Responsible for strategic planning; developing targeted marketing & promotion efforts, social media and branding initiatives, business development activities; and event implementation for a mid-size law firm with over 40 attorneys representing clients across the Chicagoland and Midwest area in a broad spectrum of businesses.

Responsible for all marketing and branding activities for a local Chicago Office and its 60-80 real estate agents. Specific activities included creating print brochures, email communications, and other online marketing materials using Adobe InDesign and Photoshop; coordinating seminars/workshops; developing social media strategies; creating agent business development plans and office public relation efforts to recruit new agents, and educating/training agents on CRM tools, social media practices, and new product launches.

Owner of a marketing consulting entity providing creative services including developing e-mail and social media marketing strategies and designing print and online collateral materials such as brochures, presentations, and advertisements for two small not-for-profit entities.

Director of new business development, market planning, brand and website strategies for a commercial real estate law firm with practice area specialties in eminent domain, zoning, development, and land use, municipal law, construction law, real estate transactions and finance, and project and public finance. Target clients include developers, contractors, property management firms, municipalities, state and federal agencies, hospitals, schools, foundations, trade associations, and public and privately held-entities. ●Wrote, analyzed and provided recommendations for new business proposal requests generating more than $350,000 in total revenue for years 2008-2013 in connection with retail, corporate and public entities. ●Created firm’s website including graphic and content development. Performed website changes and conducted maintenance on a daily basis.●Designed and developed content for firm's 12-page employee newsletter published quarterly.●Directed a fifteen member, attorney marketing committee who provided advice on legal trends and targeted marketing initiatives in multiple legal areas. Created attorney marketing plans including LinkedIn and Facebook initiatives to generate new clients.●Monitored not-for-profit and corporate entities, and other industry trends to determine speaking engagements and other strategies for developing new client business. ●Created a blog, video, letters, press releases, advertisements, custom brochures, and other collateral materials to build and maintain client awareness. ●Executed firm events, receptions, and other activities including post evaluation and follow-up. ●Managed vendor relationships including advertisements, sponsorships, events, creative designs, and other projects. Also, negotiated vendor contracts and evaluated proposals for implementing marketing activities.

Directed overall marketing strategy for over 100 Business Law print and electronic publications generating $2.2 million or more in annual total revenue including market and financial planning, and promotion development and execution. Primary target market included lawyers in the practice areas of bankruptcy, corporate governance, and acquisitions. Secondary target markets included consultants, corporate directors, accountants, law librarians, and law schools.●Directed a twelve member, advisory attorney board who provided oversight for editorial and marketing activities. Also, prepared board meeting minutes, expense reports, invoices, and other records; generated financial and marketing documents; planned and implemented general and sub-committee meetings’ logistics, communications, catering, award presentations, signage for trade shows, and other related activities.●Developed strategic plans to maximize publications and membership growth in existing and new markets. Publications addressed topical areas on Bankruptcy Reform, Internal Audit, Joint Ventures, and the Sarbanes-Oxley Act.●Created new content from existing publications generating over $100,000 in incremental annual revenue for five years.●Created and implemented e-mail strategies including preparing content, graphics, testing campaigns, and tracking. ●Developed direct mail, digital, and advertising strategies, and managed trade show efforts. ●Created targeted sales incentives and promotions including price discounts, product bundling, and special offerings.●Partnered with Association’s Loyalty Program in offering member benefits including car rentals, credit cards, airfare,hotels, etc.●Executed database segmentation and list selection for direct mail and e-mail campaigns.●Developed 15 new products, branding and positioning strategies.●Developed and tracked budgets and expenses and accountable for P/L.

Directed strategic marketing for Health Law print and electronic product portfolio generating $47 million in annual total revenue. Target market included health law lawyers and professionals including hospital administrators and physician group office directors. Portfolio included products addressing topical areas on Medicare, Medicaid, Managed Care, and Social Security.●P & L responsibility for developing and implementing strategic business and marketing plans as well as performing product development, finance and budget functions.●Lead and managed Health Law subscription program. Created strategies to retain subscribers with goal to increase retention and new acquisitions.●Analyzed customer database, industry trends, customer retention, and growth.●Developed and implemented marketing and promotional strategies, including advertising, direct mail catalogs, brochures, web banners, and trade shows.●Designed annually over 30 sales and promotional programs for both outside and inside sales. ●Created and implemented conversion of five print publications to online access achieving production cost-savings of $500,000.●Managed cross-functional project teams in developing and marketing Health Law publications.●Created training manuals and sales collateral for 100 outside sales representatives introducing new publications.