Product and Technology role focusing on Consumer Intelligence reporting for Walmart

Devise and implement robust data collection strategies to ensure acquisition of high-quality and relevant data for AI applications in both startup and existing business environments. Direct privacy initiatives while maintaining strict adherence to data protection regulations and executing robust measures to safeguard panelist information. Enable clients to derive valuable insights and make informed decisions based on collected data by designing and delivering actionable measure sets. Design intuitive Dashboards for clients to provide real-time visibility into key performance indicators and facilitate data-driven decision-making.

Managed all facets of Scan Panel operations such as product development, adoption, delivery, communication, documentation, contract requirements, data quality control, and user/client support to streamline routine operations and raise overall efficiency. Maintained up-to-date SharePoint support site for internal user community, featuring topical Deep Dive decks and reference guides to enable accessibility to crucial user resources. Headed enhancements in Scan Panel to sustain competitive edge and consistency across OmniConsumer data sources. Carried out seamless migration of Unify Plus with Genius Script Templates. ▪ Directly contributed to Product business growth from $14M in 2011 to over $88M in 2023.▪ Recognized as sole and dedicated Product Manager for continuous learning, sharing real-time problem solving expertise, fostering creative environment with minimal supervision, and building trust to consistently deliver results.▪ Revolutionized Target Groups within Big Data applications by devising user-friendly online tool and streamlining processes▪ Produced impactful adoption and training materials to elevate tool's effectiveness and usability while serving as key member of design team member for Target Group Tool. ▪ Increased user proficiency and product knowledge within the company by planning and organizing well attended monthly user calls with 100+ participants to offer ongoing scan panel education.▪ Identified distinctive opportunities to amplify Scan Panel's impact and contribute to recognition as industry leader.

Sabbatical from Clorox on-site role. Ad hoc Consumer Panel project work across a variety of clients for IRI: Atkins, Campbells, Chiquita, Combat, Conagra, Mars, Pepperidge Farm, JM Smucker, Wrigleys

Refined data utilization for informed decision-making by serving as contracted subject matter expert at Clorox for consumer and shopper panel data. Guided clients through business challenges and successful new product launches as consultant while fostering strong client relationships. Innovated quantitative and qualitative market research approaches to facilitate decision-making, ensure swift delivery of results, and empower teams with actionable insights. Contributed to Clorox’s well-trained workforce by conducting engaging consumer panel training courses for new employees. ▪ Acknowledged by client for reliability, extensive knowledge, and commitment to innovation.

Established and maintained robust systems for data collection of eComm metrics to guarantee accuracy and relevance in sharing essential insights with clients. Designed innovative approaches to enhance quality and efficiency of data analysis processes within Comscore Networks environment. Liaised cross-functionally to align data analytics efforts with organizational goals and objectives.▪ Directed analysis and presentation initiatives to contribute to development of ad hoc and recurring client deliverables. ▪ Formulated strategic methodologies to interpret website visitor, app usage data, and various digital metrics.

Spearheaded client service initiatives for West Coast clients, including overseeing comprehensive support across BehaviorScan Testing, Panel, and POS data sources. Drove continuous improvement in service delivery by actively participating in client servicing and offering strategic consulting as well as insightful analysis for optimal client satisfaction. ▪ Progressed through series of promotions from role of Project Director to position of Vice President for displaying exceptional performance.▪ Founding member of Panel Consulting Group which provided specialized support for sales, training, and in-depth analysis.