Wendy Blackall Email & Phone Number

United Kingdom

United Kingdom

Andover, England, United Kingdom

• Develop marketing strategies and plans with internal stakeholders, focusing on acquisition, growth or customer loyalty, retention, and engagement• Define marketing KPI’s and metrics to measure and monitor performance. Identify and implement optimisations to deliver stronger ROI’s• Project manage cross-channel, through funnel, marketing campaigns including email, digital display ads, webpages, PPC, paid and organic social media, events, webinars, blogs, advertising in trade publications, internal communications, and PR• Gather and analyse data for projects or reporting and ensure it is GDPR compliant• Work with legal and clinical teams to ensure guidelines of other regulatory bodies are adhered to• Ensure consistent and cohesive messages are delivered for the brand and its proposition• Publish quarterly magazine for dental practices. Source and create relevant content and adapt it for different dental audiences or other marketing channels• Utilise marketing automation tools such as Marketing Cloud for targeted and segmented email communications such as newsletters, e-shots, and lead generation• Improved engagement of e-shots using testing of more appealing content and subject lines• Support internal Events team with stand design, messaging, collateral, and merchandise• Keep up-to-date with industry news, dentist and patient pain points and monitor competitor activity• Create content for collateral ensuring it is compliant, relevant, and suitable for the marketing channel• Communicate projects to internal Sales and Service teams, engaging them upfront to support the business aims and ambitions and reporting during and at the end of a campaign• Maintain strong and collaborative working relationships with trade publishers, printers, suppliers, agencies, internal design studio and colleagues

Basingstoke

Voluntary role undertaken and developed when the charity registered group was formed, achieving profit making ticket sales and awareness of the group. I developed Limelight as a brand ensuring consistency and adherence to the group ethos.

Basingstoke

Supported teaching staff with the delivery of the curriculum and plan in specific areas. Implemented and creatively enhance speech therapy programmes.

Planned, implemented and delivered varied and complex marketing campaigns, improving retention rates and lapsed member renewals. Introduced a loyalty programme and improved the lifetime value of an AA member.