Social listening & insightsLead and manage social listening platform, from the system set-up to uncovering insights.Facilitating and providing ongoing training and knowledge share for internal stakeholders.Analyzing social data and providing recommendations to internal stakeholders for improvements in social media campaign/content curation.Research operationsAssisting and support all vertical leads to launch relevant research studies by select the right channel to target respondent and manage responses to complete fieldwork efficiently.For studies launched externally, manage research agencies to ensure smooth project delivery.Data compilation and analysis to ensure consistency in key metrics tracking for company performances. Assist and support the team procurement processes for the team from raising PO and monitoring budgets to handling external agencies in follow up with payments and closure.

Leading major verticals such as financial institution , Beauty, Education, F&B, Shopping malls, Automotive in providing trends analysis and insights to clients in supporting positioning & targeting strategies, context and content creations and overall marketing strategy implementations.My daily role includes:- Overseeing 3 major divisions (Client Partners, Insight Team & Data Team) to ensure smooth operations and delivering services up to clients’ expectations.- Ensuring all services deliver are up to standard and continuously improving reports and ensuring insights provided to clients are up to date accroding to industry trends.- Involve in solution selling with commercial team that including Pre- and Post- sales, to ensure all clients’ expectations are convey effectively to the internal teams for services delivery. - Plan and execute strategies to improve overall P&L of the team and ensuring resources are allocated efficiently.- Build rapport and maintain good relationship with existing clients to ensure contract renewal and customer satisfactions.Key achievementsAchieved less than 5% customer churn in 2019 and more than 90% of contract renewal for at least a year.Team P&L reaching in green in 2019 by up-selling services and acquisition of new clients.Restructured the Digital Service Team in Q4 2018 and all teams are running smoothly and efficiently with SOPs in place and clearer roles for every position by Q2 2019.

My role is to handle existing accounts to ensure customer expectations are met and ensuring internal team are delivering reports and services that meet clients expectation. To ensure contract renewal and reduce client churning are the role focus. Internal and external communications are daily routine for this role, which often includes guiding the internal team on how we could produce better reports and services to enhance clients' satisfaction.

BASS, of Norwegian heritage, is a leading global provider of fleet management software. Being the only person in the Marketing division, my major task is to initiate marketing activities after a few months of vacant for the role prior to my employment.My daily role includes:- Develop marketing strategy & marketing plan to ensure key goals are achieved- Manage all marketing activities for the company, including events & seminars planning, online marketing, content marketing, campaigns managements & internal marketing.- Develop contents & graphic design for all marketing collateral such as website, email marketing, social media posts, digital advertisiing banners, product brochures, events & seminar flyers, newsletters, etc. - Plan & execute all events, seminars, trade fairs & marketing campaigns in various countries depending on the sales team’s target market for specific quarters of the year.- Manage & Monitor website traffic & improve lead generation through marketing initiatives such as email marketing, digital advertising, social media campaigns, events management, etc.- Ensure all communication channels are up-to-date & improve customer engagement trough effective contents posted on different channels.- Quarterly reporting & updating management in Norway, and discuss all upcoming marketing initiatives for the next quarter.Key achievementsImplemented all marketing strategy and marketing plan for 2017 before the end of Q2, which included the re-branding of all marketing collateral - developed Corporate intro video, design and developed new website on WordPress, revamped the design of product brochures, product sheets, training brochures, proposals, corporate presentation slides, & planned/designed the layout and graphics for trade fair booths.

Cyngus Technologies is a business intelligence solution provider. High level of passion in the marketing field makes me enjoy every single process that draws improvement for the company and eager to learn more everyday.My role is to ensure all sales collateral are in place, generating leads through events, writing articles, and support the sales team to generate higher revenues for Cyngus. As we have a small team at Cyngus, every process from a to z are closely handled, which include media contents, website, corporate kit, training for the team, knowledge sharing session every week, etc. Job role includes:- Involvement in the development process of the products and services.- Carry out competitor analysis and support sales team in the understanding of the market,- Developing sales collateral from corporate kit, brochures, playbook, website content, etc - Generating leads by running in-house seminars and participating events with our business partner.- Writes articles and newsletter to generate leads and create awareness.- Support sales team in clients meeting, product demonstration and pre-/post- sales.Key achievementsHosted 5 customer engagement seminars for the government and private sectors, each with guest speakers specializing in customer experience of respective sectors. Revamped the design of brochures and carried out website development & design. Actively involved in the new product development - Business intelligence platform for multi-channel communications.

My role as a senior media analyst involves leading a team of junior analysts, which includes training and guidance on writing content analysis report. On the other hand, I am handling projects such as Citi Asia, RHB Banking Group, Parkway and Bursa Malaysia, which analyses the media coverage performance of the organisations/companies by comparing to its competitors. - Managing project and analyzing the media coverage performance of the clients company on monthly, quarterly and annually basis. - Leading a team of junior analysts (2), which includes training and guidance on writing content analysis report. - Liaised with counterparts and serviced clients in Sydney and Melbourne, Australia, China, Japan, Malaysia and Singapore to obtain press, broadcast and internet coverage for analysis - Conducted training of in-house researchers and junior analyst. - Supported other research teams as a researcher. - Proofread reports and commented on the quality of insights and writing as part of ongoing analyst training and development - Worked closely with Account Managers to present and promote analysis products to prospective clients - Worked closely with account managers to approach prospects, retain clients and upsell increased sales revenue by 38% in negotiations with one client by recommending additional, higher-level services.

By holding this multi-faceted role that has two major components (analyst and team leader) my day-to-day responsibility is to lead and mentor a team of media researchers (permenants and part-timers). This including hiring, training, conducting performance appriasal, allocating workload and projects to the team by ensuring all targets and deadlines are met. Besides, as an analyst, I am currently managing projects such as Citi Asia and RHB Banking Group. This includes liaising with clients regarding report requirements, analyse and write reports based on client requirments within the deadline timeframes. - Leading a team of Media Researchers (10) and guiding each personnel in optimising their performance to produce quality research for clients, while adhering to the systems, procedures and processes of the organisation; - Coaching and mentoring team members to complete work to the highest qualities and standards; Ensuring that any problems or issues are being escalated to the right channels as required; - Conducted training and interviews with the Analysis Manager – SEA and Senior Media Analyst to internally promote two Media Researchers to Junior Analysts - Responsible for delivering best practice media coverage research for all work completed by the SEA research team. - Lead recruitment, supervision and ultimately train Media Researchers and maintain quality control of all media research for press, broadcast and online media completed in South East Asia; - Managing project and analyzing the media coverage performance of the Clients Company on monthly, quarterly and annually basis and present the outcome of the research to the clients. - Provide briefing to new researchers on the project before the research started - Supervised the progress of the projects assigned including provide feedback to media researches on their working quality