Gwendolyn Farrell Email & Phone Number

Portsmouth, Nh, Us

United States

Responsible for managing Product Marketing, Product Management and R&D teams.

Portsmouth, New Hampshire

Independent consultant for small to large organizations providing both business and marketing expertise to help increase customer base, grow business with existing customers and develop strong marketing plans from strategic to tactical execution. Current industry clients include: hi-tech events, retail, pet care and products, and marketing services.

Greater Boston Area

Managed marketing team with ultimate responsibility for digital marketing, brand awareness, product management, R&D, PR, advertising, as well as channel marketing and partnership management. CREATED STRATEGY FOR CUSTOMER BRAND SUCCESS• Created annual brand marketing plans for critical brand partners, including Brookstone, Samsonite, Moleskine, Thermos, and Igloo to leverage brand heat and increase sales. DEVELOPED COMMUNICATIONS FOR SALES LEAD GENERATION• Responsible for the creation of seasonal vertical market content with innovative story-telling that resulted in strong engagement with sales team and high impact messaging to customers.COLLABORATED TO DRIVE CHANGE MANAGEMENT SYSTEM FOR EMPLOYEE ENGAGEMENT + RETENTION• Tapped to collaborate with Human Resources to develop a change management system led to decreased turnover and improved employee morale.

Greater Boston Area

Created and managed large annual marketing budget and managed five product marketing professionals to support corporate sales and growth expectations. Oversaw advertising, content development and overall placement in industry publications. Led the creation and execution of branding for Gemline and house brands. Managed industry tradeshows and end-user events to drive sales and brand awareness.

San Francisco Bay Area

Led all marketing activities for Technology & Learning, the leading magazine, event and website for K-12 education technology professionals for CMP Technology, the go-to business-to-business multimedia company that provides information and integrated marketing services to technology professionals worldwide. Drove attendance and exhibit sales, increase advertising sales, enhance public relations, and strengthen brand recognition.CMP was purchased by UBM.