As a Senior Director of Marketing, I thrive on transforming businesses, redesigning product strategies and inspiring teams to bring modern marketing solutions from concept to profitable completion.DRIVEN FOR SUCCESSGrowing up in a competitive family, I participated in the Jr Olympics as a competitive swimmer and feel that the ‘driven for success’ and team-focused environment during my formative years helped form the foundation that I bring to my work every day.EMPOWERING PEOPLE As a high energy leader, I believe in empowering people and allowing decision making to happen with collaboration at all levels – because of this I have found that change happens faster, morale is improved and customers feel significant. MARKETING STRATEGY TO DRIVE DEMAND GENERATIONAs the Director of Marketing with Gemline, I led the marketing team, developed and executed high-level marketing strategies and marketing action plans for semi-monthly product launches and ongoing go-to-market activations in omni channels. I planned and oversaw the redesign of the corporate website leading to a double-digit increase in unique users and sample ordering online. CLASSICALLY TRAINED IN MARKETING AND BRANDINGPreviously as the Marketing Manager with UBM, formerly CMP Technology, the go-to multimedia technology company, I drove attendance and exhibit sales, increased advertising sales, enhanced public relations, and strengthened brand recognition for the K-12 education channel.FEET WET IN FAST-PACED TECHNOLOGY FIRMSI began my career in the technology industry in San Francisco and chose to move back to the Boston area to be closer to my family. I thrived in the fast-paced, agile environment where we focused on informing our customers on cutting edge technology so that they too can thrive within their business environments.CONTACT: wendy_farrell@comcast.net