Wendy Foo Email & Phone Number

Singapore

Singapore

Markets: Thailand, Australia, New Zealand, Taiwan, Indonesia, Hong Kong, Malaysia, Singapore

Singapore

Media lead for ID, TH, MY, VN, PH, SG and AU1. Lead the Media strategy for the Asia Pacific Region· Establish and lead the Media function and strategy in the regional HQ by creating the right systems, capabilities and agency roster based on strong prior Media experiences, while managing and coaching a compact team.2. Develop effective Media Plans across.

Singapore

- Leads, oversees and manages agencies to evaluate, design & develop “Media” as a key effective communication channel for all Nestle brands in Singapore (including performance driven category Nescafe Dolce Gusto coffee machine). - Enhancing Nestle consumer communications through continuous adoption of new media and effective integration with traditional.

Singapore & Malaysia

• Leads the delivery of strategic and innovative communication solutions to all P&G brands (Skincare, Haircare, Shavecare, Babycare, Laundry, Healthcare and Femcare) across Malaysia and Singapore.- Managed integrated.
• Achieved a strong turn around for key businesses by leading media strategy recommendations for P&G
• Awarded the P&G APAC award for being the "Best Value Creation" market
• Enabled P&G to be awarded “Client and Marketer of the year” in Singapore Media Awards 2017 by winning Best Integrated Media Campaign, Best Experiential Campaign and Best OOH campaign for P&G
• Awarded Silver for Best Use of Influencer for an Event for Gillette and Best Digital Integration for an Event for Shell in the Marketing Events 2017
• Finalist for “Media Professional of the Year” and "Best Communication Strategist" awards in Singapore Media Awards 2018

Singapore

• Integrated media manager responsible for managing day to day client servicing and working closely with planners to deliver end to end execution from offline to activation and online. - Experience in managing.
• Part of the team who managed media first Offline to Online solution which won several awards including an appreciation note from Sir Martin Sorrell.
• Part of the team who successfully established the revolutionary transformational media model for P&G Singapore, which has been identified as best in class in P&G
• Led the “Content Assets Framework” for P&G and created more than 300+ content pieces within a span of nine months
• Led bespoke media beyond advertising solution – “Lead Genome” for Volkswagen Singapore
• One of the key contributors representing Singapore in the Volkswagen Group Global Pitch in 2016

Singapore

• Key planner for P&G Singapore responsible for managing day to day client servicing and campaign execution. - Planned and implemented monthly always on campaign across all P&G brands (SK-II, Dynamo, Oral B, Gillette.
• Commended by P&G as one of the exceptional agency contributor for demonstrating strong ownership, passion and operation discipline
• Nominated and selected across all GroupM Asia office to represent Singapore to be part of a 5 days live pitch workshop in 2013

- Supported MediaCorp TV airtime sales with data (from Nielsen, Kantar) and provide insights on consumer media preference. - Developed Ch U media sales kit to propel higher airtime sales. - Analyzed and presented channel performance and identify opportunity for better programming for internal top management meeting. - Provided media basic training to new.