 Identify, qualify, and execute business opportunities/plans to drive extra Revenue. Lead strategic business plans to ensure country growth align with Global and market. Drive cross-functional teams to develop and execute a new business model.

 Responsible for large enterprise's acquisition account development across China, esp. in lower tier cities Business review system set up and key account strategy design/execution to drive Rev and margin; Develop new marketing and Sales programs/solutions and execute

 Marketing lead on Dell’s retail penetration.  Geographically cover retail channel in China, HK, and TW.  Financially responsible for Dell retail PnL through product margin%/profiling management, promotion/marketing campaign budgeting/planning etc.

 Responsible for Dell Consumer desktop product lines, incl. revenue/margin/market share.  Lead on product offer, pricing, Marcom layout/messaging, and promotion design/track. Regular business review/plan to identity/address opportunities/issues through market/competitive analysis and internal costing alignment.  Work with cross function teams to manage product transition, demand/supply, and new product launch.  Work closely with Sales teams to track results, develop incentive programs, and drive Sales execution.

 Responsible for Dell CHK account assignment, conflict arbitration, and account Segmentation policy development.  Internal customer experience survey ranked #2 among all Dell Sales supporting teams.  Set up the team to develop/implement Dell Segmentation policy, enforce execution to create a healthy Sales environment.  Proactively identify/address business issues, operational loop holes. Quarterly, monthly, and weekly process improvement projects to address business conflicts and optimize customer and Sales experience. Work with cross functional teams, senior management, Sales, to design the best business practice.

 Lead on business opportunity assessment and strategy development, e.g. flash media market penetration. Responsible and participate in market planning, forecast; monthly competitors/pricing analysis, market segmentation, and key account performance tracking and growth plan. Design and conduct consumer based primary and secondary marketing research and analysis. New product development and retail launch, e.g. worldwide Imation USB flash drive launch. 5-year strategic, marketing planning for Great China.

 Responsible for new product development and key account penetration, e.g T.G.I Friday’s, PepsiCo, which lead the company from solely McD’s supplier to one of the top brands in local consumer market.  Worked with cross function teams from raw supply, production, quality control, sales, to logistics to ensure operation readiness, customer satisfaction and business growth.

 Participate in setting up the joint venture company.  Developed key accounts like Simplot, P&G, and Pepsi Co.

 Achieved government “Free Inspection Factory” reward through relationship management with government agents. Developed domestic market from 0 to 10 million RMB ($1.2m).  Expanded export market from Italy only to SEA countries.

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