Leads the organization's global marketing strategy to deliver products and services to a diverse set of stakeholders, including 41,000 network doctors and 85 million members.

Led the business-to-business, business-to-consumer, and direct-to-consumer marketing and branding efforts for VSP Vision Care. Provided modern marketing expertise for five strategic business units and 8 countries including client and broker, VSP member, and direct-to-consumer audiences. Key focus was on delivering effective marketing strategies that support VSP business strategies which deliver results and a strong ROI to the organization.

Led the global strategic marketing efforts across multiple VSP Global lines of business, including frames, optics, patient management systems, vision care, and retail initiatives. Also led the internal marketing agency that provides creative support as a shared service to all lines of business.

Led the the marketing and visual merchandising efforts for the 700 store retail optical chain, Pearle Vision. Responsible for leading all marketing and media strategy, as well as a $40 million U.S. and Canadian Marketing budget.

Led the marketing and visual merchandising efforts for Luxottica Retail's luxury sunglass brands, ILORI and Optical Shop of Aspen. Helped launch the ILORI brand from development to implementation, and led all marketing, media, and visual merchandising efforts. Also led the marketing integration of Optical Shop of Aspen, a 30-store luxury sun and optical chain.

Led the marketing strategy and exeuction for the 800+ chain of Pearle Vision retail optical stores. Responsibilities included the development, execution and ROI of both the national marketing plan as well as 121 local market / media plans. Responsible for the $40MM North American national and local marketing / media budget.

Led the marketing efforts for Luxottica Retail's managed vision care division - EyeMed Vision Care. Responsible for new client acquisition via the development of sales collateral and presentation materials. Assisted in the proposal development and assisted Sales division with attaining large client accounts.

Led the exeuction of Marketing Initiatives for the Curel, Jergens Face Care, and Biore Face Care brands of the (then) Andrew Jergens Company. Was on the launch team of the Biore brand - one of the most successful new product line introductions ever in the face care category. Responsible for packaging / promotion / promotional analysis / and new product research and development. Owned marketing and promotional budget, reporting, and analysis.

Led all promotional efforts for Curad Adhesive Bandages and Futuro brands