President, Luxury Fashion And Retail Industry Consultant
CurrentCurrent role and 2018 - Aug 2020Highly skilled executive strategist. Data-driven client-centric decisionmaker able to combine art and science. Quickly cultivate cross-functional partnerships within small to large client organizations. Execute targeted value assessments and identify growth and efficiency opportunities. Lead key stakeholders to co-create, re-imagine and position product and business as market leader.• Diagnose market distribution strategy for both existing brands in need of revitalization and start-up brands entering markets (DTC, wholesale, hybrid) • Partner with internal teams and external consultants to analyze and define ecommerce goals, growth opportunities, competitive landscape and ROI• Identify and quantify sales and marketing opportunities with new and established brands, repositioning them through new market entry, existing realignment, product innovation, and expanded categories and assortments• Engage with internal merchandising and inventory management functions to define strategies based on client goals and objectives and brand partners’ authority and DNA, balanced against anticipated market conditions• Lead brand’s redevelopment, partnering with creative, commercial and marketing teams to develop unique brand codes. Define and lead 360' rollout, bringing codes to life through products, marketing, storytelling, digital intersections, store concepts and collaborations