Wendy L is a Senior Marketing Specialist at Confidential. They is proficient in Mandarin and English.
Confidential
View- Website:
- confidential.careers
- Employees:
- 511
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Senior Marketing SpecialistConfidentialSelangor, Malaysia -
Senior Marketing SpecialistConfidential Aug 2023 - Present Proposed online & offline marketing strategies Construct & propose ESG report and initiatives within business group Managing & proposing continuous improvement for e-commerce platform Develop digital content for continuous brand growth Performing on-going market research on market trends Propose ideas & continuous improvement for HR Marcom & corporate branding -
Senior Product Marketing ExecutiveConfidential May 2022 - Jul 2023Selangor, Malaysia Proposed marketing strategy yearly calendar for continues brand growth Initiate concept & content for new product including launching, digital contents, product training and product display in retail outlets Performing on-going research on market trends & identify product gap to response to competitors on-going activities Conduct sales analysis & product life cycle to monitor & track performance of existing & new product Coordinated and communicated with internal & external for all the Marketing activities Channel expansion for brand, including Malaysia and Export Market.
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Product ExecutiveConfidential Nov 2020 - Jan 2022Malaysia Plan & execute marketing strategies to support new product launch Manage e-store (Shopee) and planned a monthly Marketing Campaigns for continuous sales growth Develop POSM contents for both ATL & BTL channels Plan & execute online campaigns to increase product awareness including website & social media contents and KOLs collaboration Conduct research on competitor’s product & initiate marketing activities to ensure product competencies Conduct sales analysis to identify sales gap & propose mechanics for each channel to achieve sales budget Plan stocks forecast & minimize stock insufficient Handle & resolve after sales complaint or enquiries
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Marketing ExecutiveConfidential Feb 2019 - Nov 2020Selangor, Malaysia Plan, manage and monitor marketing strategies for two brands with marketing budget given in order to achieve ROI Propose & design for online & offline marketing collaterals and sourcing for printing vendor, premium gifts and etc Monitor competitors’ activities & gather product information to ensure product competencies Identify product gap & gather information for new product development Plan and execute campaigns & events such as exhibition/roadshow, collaboration opportunities to increase brand awareness and continuously measure the effectiveness of each campaign/activities to meet KPI Channel expansion of chain stores & individual dealers corner, also Conduct product training to sales representatives Assist in project pitching to developers including presentation deck, tender documents & demonstration Plan & manage e-commerce platform store layout, product content, campaigns & overall workflow for both online channels (LazMall & Shopee)
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Logistics And Order Management ExecutiveConfidential Sep 2016 - Sep 2018Shah Alam Process all orders from customers & cross check with quotations to ensure all details are accurate Plan & execute import & export shipments including custom clearance to ensure product deliver on time (SEA region) Prepare & cross check on all shipping documents before shipment arrived Source & request quotations from vendors & follow up with item procurement once approval obtained Keep track on all outstanding orders & arrange for delivery once products are ready Follow up customers on payments before delivery arrangements Prepare sales reports for management to keep track on sales performance Assist in system migration of data Plan stocks to ensure sufficient stocks to be delivered customers
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InternshipGuocera Jan 2016 - Apr 2016Petaling JayaMagazine analysisPreparing sample materialsRequest for quotationsPrepare Questionnaire/Participate in conducting surveyUpdate website information
Wendy L Education Details
Frequently Asked Questions about Wendy L
What company does Wendy L work for?
Wendy L works for Confidential
What is Wendy L's role at the current company?
Wendy L's current role is Senior Marketing Specialist.
What schools did Wendy L attend?
Wendy L attended Tunku Abdul Rahman University College, Tunku Abdul Rahman University College.
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