Wendy Reed

Wendy Reed Email and Phone Number

Senior Communications Consultant and Outreach Strategist @ Akoya
Arlington, VA, US
Wendy Reed's Location
Arlington, Virginia, United States, United States
About Wendy Reed

Wendy serves as Senior Communications Consultant at woman-owned marketing and communications firm Akoya. She brings more than 20 years of experience as a communications and social marketing professional designing and driving national behavior-change campaigns and communications outreach; engaging stakeholders in unifying experiences and capacity-building; and influencing the actions of key audiences toward win-win outcomes. Wendy pays special attention to what drives her mission-driven clients and their stakeholders, identifies connections and opportunities, and offers strategies and supporting frameworks that meet collective objectives and amplify desired outcomes.

Wendy Reed's Current Company Details
Akoya

Akoya

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Senior Communications Consultant and Outreach Strategist
Arlington, VA, US
Wendy Reed Work Experience Details
  • Akoya
    Senior Communications Consultant And Outreach Strategist
    Akoya
    Arlington, Va, Us
  • Akoya
    Senior Communications Consultant And Outreach Strategist
    Akoya Oct 2024 - Present
    Washington Dc-Baltimore Area
    As part of a team of dedicated marketing and communications professionals, I serve the US Department of Energy in their efforts to catalyze a dramatic reduction in energy use in buildings across the United States.
  • Wendy Reed Coaching Llc
    Mental Fitness Mindset Coach
    Wendy Reed Coaching Llc Jan 2018 - Oct 2024
    Washington Dc-Baltimore Area And Remote
    Certified professional coach incorporating Positive Intelligence and body awareness practices to help stressed or overwhelmed people get the best of themselves back in the driver's seat and achieve their most important goals.
  • Marketing For Change
    Senior Strategist, Behavior Change Marketing
    Marketing For Change Jan 2015 - Feb 2017
    Worked in partnership with non-profit and government clients such as the US Environmental Protection Agency, US Centers for Disease Control, US Department of Defense, and the National Volunteer Firefighters Association to create and advance winning behavior change strategies that serve a greater social good.
  • Wendy Reed Consulting
    Behavior Change Communications
    Wendy Reed Consulting Nov 2007 - Dec 2014
    Arlington, Virginia
    Developed communications strategies and products for non-profit, government and PR and marketing agency clients dedicated to making the world a better place.Gave presentations upon invitation on the concept and "how-tos" of prompting desired behavior change in target audiences. Clients included:- EnviroMedia Social Marketing- Marketing for Change (6-year relationship)- US EPA Urban Waters Program via Marketing for Change- Climate Savers Computing Initiative- GolinHarris- General Internal Medicine Group- GreenMadeSimple.com- Apartment and Office Building Association of Metro DC- US Department of Energy- Pan American Health Organization- NYSERDA- US EPA ENERGY STAR- Sun Edison Solar
  • U.S. Environmental Protection Agency
    Marketing And Communications Campaign Director
    U.S. Environmental Protection Agency Jun 1999 - Nov 2007
    Washington D.C. Metro Area
    Founded and led breakthrough ENERGY STAR marketing and media campaigns reaching millions of Americans across the country and moving the needle on ENERGY STAR product awareness and sales. Key role elements:• Campaign development and team leadership• Grassroots and community-based social marketing • Media spokesperson• Partnership & relationship building with major stakeholders• Product marketing• Strategic visioning • Brand development & management • National public relations • Public service advertising• Web site concept developmentOver my 8 years on the ENERGY STAR Communications Team, I:• Founded and directed national ENERGY STAR Change a Light, Change the World Campaign• Coordinated seasonal and opportunistic marketing and media initiatives and enrolled partners• Presented marketing and media concepts to national ENERGY STAR partners• Guided ENERGY STAR brand development, management, compliance• Initiated cross-agency and inter-agency promotion of ENERGY STAR • Developed Web concepts and content• Served as EPA spokesperson -- interviews include CNN, NPR, Money Pit, Time, Newsweek, Consumer Reports, treehugger.com, GreenFest, multiple local media interviews, more
  • Bob Lawrence And Associates
    Communications Associate
    Bob Lawrence And Associates 1998 - 1999
    Alexandria, Virginia
    Planned and executed well-attended national solar industry conference in Orlando, Florida for non-profit client. Developed communications materials for Congressional Offices for government client.
  • Americans For Clean Energy And Solar Energy Industries Association
    Communications Director
    Americans For Clean Energy And Solar Energy Industries Association 1997 - 1998
    Washington D.C. Metro Area
    Served on the frontlines of the renewable energy and energy efficiency advocacy community, while working for several non-profit organizations at the same time!Advanced energy efficiency and renewable energy goals via outreach to members nationwide; via mutually beneficial policy advancement with other advocacy groups; and through outreach to Congressional offices. Represented Americans for Clean Energy organization at national conferences, before other trade advocacy groups, and on Washington DC's Capitol Hill. Developed educational communications and membership outreach materials and served as a radio show spokesperson for the Solar Energy Research and Education Foundation.
  • Institute Of International Education
    Program Associate
    Institute Of International Education Mar 1996 - Jun 1997
    Washington, D.C.
    Developed robust local and national visitor programs for emerging international leaders, helping them personally connect with their industry peers in the United States and develop new understanding of our country.

Wendy Reed Education Details

  • Co-Active Training Institute
    Co-Active Training Institute
    Certification
  • Coaches Rising Training, With Strozzi Institute
    Coaches Rising Training, With Strozzi Institute
    Trauma-Informed Coaching & Somatic Awareness Practice
  • Positive Intelligence (
    Positive Intelligence ("Pq") Program & Ongoing Participation As A Pq Coach Pioneer
    Positive Intelligence (Pq), Also Called Mental Fitness
  • Rampart Hs
    Rampart Hs

Frequently Asked Questions about Wendy Reed

What company does Wendy Reed work for?

Wendy Reed works for Akoya

What is Wendy Reed's role at the current company?

Wendy Reed's current role is Senior Communications Consultant and Outreach Strategist.

What schools did Wendy Reed attend?

Wendy Reed attended Co-Active Training Institute, Coaches Rising Training, With Strozzi Institute, Positive Intelligence ("pq") Program & Ongoing Participation As A Pq Coach Pioneer, University Of Denver, Rampart Hs.

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