Wendy Macdonald Email & Phone Number

Surrey, British Columbia, Canada

Manage and develop multiple therapeutic care home programs for youth with complex needs, ensuring trauma-informed care and stabilization.• Recruit, train, mentor, and schedule staff, providing ongoing professional development and performance evaluations.• Oversee all aspects of program development, including family reunification, educational support, substance abuse counseling, and post-care planning.• Liaise with a range of stakeholders, including government agencies, hospitals, and community services, to ensure comprehensive care for clients.• Maintain fiscal responsibility, managing staffing budgets, program resources, and infrastructure maintenance (homes and vehicles).• Lead integrated case management, ensuring accurate documentation and critical incident reporting for ongoing improvements.Key Achievement: Implemented new programming strategies that improved client outcomes and increased staff retention.

Cloverdale Learning Centre

Led interventions and developed support programs for students facing behavioral, mental health, and academic challenges.• Designed and implemented individualized learning plans to meet the diverse needs of students, including those with autism, PTSD, and FASD.• Built strong relationships with external support services to provide comprehensive assistance, including employment and outreach programs for students and their families.• Created a safe and supportive learning environment that improved student engagement and academic performance.Key Achievement: Developed the "Path-to-Grad" initiative, resulting in a record number of graduates from Cloverdale Learning Centre.

Ottawa And Vancouver

Founded and led a company that provided marketing, event management, and sponsorship services for a variety of clients in both non-profit and for-profit sectors.• Directed the creation of sales and marketing strategies, public relations campaigns, and sponsorship programs for clients like The OTawa Folk Festival and The Salvation Army.• Led cross-functional teams to deliver successful events, increasing visibility and revenue for clients through innovative marketing and fundraising techniques.• Developed long-term partnerships, generating sustainable revenue streams and increasing client retention.Key Achievement: Secured high-value sponsorships for multiple organizations, growing client revenues and increasing event attendance by 30%.

Ottawa, On

Managed the sale and implementation of corporate sponsorship packages, incorporating game-day promotions, advertising, and event themes.• Led high-profile marketing initiatives, including suite rentals and group ticket sales, that increased attendance and revenue.• Assisted in developing marketing strategies to enhance fan engagement and improve overall brand visibility.

Ottawa, On

Led all sales and marketing efforts, including sponsorship development and advertising sales for the station’s events and publications.• Managed a team responsible for securing sponsorships and partnerships, driving revenue through promotional campaigns and events.• Developed and sold sponsorship packages for major station events, including The Ottawa Folk and Busker Festivals.