Wendy Mancuso Email & Phone Number

Buffalo, Ny

Buffalo, Ny

IBM 01/2004 - 04/2015Sr Marketing Manager and Marketing Executive- Player/CoachIBM Corporation- Held various positions and functions over the past 12 years.  Managing and leading high performance marketing managers- 10 years Regional Channel Marketing Management- 5 years Global Channel Marketing Management- 7 years Local and Global Marketing Program Development- 12 years Local and Global Marketing campaign creation and development- 5 years Sales tactics and play development, execution and measurement- 10 years Digital Marketing and Social Media- 3 years Sales team training and enablement- 7 years Pipeline Management, gap analysis and actions- 12 years Hardware, Cloud, Analytics, Mobile, Social and Security brand experience- 17 years Product Marketing- 10 years Marketing Budget and vendor management- 10 years

Rtp And Buffalo, Ny

IBM Corporation- Sales and Distribution, Networking Hardware Division* Launched and managed first of a kind Emerging Business Opportunities (EBO) Market Planning team* Delivered global Emerging Business Market Segment Management Plans for Wireless, Dot Com and e-Marketplaces.* Executed local Marketing plans in support of Emerging Business Market Segment Management Plans* Product Marketing Manager for Networking Hardware Division. Executed Local program activities in US to drive opportunities for hardware products

Buffalo/Niagara, New York Area

Responsible for driving revenue in top VARs, resellers and integrators in the United States for key technology vendors. * Launched Microsoft Open Licensing Program, managing sales team to establish a process and support sellers to close deals. * Championed programs for Hardware vendors – Lantronix and Ascend Communications. Drove buying decisions. Led spiff event days with sellers in US to accelerate deal closure* Analyzed data to personalize seller activities with resellers. * Single interface to Vendor, Purchasing, Marketing, Resellers, Sales & Field Reps from within Ingram Micro• Supported sales rep deal closure. • Conducted customer field visits, seminars, vendor shows, sales rep training, inventory forecasting etc

Buffalo, Ny

Managed multi million dollar retail departments.* Analyzed sales performance data to drive department buying decisions* Hired and managed low contributors for all retail departments* Drove planning and execution for major 1 day events