Wendy Rogers Email and Phone Number

Delivered strategic leadership in the roles of Audience Marketing lead & DPE Marketing lead. Managed technical audience marketing engines & communications strategy. Selected Accomplishments:1. Transformed business marketing engines and communications to technical audiences resulting in increased breadth reach, cost efficiencies and improved audience connections and communications. 2. Business Strategy leader for the end-to-end FY10 marketing planning process.3. Led the re-invigoration of the online strategy efforts to improve audience experience and satisfaction.4. Built the data strategy to identify and capitalize on unmet market needs ahead of the curve. 5. Defined the DPE marketing budget process with peers resulting in direct efficiencies and improved cross team collaboration and decision making empowerment.6. Championed and delivered an integrated DPE breadth marketing plan finding efficiencies and gaps across business channels.7. Created new web portal to transform previously static site into a dynamic experience website improving content quality and community integration while also adding an effective tool for a variety of marketing roles to gain insight, add value plus advertise.8. Orchestrated, prepared and presented essential Marketing Business reviews including quarterly Rhythm of Business, Midyear reviews, Business Marketing planning presentations and State of Nation.

Strategic marketing development of experiential marketing programs for a variety of Microsoft Xbox promotions and events to build the respective brand. Advanced through a series of promotions, culminating in leadership of all Xbox consumer promotion programs, primary client contact and 4+ member team. .Selected Accomplishments:• Led the development and execution of seasonal breakthrough consumer brand experience programs.• Responsible for the strategy, planning & execution of the “Xbox presents MuchMusic Unleashed Tour” including helping to secure partners and sponsors.• Managed relationships with clients, partners, project team, advertising & PR (Microsoft Xbox, MuchMusic, Solo by Bell, Bell Sympatico, EB Games).• Coached direct reports and project team to meet client objectives while also managing performance.

Responsible for building and managing new call center operations to support new business concept. Recruited and managed performance off 8-12 customer service staff to deliver on business objectives.Selected Accomplishments:• Strategic Leadership of Business to Consumer call center launch including logistics and staffing.• Developed strategic goals and plans in coordination with Marketing team.• Managed call centre performance, budget and process to meet optimal goals.• Led the implementation and launch of large Business to Business call center operations into current Business to Consumer operations.

Advanced through a series of promotions, resulting in managing Telemarketing departmental $15M budget, 3 FT Agency Managers and 5 call center partners staffing over 350 which generated new inbound and outbound sales. Selected Accomplishments:• Developed strategic plans with Marketing teams to drive new sales opportunities.• Managed business partnerships with 5-6 agencies across Canada to acquire new Long Distance, Internet and 1-800 sales. • Created data strategy to support and lead new Telemarketing iniatives.• Implemented strategic and tactical plans for consumer acquisition & retention. • Owned business strategy for sales forecasts, budgets and production hours.• Provided valuable insights to cross-functional project planning to launch new marketing initiatives.