Led business development efforts for Merkle in Retail, Consumer Package Goods, Not for Profit and Financial Services. Client engagements include Walmart, Digi-Key, Carter’s Inc., The Limited, Regions Bank and Susan G. Komen For the Cure. Responsible for helping clients grow revenue by improving their ability to align customer-centric communications including taking advantage of today’s rapidly changing digital landscape. Enabling clients to better understand the opportunities available by leveraging big data to identify untapped customer audiences at an individual scale with audience platforms like Facebook, Google, Amazon Advertising and Twitter. These audience platforms can be leveraged for individual and personalized communications through the proper application of data integration, technology and embedded analytics. Merkle, a platform technology enabler and digital agency, is a data driven CRM agency and is the nation’s largest independent agency. For more than 25 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. By combining a complete range of marketing, technical, analytical and creative disciplines, Merkle works with clients to design, execute and evaluate connected CRM programs. With more than 2,000 employees, the privately held corporation is headquartered in Columbia, Maryland with additional offices in Boston; Denver; Little Rock; Minneapolis; Montvale, NJ Nanjing; New York; Philadelphia; Pittsburgh; San Francisco; Hagerstown, MD and Shanghai.

Senior Account Executive in Harland-Clarke’s Key Account Group responsible for new business development with top financial institutions in the southeast. Additional responsibilities included managing a $40+ million book of business to include revenue growth, margin improvement, and leading a client management team in areas of financial institution mergers, divestitures, branch openings and day to day client support.Clients included Regions Bank, AmSouth Bank, SouthTrust Bank, First Union and Synovus Financial Corp.

Led the sales, marketing and public relations efforts to draw tourism groups and conventions to Valdosta-Lowndes County. Responsibilities included development of sales collateral for use locally and nationally, media liaison for local/regional TV, Newspaper and Radio, special events coordinator and liaison between tourism destinations, hotel chains, tour operators, convention planners and local government officials. Also served as the Public Relations Chair for the Valdosta Chamber of Commerce volunteer organization supporting the Atlanta Committee for the Olympic Games (ACOG).