Wendy Senra Email & Phone Number

Milton, On, Ca

Toronto, Ontario, Canada

Lead the Americas Partner Marketing team to develop and execute the regional and distribution partner marketing strategy for the Americas region: Latam, Canada and USA• Collaborate closely with APO Partner Marketing Leaders and the Global Partner Marketing team.• Evolve and manage the regional partner marketing coverage and support model, leveraging growth and bookings data and partner marketing maturity indices.• Oversee operations and go-to-market strategies aligned with contra… Show more Lead the Americas Partner Marketing team to develop and execute the regional and distribution partner marketing strategy for the Americas region: Latam, Canada and USA• Collaborate closely with APO Partner Marketing Leaders and the Global Partner Marketing team.• Evolve and manage the regional partner marketing coverage and support model, leveraging growth and bookings data and partner marketing maturity indices.• Oversee operations and go-to-market strategies aligned with contra budgets, Marketing Velocity 2.0, and segment marketing, optimizing budget allocations.• Influence quarterly business reviews and worked cross functionally with regional and country teams to consolidate marketing’s impact for sales and marketing leadership.• Directed partner communications and established key metrics for the region. Show less

Canada

Toronto, Canada Area

Radius is a scalable demand generation and lead management program I created and is tailored to meet the individual needs of partners. By providing sophisticated partner support, it gathers and analyzes data to identify customer intent effectively.

North York

Recruited from my previous employer to manage channel marketing for distribution. My focus was geared towards partner collaboration, account management, and strategic projects to strengthen our market position. • Responsible to direct complex business operations, successfully targeting and penetrating single and multi-site accounts through tailored marketing initiatives.• Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.• Budget… Show more Recruited from my previous employer to manage channel marketing for distribution. My focus was geared towards partner collaboration, account management, and strategic projects to strengthen our market position. • Responsible to direct complex business operations, successfully targeting and penetrating single and multi-site accounts through tailored marketing initiatives.• Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.• Budget management, incentive campaigns, and loyalty programs across key markets and multiple channels Show less

Develop, execute and innovative quarterly business plans for assigned partners that are specific, measurable and time bound. Plans will include revenue forecast, market share goals, and utilization of CDW marketing vehicles. - Business plans will focus on enabling the Sales Organization to satisfy both SMB and Enterprise customers. · Expert on the features, benefits and competitive environment for the products.- Monitor actual sales versus forecasts and recommend plans to correct… Show more Develop, execute and innovative quarterly business plans for assigned partners that are specific, measurable and time bound. Plans will include revenue forecast, market share goals, and utilization of CDW marketing vehicles. - Business plans will focus on enabling the Sales Organization to satisfy both SMB and Enterprise customers. · Expert on the features, benefits and competitive environment for the products.- Monitor actual sales versus forecasts and recommend plans to correct any deviations.- Ensure web site and internal system content related to assigned partners is up to date and on strategy.- Recommend pricing of products. Stay current on competitive analysis to measure pricing positioning. - Manage assigned partner relationships.- Secure partner funding for CDW marketing vehicles from assigned partners.- Drive to provide appropriate content for CDW marketing vehicles for assigned partners on deadline Show less