Wendy Steinberg Email and Phone Number
For the past 15+ years, I've had the privilege of partnering with the world’s smartest marketers at Fortune 500 brands while leading high-performing, integrated teams at global ad agencies. And I’ve built multichannel marketing strategies and award-winning creative campaigns that have not only deepened engagement, but also increased conversion and driven brand loyalty and awareness. I’ve developed conversation-starting campaigns, like Lincoln Financial Group’s (Un)Spoken Plan, which was shortlisted at The One Show, led to an all-time high of brand awareness for Lincoln, and garnered over 100 million earned media impressions. I nerd out on data, dashboards, the latest tech and platform trends. I listen, learn, and listen some more. I love to uncover new, unexpected ways to reach consumers and solve brands' toughest challenges with creative, data-driven solutions. Like when Zyrtec wanted to create value beyond the pill and I used statistical modeling, search, and social data to develop their first API/index, an “allergy real feel” to help manage allergy sufferers’ daily symptoms. This API was successfully used across Zyrtec’s first allergy app, AllergyCast, an Alexa Skill, Google Assistant, ecomm on the likes of Amazon and Target.com, and Zyrtec.com. I’ve had the honor of managing teams with empathy and creating space for growth, learning, and success. It’s why I’ve had people who work for me follow me from organization to organization. And why I can call a handful of them — and clients — my lifelong friends. I love to dig into and push the work. Super Bowl Sunday is still one of my favorite days of the year. Not for the game of course 😊 My perspective is always glass-half full and I’m often told my laughter is contagious - co-workers have shared that they miss it once we no longer work together! Outside of the office, you’ll find me spending time with family and friends, staying active (I’ve run two marathons and am an avid Pelotoner), planning my next trip, and looking for ways to decorate my new Brooklyn apartment. A few topics I could talk about forever: the intersection of data, tech, storytelling and media, the future of work, women and leadership, what I learned from the latest episodes of “Wisdom from the Top” or “CMO Moves," and the inequality of the college application process.In the words of Brené Brown, “Stay awkward, brave and kind, y’all.” If I can ever be of help (or you’re also a Brené Brown fan), I’m only a message away. You can reach me at: wendybsteinberg@gmail.com.
Pfizer
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Director, Us Consumer Vaccine Franchise LeadPfizer Apr 2024 - PresentNew York, New York, Us
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MemberChief Sep 2019 - PresentNew York, Ny, UsChief was founded to drive women forward into positions of power — and keep them there.At the current rate of change, it will take over 200 years for women to reach parity in business. We’re not waiting eight generations. -
Svp, Management SupervisorHavas Life New York Sep 2021 - Apr 2024New York, Ny, UsClient work: - Pfizer mRNA Vaccines Portfolio: COVID, Flu & COVID x Flu Accomplishments include:- Leading the Global Pfizer mRNA vaccine businesses, inclusive of the COVID vaccine, the launch of the upcoming Flu mRNA and COVID x Flu Combo mRNA vaccines, overseeing a 90+ cross-functional team and setting the standard for the future of vaccines- Securing the Influenza mRNA vaccine organic new business win by building a trusted client relationship, contributing to the agency being short-listed for the MM+M Agency of the Year - Running the Agency’s Account Management Learning Program, ensuring ongoing personalized growth and ongoing development across the department- Recognized as a key leadership hire in the MM+M Agency 100 2022A part of the Havas global network, Havas Life NY is a healthcare agency that believes great brands are built on two essential things: work that connects with people in powerful ways—and work that compels people to act in new ways. With expertise across departments—including medical, creative, account, CX, tech, and strategy—Havas Life tackles nearly any brand challenge by doing what we they best: creating work that moves people. -
Svp, Group Account DirectorFcb New York Apr 2019 - Aug 2021New York, New York, UsClient work:- HBO- Lincoln Financial Group- Florida Blue Health InsuranceAccomplishments include:- Driving double-digit organic growth of the agency's biggest new business win of the year within 6 months of award - Spearheading Lincoln Financial Group’s first One Show Short List, The (Un)Spoken Plan, an activation that inspired families to start talking about their financial futures, resulting in an all-time brand awareness high and garnered over 100 million earned media impressionsFCB (Foote, Cone & Belding) is a global, award-winning and integrated marketingcommunications company with a heritage of creativity and success dating from 1873. Named Adweek’s 2020 Global Agency of the Year, Cannes Lions 2020/2021 Global Network of the Year, AdAge's 2020 & 2019 A-List & 2020 Best Places to Work, FCB focuses on creating Never Finished campaign ideas that have the power to transform brands, businesses and communities. With more than 8,000 people in 109 operations in 80 countries, the company is part of the Interpublic Group of Companies (NYSE: IPG). -
Global Business DirectorJ. Walter Thompson Worldwide Feb 2018 - Apr 2019New York, Ny, UsThe Neighborhood: WPP's global, bespoke J&J integrated agencyClient work:- Global Zyrtec, Tylenol, Benadryl, Sudafed, Imodium, Visine, Motrin & Pepcid Accomplishments include:- Creating, executing, and operationalizing the first global J&J holding company integrated agency, based in agility, collaboration, and creative excellence - Utilized statistical modeling, search, and social data to create Zyrtec Allergy Impact, the first API that provided a “real feel” to help allergy sufferers manage their symptoms. This award-winning tool was used across AllergyCast, the first Zyrtec allergy app, Alexa Skill, Google Assistant, ecomm on the likes of Amazon and Target.com, and accounted for a significant increase in .com traffic during year oneWith 20,000 employees in 90 markets, Wunderman Thompson is part creative agency, part consultancy and part technology company. They bring together creative storytelling, diverse perspectives, inclusive thinking, and highly specialized vertical capabilities, to drive growth for their clients. They offer deep expertise across the entire customer journey, including communications, commerce, consultancy, CRM, CX, data, production, and technology to provide end-to-end solutions that deliver revolutionary work. -
Senior Global Account DirectorJ. Walter Thompson Worldwide Feb 2017 - Feb 2018New York, Ny, UsClient work:- Global Kimberly-Clark: Kleenex Tissues, Cottonelle/Andrex and Viva- Raising Cane's- UN Women- JWT Culture Club LeaderAccomplishments include:- Directing the development of one of the first culture-defining female empowerment strategies for Special K, resulting in the win of the business from their six-decade incumbent agency
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Global Account DirectorJ. Walter Thompson Worldwide Nov 2013 - Aug 2017New York, Ny, UsClient work:- Kellogg's: Special K - AstraZeneca: Symbicort, Daliresp and Tudorza (DTC)
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Account DirectorGrok Nov 2011 - Nov 2013New York, Ny, UsClient work:- i-Health, Inc.: Culturelle, BrainStrong, Estroven, i-cool and AZO- Make-A-Wish FoundationAccomplishments include:- Significantly driving agency revenue through bringing in two new pieces of businessGrok, which means “to communicate with deep empathy,” is an independent, full-service, integrated agency located in NYC’s Flatiron District, with over 25 employees and $75 million in billings. They were named one of Inc 5000’s Fastest Growing Companies in 2013. -
Account SupervisorMcgarrybowen Feb 2011 - Nov 2011Client work:- Verizon- Chase: Chase Sapphire Credit CardsAccomplishments include:- Developing the hard-hitting, anti-American Express integrated campaign for Chase Sapphire credit cards, resulting in a significant increase in new card accountsDentsuMB is a global creative agency delivering idea-led brand transformation. We are a next generation global creative agency with 4,000 creative minds in 20 global markets. DentsuMB delivers creative expertise and innovative global solutions for clients, applying big platform thinking to bring ideas to life and deliver world-class creative solutions to meet consumer touch points and work across geographies, cultures, and channels. -
Account Supervisor, Account ExecutiveGrey Group Oct 2006 - Feb 2011New York, Ny, UsClient work:- Procter & Gamble: Febreze, North America and Global - Pfizer: Advil & Children's Advil- GlaxoSmithKline: Veramyst (DTC & HCP Launch)Accomplishments include:-Launching one of P&G’s biggest homecare innovations, resulting in the largest incremental distribution of sales in P&G historyGrey ranks among the world's top advertising and marketing organizations, serving one-fifth of the FORTUNE 500, in 86 countries. Under the banner of "Grey Famously Effective Since 1917," they continue to break new ground in brand experience across every platform. Their award-winning work resonates in popular culture, makes brands famous and creates lasting consumer connections.In recent years, Grey has been named ADWEEK's "Global Agency of the Year" twice; ADVERTISING AGE's "Agency of the Year" and CAMPAIGN magazine's "Global Network of the Year" in recognition of its record creative and financial performance. -
Account Executive, Account CoordinatorRed Tettemer Jun 2003 - Oct 2006Philadelphia, Pa, UsClient work:- Time Warner Cable- HBO- Showtime - A&E Networks- Five BelowRed Tettemer O'Connell + Partners is a full service agency that stops at nothing to make their clients unforgettable. They build ideas on every platform and through every discipline from Brand Planning to Interactive; PR, Social Media and Community Building to Design; and Media Planning and Buying to Broadcast Production. Within its red walls, storytellers and trailblazers build brands on every platform you can think of…and some you can’t.
Wendy Steinberg Education Details
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Penn State UniversityAdvertising -
General AssemblyFebruary 2018
Frequently Asked Questions about Wendy Steinberg
What company does Wendy Steinberg work for?
Wendy Steinberg works for Pfizer
What is Wendy Steinberg's role at the current company?
Wendy Steinberg's current role is Director, US Consumer Vaccine Franchise Lead | Solving today's most well-known brands' toughest challenges through creative, data-led solutions (with a dance party on the side).
What schools did Wendy Steinberg attend?
Wendy Steinberg attended Penn State University, General Assembly.
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