Wendy Torres

Wendy Torres Email and Phone Number

Media Director @ tomorrow agency
cremorne, victoria, australia
Wendy Torres's Location
Melbourne, Victoria, Australia, Australia
Wendy Torres's Contact Details

Wendy Torres work email

Wendy Torres personal email

n/a
About Wendy Torres

With over 12 years of agency experience, I’ve acquired many skills and hats over my career to date. As fast-paced as an agency environment can be, this is where I’ve gained lifelong and specialised skills, which has allowed me to pivot between start ups to larger agency environments, along with different industries. I specialize in solving problems and critical thinking in order to achieve client objectives and to deliver successful outcomes through marketing and media. I credit my success to date as not only to my ‘career-driven’ persona, but to going on the journey with my customers, working through the good and tough moments to bring amazing creations to life and through this developing strong relationships with clients and suppliers. As my career and role have evolved, I’ve steered away from the day-to-day and being predominantly on the tools, as much as I do still enjoy this, I’ve acquired new skills and passion for nurturing and growing teams, as I manage a media team within the agency; this has been a very rewarding part of my career.A few career highlights to date include;- Currently a Media Director at one of Australia’s leading property marketing agencies, with over 40 years of history in branding, communications and media. - Within this role, managing a growing, thriving and motivated media team. - Prepared hundreds of media strategies over the years, which have resulted in successful marketing campaigns. - Through my successful marketing campaigns, I have seen amazing developments come to life, forever changing the landscape of Australia's largest cities. - Working with key department heads and directors within the business to improve processes and efficiencies within the agency. - Pitching and successfully winning new business. - Building strong relationships within the media industry including radio and TV networks, press houses, digital and out-of-home agencies. - Planned and executed successful events, attracting over 100,000 people over a weekend.

Wendy Torres's Current Company Details
tomorrow agency

Tomorrow Agency

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Media Director
cremorne, victoria, australia
Employees:
31
Wendy Torres Work Experience Details
  • Tomorrow Agency
    Media Director
    Tomorrow Agency Jan 2024 - Present
    Melbourne, Victoria, Australia
  • Tomorrow Agency
    Senior Media Planner/Buyer
    Tomorrow Agency Nov 2022 - Feb 2024
    Cremorne, Victoria, Australia
    After 4 years in the business, I was promoted to Senior Media Buyer, handling the business’ larger and more complex portfolios including some of Australia’s largest and prestigious developers and home builders. In addition to this, my role required me to become a leader within the media team and work closer within the agency and with stakeholders to nurture relationships and drive progress. In addition to my Media Planning/Buying duties, the key progressions and skills entailed; Account Management & Media Buying - Managing a larger portfolio of clients and accounts (20+). - A focus on campaign strategies through media planning and buying, along with understanding client objectives and market trends.- A focus on campaign reporting, identifying key performance metrics, data analysis and optimizations. People Management - Creating monthly WIP agendas - Working closer with key department heads within the agency, including the account, finance and digital performance teams to achieve successful marketing outcomes and driving agency processes. - Being the point of contact for more junior staff and onboarding/training new staff members. Client Relations - Building relationships with suppliers inclusive of key property channels, digital, radio, out-of-home and press networks. Acting as the point of contact, negotiating agency rates and facilitating workshops. Research & Innovation - Keeping across trends and new media placements across digital and traditional platforms and educating the agency and customers. - Identifying and improving current processes within the agency and a focus on efficiency and collaboration between departments. Leadership - Responsible for leading the media team. - Working closer with the Directors to achieve agency and client objectives. - Assisting with new business proposals and delegating new briefs within the media team.
  • Tomorrow Agency
    Media Buyer
    Tomorrow Agency Nov 2018 - Nov 2022
    Cremorne, Victoria, Australia
    Specializing in property marketing, as a Media Planner/Buyer, my role is to work closely with customers and stakeholders including developers, real estate agencies, along with a range of media suppliers to achieve marketing and sales objectives for our customers, through lead generation and brand awareness. The role, as with many agency roles, is diverse, no two days are the same. As a Planner/ Buyer I manage a portfolio of clients and handle the day-to-day communications, in addition to the initial briefing strategies, planning and implementation of campaigns. An integral part of the role is not limited to this, the journey continues through and post campaign with regular tracking, reporting, optimizations of campaigns. To perform my role effectively I require to communicate clearly and effectively with all stakeholders, use industry and market knowledge, negotiate media rates, build relationships, use excel proficiency, along with using other key digital performance sites such as Google Analytics, Meta Business Suite and Data Studio for tracking and reporting.
  • Facilitated Digital
    Marketing Coordinator
    Facilitated Digital Feb 2018 - Nov 2018
    Melbourne, Australia
    Facilitated Digital - a Melbourne based digital marketing agency with a focus on branding, website/website development, strategy, social media management and SEO/SEM. Coordinating and executing marketing activities for a variety of local to national (small:medium scaled) businesses. Business vary from startups to upscaling ventures. Marketing Strategies & Campaigns - planning, coordinating, implementing and monitoring campaigns, involving a mix of traditional and digital media strategies. Social Media Management - Daily social media management, which includes posts optimization, hashtag research, best posting times, monitoring engagement and constantly looking at new ways to grow social media followings.- Planning, managing and scheduling monthly social media calendars and campaigns for several social media accounts - clients ranged from hospitality, accommodation, retail, beauty, gyms etc. Content and Copy across web, digital and print Creating eDMs through platforms such as Mailchimp Monthly social media analytic reports and web reports Research & Development for new campaigns Daily Client management
  • Pace Advertising, Marketing And Web
    Account & Event Executive
    Pace Advertising, Marketing And Web Jul 2016 - Mar 2018
    Geelong, Victoria
    Integrated Agency My roles included but weren't limited to:Media Buyer for the of City of Greater Geelong and internal clients.- Liaison between the client and the media- close relationships with a range of metro/regional print, radio and TV media. Social Media Coordinator - Preparing Social Media schedules, content and articles.- Conducting monthly digital reports Sales and Coordination - Tourism of Greater Geelong Official Visitor Guide 2015, 2016, 2017- Broken Hill Official Visitor Guide 2018 Events Event Executive - Geelong Revival Motoring Festival 2016, 2017Sponsorship Management, Exhibitors, Vendors, Fashion Event Executive - All Ford Day 2018 Sponsorship Management, Exhibitors, Vendors, Volunteers Marketing Account Executive - Anam Cara House
  • Fuller Pr Melbourne
    Public Relations Executive
    Fuller Pr Melbourne Feb 2016 - Apr 2016
    St Kilda, Melbourne
    Marketing Campaigns Assisted in various marketing campaigns, with PR/marketing post event reports & evaluations. Media Buying Research & Development Proof Checking/Editing Clients - Coco Body - QV Cinema MelbourneEventsAbout Life - Coordinating exclusive guest list for a grand opening, arranging props, equipment and collateral for event and organising PR opportunities in the event lead up. Social Media Content Southgate Melbourne:Updating social media content, writing event listings, managing media press releases, pitching to a range of media outlets, organising restaurant reviews.
  • Estee Lauder
    Sales & Beauty Advisor
    Estee Lauder Mar 2015 - Feb 2016
    Werribee, Victoria
    Sales Meeting daily/monthy targets Selling beauty products based on customers needs, general floor sales, ordering and replenishing stock. Beauty Advisor Conducting daily skin consultations and advice, beauty makeovers, Estee Lauder Companies beauty training and workshops.
  • Pace Advertising, Marketing And Web
    Junior Account Coordinator
    Pace Advertising, Marketing And Web Jul 2015 - Dec 2015
    Geelong, Victoria

Wendy Torres Skills

Customer Service Sales Social Media Account Management Event Management Online Marketing Email Marketing Social Media Marketing Google Analytics Facebook Marketing Marketing Microsoft Office Microsoft Excel Public Relations Stakeholder Management Newsletters Media Buying Campaign Management Event Planning Research Adobe Photoshop Sponsorship Sales Stakeholder Engagement Cross Media Campaigns Social Media Blogging Indesign Wordpress Survey Monkey Trybooking Mailchimp

Wendy Torres Education Details

Frequently Asked Questions about Wendy Torres

What company does Wendy Torres work for?

Wendy Torres works for Tomorrow Agency

What is Wendy Torres's role at the current company?

Wendy Torres's current role is Media Director.

What is Wendy Torres's email address?

Wendy Torres's email address is we****@****.com.au

What schools did Wendy Torres attend?

Wendy Torres attended Deakin University.

What skills is Wendy Torres known for?

Wendy Torres has skills like Customer Service, Sales, Social Media, Account Management, Event Management, Online Marketing, Email Marketing, Social Media Marketing, Google Analytics, Facebook Marketing, Marketing, Microsoft Office.

Who are Wendy Torres's colleagues?

Wendy Torres's colleagues are Talia Holland, Yanna Koutroulis, Ant Bray, Mila Smugreski, Albina Timofeyeva, Sarah Dundas, Michele Wiener.

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