Wendy Ward Email and Phone Number
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Holistic marketer bringing together strategy, market, product, data and people. I am a comprehensive marketing leader who not only knows how to get things done but always delivers. With over 25 years’ experience I am deeply involved with our customers, partners, and media to effectively communicate and build the brand, the reputation and awareness of the business, leading to new and increased revenue. I have a proven track record of thought leadership, brand awareness and transformation, communications strategy, and execution, and building holistic partnerships.Global leadership experience includes software, professional services, financial services, payments, and travel. Start-ups to legacy companies and in-between, I've done it! Areas of expertise:1. Thought leader creation – I drive demand through being a trusted source and known expert in my field. Vast experience in customer-driven content marketing, and trusted media relationships, resulting in significant impacts on lead generation.2. Brand transformation and ambassador - I am a highly skilled innovator building new brands and transforming brands for continual growth and expansion. Raising brand awareness and increasing sales. 3. Holistic partnerships – I create collaborative strategies encompassing a wide variety of stakeholders, customers, partners, employees, suppliers and the industry as a whole, leading to perennial relationships and opportunities, while optimizing channels for increased revenue. 4. Communications strategist – I take the core values and culture of organizations and translate them into stakeholder messaging. Delivering relationships that lead to revenue from new channels. I never leave a room without a new contact.
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Chief Marketing OfficerUatp Jan 2023 - PresentWashington, Dc, UsUATP is a global payment network simplifying payments in complex industries. We make it easy for businesses to make or accept any type of payment.
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Senior Vice President Marketing & CommunicationsUatp Sep 2019 - Jan 2023Washington, Dc, Us
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Vice President, Marketing & CommunicationsUatp Oct 2004 - Sep 2019Washington, Dc, UsUATP is a leader in global payment services, working within the airline industry to produce top-notch products to solve travel payment needs. Here I have been highly successful in leading B2B strategic marketing operations, acting as advocate and directing development across key segments including: brand management, marketing strategy and analysis, and multiple existing and new product lines. Working in close collaboration with product and revenue teams to identify customer needs and craft strategic solutions, I ensure that products and campaigns consistently reflect company brand. I provide direction and ongoing support to multiple teams utilizing existing networks and identifying new channels to build out advocacy, product awareness, and cultivate relationships that promote sustainable growth.Accomplishments:~ Initiated strategic company rebranding: updated logo design, product names, and directed consistent application across all business units enhancing brand equity and market awareness. ~ Rechanneled publicity efforts, gained widespread press coverage and subject matter expert status, primary industry contact for media. ~ Designed and implemented airline Issuers UATP go-to-market and expansion strategies for maximum revenue potential for both new and legacy partners.~ Led strategic development of travel insurance product offerings and expanded international network increasing sales revenue by 9% and raising retention rates 18 points. ~ Progressed over first eight years of UATP tenure from initial hire, as follows: Public Relations and Marketing Manager (2004); Marketing and Communications Director (2006); Managing Director Marketing and Communications (2010); to Vice-President of Marketing and Communications (2012).
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ConsultantConsultant 2002 - 2004During my time as an independent consultant, I gained invaluable experiences working within diverse industries establishing foundational framework for new businesses and providing marketing oversight of brand, product, and initiative developments. Working in close collaboration with executive staff, we identified long-term objectives and developed strategic growth plans to reach and exceed those goals. I thoroughly enjoyed the challenge of building brand new departments and training personnel on marketing methodologies and their practical application.Key Projects:~ Directed the financial operations and launch of start-up company. Provided clear goals and strategies for budgeting and projection. Implemented collaborative marketing initiatives and identified new channels of development. ~ Built and established financial framework for new business. Consolidated resources, streamlined processes and supported the development of efficient operations. ~ Streamlined processes and identified new sources of revenue. Improved organizational efficiencies, provided recommendations to optimize staff, RFP responses, and marketing campaigns.~ Established marketing and business development department. Led cross-departmental strategic planning sessions for advancement across global markets including: review of competitive intelligence for KPI management, lead generation, RFP design, and preparation of government and regulatory responses. Directed corporate re-branding: identified targets, coordinated MARCOM initiatives, developed promotional materials, initiated redesign of website to maintain consistent brand representation.
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Marketing & Communication, Secretary Of The BoardConfirmit 1999 - 2001London, GbAt FIRM I was hired to support the growth of their core vertical markets. I applied my skills to develop integrated marketing and communication solutions and discovered new channels diversifying into the tech and finance industries. By monitoring global market trends, I was able to identify areas of need and assist with the development of new product lines. During my time here, I also provided educational support to executive and department staff on strategic planning, competitive analysis, P/L, ROIs, budgeting, recruitment, the principals of branding, and collateral development.
Wendy Ward Skills
Wendy Ward Education Details
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Regis UniversityInternational Business & Finance & Accounting -
University Of Colorado BoulderInternational Relations
Frequently Asked Questions about Wendy Ward
What company does Wendy Ward work for?
Wendy Ward works for Uatp
What is Wendy Ward's role at the current company?
Wendy Ward's current role is Marketing & Communications Executive | Chief Marketing Officer UATP.
What is Wendy Ward's email address?
Wendy Ward's email address is ww****@****atp.com
What is Wendy Ward's direct phone number?
Wendy Ward's direct phone number is +120277*****
What schools did Wendy Ward attend?
Wendy Ward attended Regis University, University Of Colorado Boulder.
What skills is Wendy Ward known for?
Wendy Ward has skills like E Commerce, Business Strategy, Business Development, Marketing Strategy, Competitive Analysis, Start Ups, Management, Contract Negotiation, New Business Development, Account Management, Airlines, Business Planning.
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