Wendy West Email & Phone Number

Knoxville, TN, US

Communications And Marketing Department

• Lead a team of communications and marketing specialists in all aspects of communications, marketing, advertising, public/media relations, social media, event planning/management, project management, and document.
• Serve as editor of the ORAU Story, ORAU's annual report (2003-current editions) and other high-profile, large-scale publications, such as a 150-page impact book for the Oak Ridge Institute for… Show more Lead a team of.
• Serve as editor of the ORAU Story, ORAU's annual report (2003-current editions) and other high-profile, large-scale publications, such as a 150-page impact book for the Oak Ridge Institute for Science and Education.
• Support CEO and other executives with presentation development, talking points, blogs, and other strategic messaging.
• Serve as backup to ORAU Director of Communications and Marketing for media relations and serve as ORAU Crisis Communications Center team leader, when activated.
• Develop communication campaigns and targeted marketing plans and support brand management for the corporation and its programmatic activities.

Provide content development on a freelance basis (one-time and recurring projects).

Knoxville, TN

• Managed projects for nine client accounts from initial contact and research, through the creative/production process, to delivery of final work to client. Clients included Wintellect IT Consultants, City of Gatlinburg.
• Participated in initial client meetings, performed research, and developed creative briefs to inform the work of writers and designers… Show more Managed projects for nine client accounts from initial contact and.
• Participated in initial client meetings, performed research, and developed creative briefs to inform the work of writers and designers.
• Made media suggestions and recommended overall communications, marketing, public relations, and web-related strategies to client.
• Participated with creative staff in project concepting based on customers' objectives.
• Wrote/edited copy and proofed final layouts prior to printing.

• Analyzed and made recommendations on regional competitive environment, market trends, sales volume, pricing, and promotions affecting Knoxville, Chattanooga, and North Georgia cellular telephone markets for the SunCom.
• Planned, budgeted and implemented annual events/community sponsorships.
• Launched new promotions, sales incentives and other marketing programs.
• Managed collateral for markets and controlled inventory and distribution… Show more Analyzed and made recommendations on regional competitive environment, market trends, sales volume, pricing, and promotions affecting.
• Managed collateral for markets and controlled inventory and distribution.
• Monitored and made recommendations regarding radio, TV, print, and billboard creative and placement of advertising.Promoted from community relations coordinator (September 1999 to January 2001). Prior responsibilities.

Knoxville, TN

• Handled all public and media relations for scholarly book publisher.
• Prepared marketing plans and review lists.
• Pitched book review media and booksellers on newly published titles.
• Prepared new releases and arranged publicity and special promotions for books and authors to include book signings and television and radio interviews.
• Coordinated production of television commercials for select trade books.
• Responsible for publicity and exhibits expenditures of press… Show more Handled all public and media relations for scholarly book publisher.

Oak Ridge, TN

• Worked with instructional technologists and technical analysts to ensure consistent quality of products through technical editing.
• Edited a wide variety of technical products, including operating/administrative procedures, technical manuals, and schematics/graphics.
• Monitored grammar, format, and technical accuracy.
• Coordinated the production of technical documents from conceptualization through publication or delivery to client.
• Volunteered assistance in generating… Show more Worked with instructional technologists and technical analysts to ensure consistent quality of products through technical editing.
• Volunteered assistance in generating marketing campaigns and developing supporting documents for those campaigns. Show less

M.S., Communications

Activities and Societies: Phi Kappa Phi National Honor Society Summa Cum Laude

B.S., English, Minor In Marketing

Activities and Societies: Phi Kappa Phi National Honor Society Cum Laude

Graduate, Class Of 2005, Business, Economic Development, Politics, Community Leadership