Wendy West Email & Phone Number

Knoxville, Tn, Us

Communications And Marketing Department

Lead a team of communications and marketing specialists in all aspects of communications, marketing, advertising, public/media relations, social media, event planning/management, project management, and document development, directly supporting the mission, vision and goals of the organization.• Serve as editor of the ORAU Story, ORAU's annual report (2003-current editions) and other high-profile, large-scale publications, such as a 150-page impact book for the Oak Ridge Institute for… Show more Lead a team of communications and marketing specialists in all aspects of communications, marketing, advertising, public/media relations, social media, event planning/management, project management, and document development, directly supporting the mission, vision and goals of the organization.• Serve as editor of the ORAU Story, ORAU's annual report (2003-current editions) and other high-profile, large-scale publications, such as a 150-page impact book for the Oak Ridge Institute for Science and Education (produced and published in five months).• Support CEO and other executives with presentation development, talking points, blogs, and other strategic messaging.• Serve as backup to ORAU Director of Communications and Marketing for media relations and serve as ORAU Crisis Communications Center team leader, when activated.• Develop communication campaigns and targeted marketing plans and support brand management for the corporation and its programmatic activities.• Provide editorial guidance for or personally develop engaging content for company web sites, news releases, social media, reports, marketing collateral, and general promotion of government programs that ORAU supports.• Plan for and host corporate tours.• Participate in community relations and outreach activities and represent ORAU by serving on various community committees and boards. Promoted from Communications Specialist (May 2003 to January 2004). Prior responsibilities: served as employee newsletter editor and contributing writer. Provided project management and editorial input for communications projects. Researched/wrote profiles and articles as well as content for Web sites. Wrote news releases and performed general media relations. Edited a variety of technical and corporate documents. Planned/implemented a broad range of special events. Served on teams for process improvements and/or special projects. Managed ORAU Speakers Bureau. Prepared daily electronic newsletter. Show less

Provide content development on a freelance basis (one-time and recurring projects).

Knoxville, Tn

Managed projects for nine client accounts from initial contact and research, through the creative/production process, to delivery of final work to client. Clients included Wintellect IT Consultants, City of Gatlinburg, Park Vista Resort and Conference Center, First Baptist Concord, Smoky Mountain Ridge, and others.Prospected new client business.• Participated in initial client meetings, performed research, and developed creative briefs to inform the work of writers and designers… Show more Managed projects for nine client accounts from initial contact and research, through the creative/production process, to delivery of final work to client. Clients included Wintellect IT Consultants, City of Gatlinburg, Park Vista Resort and Conference Center, First Baptist Concord, Smoky Mountain Ridge, and others.Prospected new client business.• Participated in initial client meetings, performed research, and developed creative briefs to inform the work of writers and designers. • Made media suggestions and recommended overall communications, marketing, public relations, and web-related strategies to client.• Participated with creative staff in project concepting based on customers' objectives.• Wrote/edited copy and proofed final layouts prior to printing.• Coordinated and supervised photo shoots. • Developed strategic PR plan for agency and prepared agency news releases, newsletter, and PR-related content for web site.• Supervised four to nine student interns each semester. Served as account group leader in supervisor’s absence. Show less

Analyzed and made recommendations on regional competitive environment, market trends, sales volume, pricing, and promotions affecting Knoxville, Chattanooga, and North Georgia cellular telephone markets for the SunCom brand (an AT&T Wireless affiliate).• Planned, budgeted and implemented annual events/community sponsorships.• Launched new promotions, sales incentives and other marketing programs. • Managed collateral for markets and controlled inventory and distribution… Show more Analyzed and made recommendations on regional competitive environment, market trends, sales volume, pricing, and promotions affecting Knoxville, Chattanooga, and North Georgia cellular telephone markets for the SunCom brand (an AT&T Wireless affiliate).• Planned, budgeted and implemented annual events/community sponsorships.• Launched new promotions, sales incentives and other marketing programs. • Managed collateral for markets and controlled inventory and distribution. • Monitored and made recommendations regarding radio, TV, print, and billboard creative and placement of advertising.Promoted from community relations coordinator (September 1999 to January 2001). Prior responsibilities: prepared company news releases and arranged interviews for company representatives. Managed community events, sponsorships, exhibits, and trade shows including planning and budgeting. Maintained calendar of events. Served as corporate liaison and local ad agency contact with The Tombras Group for new promotions, pricing, retail store merchandising, local print, broadcast and outdoor advertising, sales contests/incentives, new product information, sales literature and collateral. Planned/implemented store grand openings, ribbon cuttings, radio remotes, and other special events. Researched/analyzed/presented competitive market data to marketing/sales executives. Produced market newsletter and contributed articles for company-wide newsletter. Created promotional materials, fliers, and other signage for sales reps and stores. Produced market review presentations on sales and community relations. Managed budget for community relations. Requisitioned promotional items for Knoxville market. Managed internal employee relations activities including disseminating information and materials and planning/implementing quarterly sales parties, luncheons, and other motivational and team-building activities. Show less

Knoxville, Tn

Handled all public and media relations for scholarly book publisher.• Prepared marketing plans and review lists.• Pitched book review media and booksellers on newly published titles.• Prepared new releases and arranged publicity and special promotions for books and authors to include book signings and television and radio interviews.• Coordinated production of television commercials for select trade books.• Responsible for publicity and exhibits expenditures of press… Show more Handled all public and media relations for scholarly book publisher.• Prepared marketing plans and review lists.• Pitched book review media and booksellers on newly published titles.• Prepared new releases and arranged publicity and special promotions for books and authors to include book signings and television and radio interviews.• Coordinated production of television commercials for select trade books.• Responsible for publicity and exhibits expenditures of press budget.• Oversaw planning, staffing, furnishing, and managing of annual academic and trade exhibits and represented the press at major national book shows.• Submitted Cataloging-in-Publication data to Library of Congress for all titles. • Provided input for proposals on funding for internal projects.• Served on electronic projects team to develop press Web site and put catalog online.• Supervised marketing/business assistant. Set up formal internship program and supervised a staff of two to four student interns each semester.Promoted from marketing assistant (April 1992 to February 1995). Prior responsibilities: assisted marketing manager in marketing, sales, publicity, advertising, special promotions and direct mail. Prepared insertion orders and copy for space advertisements. Developed rep readers for sales reps for pitching books to bookstores. Assisted with creation and distribution of seasonal catalogs and direct mail pieces. Developed/maintained in-house mailing list. Show less

Oak Ridge, Tn

Worked with instructional technologists and technical analysts to ensure consistent quality of products through technical editing.• Edited a wide variety of technical products, including operating/administrative procedures, technical manuals, and schematics/graphics.• Monitored grammar, format, and technical accuracy.• Coordinated the production of technical documents from conceptualization through publication or delivery to client.• Volunteered assistance in generating… Show more Worked with instructional technologists and technical analysts to ensure consistent quality of products through technical editing.• Edited a wide variety of technical products, including operating/administrative procedures, technical manuals, and schematics/graphics.• Monitored grammar, format, and technical accuracy.• Coordinated the production of technical documents from conceptualization through publication or delivery to client.• Volunteered assistance in generating marketing campaigns and developing supporting documents for those campaigns. Show less

M.S., Communications

Activities and Societies: Phi Kappa Phi National Honor Society Summa Cum Laude

B.S., English, Minor In Marketing

Activities and Societies: Phi Kappa Phi National Honor Society Cum Laude

Graduate, Class Of 2005, Business, Economic Development, Politics, Community Leadership