T-Mobile Value in Action Exemplar Award Winner - Connect the Vision Apr-May 2022

Digital Testing & Optimization, Conversion Optimization, Predictive Digital Analytics, Google Analytics CertifiedA boutique, Subscription-based, Digital Optimization Consultancy specialized in End-to-End Conversion Journey Optimization for B2B Lead Gen Sites & B2C eCommerce Sites. Testing & Optimization from PPC, SEO to Personalization through strategic planning, innovative tracking, proprietary integration solutions and data-driven project management method.

Mar 2019 - Adobe Summit Speaker on "How Sprint Scaled Their Personalization Practice"Jan 2019 - Personalization Program Lead - Sprint & Boost MobileNov 2018 - Sprint Employee Value Award WinnerApr 2018 - Dec 2018 Digital Optimization / Personalization Program Lead - Sprint & Boost MobileSept 2017 - Mar 2018 Digital Optimization Program Owner - Boost Mobile

Digital Optimization Strategist, Program ManagerAdobe Marketing / Experience Cloud Power User (Target, Analytics, DTM, A4T)AEM, Audience Manager, Google Analytics, Maxymiser- Designed and built a rigorous Data-Driven Optimization, Personalization Program & Analytics Dashboard successfully from scratch by playing 6 critical roles (Program & Project Manager, Tracking Solution Strategist, Test Architect, QA, Report Analyst)-- Strategically identified critical KPIs & metrics, high impact conversion funnels, segments & optimization hypothesis through data deep-diving in Adobe Analytics, Adobe Target, Google Analytics- Designed, orchestrated and implemented Digital Optimization Platform migration to Adobe Marketing / Experience Cloud and Analytics for Target (A4T) integration and upgrade- Designed, architected & implemented Advanced Test Solutions for cross-site, cross-domain, customer journey experience optimization- Owned Testing and Optimization roadmap by prioritizing all testing needs and communicating with stakeholders to meet deadlines. Develop hypothesis-driven approaches designed to maximize performance of on-site marketing assets- Designed Personalization and Recommendation strategy and improved tracking and tag solution for advanced A/B Test, MVT, Recommendation and Experience Targeting- Maintained a record of testing insights & best practise for the organization to build upon, and communicate learnings across the organization. Present findings to key stakeholders to achieve understand and buy-in before committing permanent changes to the digital properties

Digital Analytics, eCommerce, Data-driven Management ConsultingProgram Development & Management, Marketing Technology Consulting- Created and managed Digital Compass Program with a portfolio of 15 success stories in 2 years to demonstrate how small business could grow strategically through data-driven digital optimization

Reported to General Manager in East China Region. Designing, managing & tracking regional marketing campaigns to support sales managers, distributors and local retailers

Managed new product launching and problematic brand’s repositioning campaigns for Unilever, J&J, Simens, and Adidas in competitor intelligence, advertising development, market research & media planning.Between 1994 and 1999 Ammirati Puris Lintas (APL) was the second global advertising network within Interpublic (IPG - one of the big four international marketing organisations), until it was merged with stablemate Lowe & Partners to form Lowe Lintas & Partners Worldwide. APL had itself been created from the combination in 1994 of Ammirati & Puris with Lintas Worldwide, once one of the world's biggest advertising agencies

Conducting financial feasibility analysis & loan evaluation for specialized Chinese business development funds from World Bank and Asia Development Bank.China Investment Bank was merged into China Development Bank in 1999.