Global Relationship Director
CurrentPromoted IDAT Test: Directing efforts and managed marketing campaigns to promote IDAT’s qualification tests to international schools.Quality Communication: Effectively communicated test quality, functionality, and benefits to school representatives.Asian Education Agencies: Engaged with multiple education agencies in key Asian countries, such as Malaysia, China, Taiwan, Thailand, South Korea and Vietnam.Social Media: Developed a comprehensive digital strategy, establishing a solid presence on WeChat with mini-programs and an official account, and expanded to other platforms like Facebook, TikTok, and LinkedIn.Online Training and Expos: Organised impactful online and physical training sessions and actively represented the company at expos.Interdepartmental Collaboration: Collaborated with Marketing, Accounting, Human Capital and IT departments for smooth integration.Marketing Materials: Designed attention-grabbing marketing materials, including posters, brochures, website, social media postings and flyers.Online Training and Expos: Organised impactful online and physical training sessions and actively represented the organisation at expos.Global Growth: Positioned the qualification test as the preferred choice for international schools, contributing to growth and an expanded global presence.