Wendy Hudson Email & Phone Number

Sunnyvale, CA, US

Sunnyvale, CA, US

• Develop and drive our partner event, Accelerate for 2,000+ attendees aimed to increasing the knowledge base and sales effectiveness for our channels
• Responsible for sponsorship revenue quota with measured year over year growth
• Project management with marketing, sales, executives, PR, social, demand-gen and internal BU’s to execute event goals
• Site selection and contract negotiation for various corporate events
• Manage multiple vendors to work together and collaborate to produce successful events
• Produce corporate driven presence at large industry events including AWS re:Invent, VMworld and Microsoft Ignite

Palo Alto, CA, US

• Global lead for over 300 ancillary events at VMworld including planning, production timelines, F&B, AV requirements, budgets and execution of meetings in all phases. Project management of ancillary meeting tool.
• Responsible for management of Executive Forum including keynotes, breakout sessions and 600 on site meetings while working cross functionally with teams on program goals.
• Manage multi-million dollar budgets include setting up new vendors; working with legal team on SOW, processing PO requirements in Oracle I-procurement, follow through with invoicing to completion of services rendered..
• Coordination and production of quarterly launch events across the US, including site approvals, vendor selection, registration management, customer journey and logistics.
• Global team lead responsible for planning and managing the Technical Account Management event at VMworld with over 1500 attendees, while working cross functionally with multiple groups on goals, messaging and event.
• Event management for VMUG (User Group) team to meet project deliverables which include booth design, leader lunch and Board of Directors meeting.

Palo Alto, CA, US

• Organize and provide logistical management for various trade shows and events for Cloud Marketing & SMB teams including VMworld, Cloud Expo, Customer Advisory Councils, Executive Summits and Focus Groups.
• Manage multiple projects while working with cross functional teams, with the ability to adjust quickly to change.
• Manage third party vendors for trade shows, collateral & promotional materials.
• Budget Manager for Cloud/SMB group including vendor set up, SOW approval, purchase order entry, approval, invoicing and individual partner MDF using Oracle.
• Support team of 9 individuals with meeting preparation, quarterly budget analysis, trade show/ event support, WebEx meetings, calendar management, internal website coordination, expense reports and manage all.
• Design and manage internal SharePoint sites for SMB and Cloud marketing teams.

• Drove South Bay district sales program & implantation resulting in a 20% average increase of sales and revenue.
• Analyzed sales reports to prepare monthly sales projections and manage daily product allocation for 13 Costco warehouse locations to maximize revenue.
• Managed a staff of 11 field managers included hiring, training, setting sales objectives and monitoring work performance.
• Served as liaison with Costco Management to communicate and educate ongoing campaigns to exceed sales objectives.
• Prepared and present monthly presentations for on-going product knowledge, sales objectives, inventory management, holiday product launches and coordination of merchandiser’s monthly event.

• Managed all aspects of start up to F100 accounts including strategy, negotiations, project management and sales closing.
• Worked effectively with cross-functioning team such as Engineering, Design, Management and Production to communicate customer feedback and deliver solutions.
• Managed South Bay territory sales by an average of 20-30% per year by implementing key account management and focusing on customer relations to insure expanded repetitive business.
• Defined a customer experience that would garner repeat business.

• Directed execution of trade shows, launches & road shows. Managed special projects such as training seminars, vendor fairs, employee’s functions and various other special events.
• Managed multiple projects within deadline and budget constraints.
• Attended trade shows and supervise set up preparations as well as organize efficient break down of booths and displays.
• Managed marketing mix of lead generation activities, channel incentives and end-user promotions to achieve plan objectives.