I am responsible for developing market share and for all direct and channel sales activity across eastern Canada for Elementar product lines including elemental analyzers for inorganic and organic materials detecting and measuring carbon, nitrogen, sulfur, oxygen, hydrogen and chlorine, stable isotope ratio mass spectrometers and instruments that detect and measure total organic and inorganic carbon and nitrogen in water and wastewater. Sectors which use these types of anaylsis include energy (oil & gas), forestry, agriculture, horticulture, environment, climate change, water/wastewater, pharmaceuticals, chemical industry and research, material science, food science, engineering, quality control/assurance in manufacturing, mining activity, robotics, semi-conductors, electronics, soil science, pollution control, governmental regulation and policy development, and academic research.

Working in collaboration with the Business Development Office and Vineland's Lead research scientists, I am responsible for business development activities to help grow, and strengthen the competitiveness of the Canadian horticultural sector by developing partnerships and relationships with industry, government, research facilities and key stakeholders in horticulture to advance innovation and technology.

Responsible for business development activities within the Sales & Marketing Team for worldwide business growth within the biopharmaceutical sector; especially with regards to de novo sequencing of monoclonal antibodies. Developed lead generation/lead qualification strategies, account based marketing strategies, account management, closely collaborated with scientific account executives, marketing specialist, scientific writing, bioinformatics and research team.

2013 – 2020Headhunted based on industry reputation; powered sales and application support across SW Ontario. Expanded customer base across major universities, colleges, hospitals, and industry for optical microscope systems (confocal microscopy, super-resolution systems, scanning electron microscopes, manual and motorized upright and inverted microscope systems, manual and motorized zooming stereoscopes and macroscopes, and imaging accessories including cameras, computer systems, illumination sources and imaging software). KEY RESULTS:Orchestrate multimillion-dollar post-sale projects (product implementations).Received Best Rookie of the Year Award (2013-2014), Top-Ranked Revenue Generator for Industrial Sales (2016); and Top General Sales (2017).Energized sales in a dormant and under-performing territory, drove annual sales from $100K to $1.5M – delivered an 80% increase in industry sales.Netted previously elusive accounts and penetrated global accounts that generated additional international revenue.Leveraged market research to identify target customers; launched robust networking and marketing strategies to develop reputation among industry influences and opinion leaders – generated high-value referrals and recommendations.Facilitated value-added training, road show demos, and industry conference presentations; handpicked by marketing department to assist with the development of new marketing tools to penetrate industrial market.Rapidly gained familiarity and expertise with technical equipment – minimizing learning curve upon hire and broadening existing expertise in imaging software applications.

Provided direct/channel sales and application support for Canada, Midwest USA, and Latin America; focused on 3D/4D imaging processing software (images captured via confocal and widefield fluorescent microscopy, computer tomography, ultrasound, and scanning electron microscopy in the life sciences market. Served as industry faculty at scientific conferences, workshops, and course. Managed customer accounts, devised sales strategies, and completed sales reports.KEY RESULTS:Sparked a 15% jump in revenue over previous fiscal year; launched Imaris software across Canada and Latin America.Established industry-wide reputation for expertise in 3D/4D imaging processing software; engaged to deliver workshops and seminars at various prestigious institutions, including Harvard University, with exceptional feedback.Assigned progressively larger regions/territories; including expansion into MidWest USA. Spearheaded promotional activities and networking, including workshop and seminar facilitation. Consistently expanded customer roster with high-value accounts including both academic institutions and industry clients.

Supported direct sales and application support across Canada (near-infrared technology for protein and nucleic acid detection and quantification (including slab-gel DNA sequencers), near-infrared scanning technology, and whole-animal imaging systems. Facilitated seminars and workshops on technology and applications, targeting academia, industry leaders, medical research, and clinical institutes. Delivered pre- and post- sale technical support and training.KEY RESULTS: Instrumental in driving a 30% sales boost in Canada (2011 – 2012); installed and commissioned 18 systems within first 9 months totaling $500K+ in sales. Focused primarily on targeting previously untapped Canadian market.Generated 20% lift in consumables – up-sold complementary products associated with instrument sales.Selected to spearhead sales activities for new product lines as company evolved to offer DNA sequencers.

Recruited and trained 12 researchers; managed a $1M budgetResponsible for project management, technical and statistical analyses, wrote research proposals, peer-reviewed journal articles.

Managed operation and maintenance of HPCL-ESI Mass SpectrometerTrained and managed 10 technicians in HPLC-ESI Mass Spectrometry, Delivered lectures to 200+ students