Unleashing an organization’s full potential demands new approaches for addressing complicated problems and big-vision strategy.At Demeter Strategy Design, we are planners with strength in systems thinking. Negotiators who balance the needs of organizations and the people it seeks to serve. Storytellers who make the intervention tangible. And integrators who motivate teams to make innovation real.Explore how one, or all, of our services, can serve your organization.• Consultation & Facilitation • Implementation Coaching• Design Teaching & TrainingCORE SERVICE OFFERINGS:Innovation and Strategic Planning | Digital Transformation | Culture Change Management | Business IT Product Management

Lead the enterprise digital strategy efforts for Boeing with a team of three direct reports and annual spend of $10M, responsible for developing digital content and distribution strategies, executing, and showing performance based on metrics to support the overall goal of communicating Boeing’s product strategies, vision, and value proposition • Champion the development and implementation of integrated marketing strategies, content management, and analytics, successfully creating a digital destination and environment for Boeing which dramatically increased user experience• Provide content management, web design, web metrics and reporting, and initiating enhancements to technology infrastructure and applications on company’s corporate website• Develop, shape, and execute strategic and tactical marketing plans and tools; define and articulate, both internally and externally, what Boeing means to the market by cross-functionally collaborating with all internal/external stakeholders to deliver desired marketing and communication tools (web, video, and mobile) based on the target audiences and corporate needs• Contribute indirectly to Social Media strategies and implementation including Instagram and Facebook presence; enhanced web properties to increase traffic engagement• Manage day-to-day relationships with creative agencies by steering agency briefing process (presentation decks), communicating KPI’s, and giving feedback to senior leaders• Align market opportunities with the development and implementation of new product rollouts into the company portfolio; integrate marketing strategies and programs, designed to drive market share and brand equity through digital marketing

Director, Brand Strategy and Marketing Services (2008 to 2009)Promoted to new role leading the implementation of marketing and internal communications for the Association, working with BCBS Plans and 39 partners nationwide in developing sales and marketing resources around national solutions offered to large employers; accountable for BCBSA's major marketing and marketing communications programs, including national paid media programs, BCBSA Internet communications and the development of communication and marketing materials on national capabilities for Plans to use with their membersResponsible for market and competitive research in support of strategy development for major business segments including national accounts, senior markets, and consumer markets• Oversaw the company's Creative Services and Document Services departments, which were responsible for advertising, internal communications, websites, video and audio, writing and editing, graphic design, strategy and corporate print and mail services.

Responsibilities encompassed strategic development and implementation of user experience, including content strategy, web design, web metrics and reporting, and initiating enhancements to technology infrastructure and applications on company's corporate websites. Led design/implementation of Internet solutions to resolve corporate business issues and improve user experiences.• Spearheaded the development and implementation of BCBS brand, marketing and communication strategies across all digital, social, web, mobile and offline touchpoints to meet overall marketing and business growth goals; owned Social Media Policy, channels, monitoring and strategy execution with a team of five direct reports, seven indirect reports, and $2.5M annual budget• Drove the email marketing strategy and execution to build and optimize email marketing programs towards target KPIs and build contact management system to provide discipline, rigor and reporting to client communications• Oversaw all facets of SEM, SEO, content development across all digital marketing channels• Acted as a key influencer and decision maker across multiple business lines to deliver cross-channel solutions by leveraging online capabilities and infrastructure to meet goals Web Design / Extranet: captured 116% increase in annual visits to BlueWeb Extranet site, redesigned to enhance relationship between Association and member plans. Spearheaded the development/execution of its web design which in the first month following launch increased new users by 48% total visitors by 60%, frequent visitors by 66%, and visits per day by 72% Increased qualified site traffic through SEO, site surveys and cross-promotional marketing efforts Introduced e-Commerce tools to improve lead generation for individual sales, and small and mid-sized employer group sales Drove $1.7M in new consumer sales leads and referral traffic over a 3-year time frame by generating more visits on public website http://www.bcbs.com

Promoted to lead in-house creative production department and account managers in development of client-focused marketing communications solutions.• Led a team of 10 in-house creative production and account managers developing client-focused marketing communications solutions Achieved 200% of new business goals via more effective selling/servicing of clients by bringing marketing and creative teams together and implementing project management system that improved quantity and quality of marketing communications projects Led strategy development and implementation on first corporate electronic newsletter designed for Blue System senior executives; consistently maintained 35% open rate Built out strategic sports sponsorship portfolio and dedicated a team to leverage integrated marketing programs for the 2002 Winter Olympic Games hospitality program for the Blue System, bringing project in under budget by under 10% Developed and established an internal and creative agency that created marketing strategies on behalf of internal division

Directed marketing initiatives for this regional integrated healthcare delivery system with seven hospitals and an academic medical center.Managed $4 million budget and 5-person staff• Designed, managed, and supported major advertising campaigns, with emphasis on managing customer experience from creative development to tactics for managing and reporting customer calls Drove strategic branding campaigns for Rush-Presbyterian St. Luke’s Medical Center and nine member hospitals Initiated the “Rush on Call” advertising campaign that produced over 3500 physician appointments and more than $5M inpatient/outpatient charges Developed an integrated marketing communications campaign that generated appointments by 140%, exceeding goals

Managed marketing communication campaign and community relations program activities for this provider of specialty and primary health services; $400M annual budget Created and implemented marketing communication plans promoting the Loyola brand Initiated the health awareness seminar series and integrated marketing communications programming in collaboration with the public/government relations departments Created graphic/editorial templates for marketing communication materials

Planned, executed, and managed marketing communication projects for this local healthcare provider.• Developed and managed the marketing campaigns across multiple disciplines including: public relations, advertising, special events, and direct response campaigns for a number of healthcare specialties (e.g., internal medicine, infertility, outpatient surgery, and specialty services for the purpose of driving new patients to the outpatient center• Wrote and edited newsletters, brochures, and press releases Developed graphic guidelines and instituted the customer service training manual