- Develop and implement strategies for campaigns across all customer lifecycle touchpoints.- Supervise and drive customer database profiling and segmentation initiatives.- Strategize, plan, and execute targeted SMS marketing campaigns.- Oversee and manage acquisition campaigns to support CRM objectives.- Lead, mentor, and coordinate the efforts of the CRM team.Achievements: - Contributed an increase of more than 27% in total revenue from CRM automated programs in FY2023.

- Lead and manage all targeted, strategic initiatives of email marketing campaigns to drive web sales and conversion.- Managing EDM content strategies while working with key stakeholders to build, execute and implement the final content within the EDM. - Managing EDM calendar for ad hoc and automated programs.- Develop and execute strategic email content through automated programs throughout the customer lifetime journey.- Identify potential target audience, segmentation, and tactics to improve campaign effectiveness and audience engagement.- Optimise campaign performance through constant A/B testing on Klaviyo.- Analyse all email marketing performance and deliver insights and recommendations to achieve desired results.- Work with external vendors to keep up with CRM best practices and to review on a regular basis to evaluate existing processes.- Manage SMS marketing and strategy.Achievements:- Contributing an increase of more than 45% in total revenue from CRM automated programs and campaigns in FY2021.- Achieved CRM automated programs 324% in ROI for FY2021.- Contributed more than 30% in ROI from CRM automated programs in FY2021.- Contributed an increase of more than 65% in total revenue from CRM automated programs in FY2022.

- Develop, deploy, manage, and measure email marketing campaigns on comprehensive programs set up for email and mobile push automation.- Identify potential target audience list, spot audience trends and tactics to improve campaign effectiveness.- Drives marketing web and mobile app A/B testing with CRM Oracle Responsys, Evergage, Dynamic Yield, Localytics, Litmus, Sendgrid and other internal platforms.- Analyze email marketing and mobile application push programs to deliver insights and recommendations to improve on efficiency and to achieve KPI set.- Collaborate with key stakeholders to build, execute and regular email marketing campaigns and generate and implement testing strategies.- Own pursuit of industry knowledge and continual education in CRM/marketing automation best practices and trends.- Troubleshoot day to day technical/system issue, interface with vendors and identify potential issues faced on the Oracle Responsys platform to improve user usage.- Understanding marketing and technical processes, both front-end and back-end to ensure automation programs work as expected.- Work closely with IT team to execute data integration, attribution and ensure data accuracy across email service system and mobile push platform.- Lead and manage the marketing execution team with all regional marketing campaigns set up on all marketing channels and execute to ensure successful launch across all countries.- Manage KPI reports to measure and analyse performance to provide valuable insights to optimise on marketing campaigns and usage of marketing tools to achieve better results.- Working with external vendors to create personalisation content based on user’s behavioural to enhance existing eDM strategy.Achievements:- Contributing more than 2% in addition to the total revenue from all automation programs in 2019- Contributing more than 20% in addition to the total revenue of mobile app conversion in 2019

- Plan, create and execute email campaigns on Oracle Responsys with comprehensive programs set up for email and mobile messaging automations.- Set alignment with Reebonz regional offices including Singapore, Australia, Hong Kong, Taiwan, Indonesia, Malaysia, Thailand, China, USA, Japan to plan, set and launch CRM automation programs with localise campaigns on all omni channels including mobile app pushes.- Develop strategic email and app push marketing automation programs, execute and analyse effectiveness of campaigns launch.- Analyze performance of marketing programs and deliver insights and recommendations to improve future engagements. - Manage KPI reports to measure performance and track marketing effectiveness. Responsible for running, reporting, analyzing all digital channels and distributing KPI reports to share with global team. - Prepare and maintain regular traffic performance, analyze on data trend and insights report with the use of Google360 Analytics.- Maintain day-to-day financials and operations of marketing campaign channels. - Plan, set, and execute multivariate testing to drive increases in consumer lifetime value. - Work closely across departments to build effective digital/mobile campaigns,landing pages, and A/B testing.- Manage Retargeting advertising campaigns, liaise and track performance closely with external vendor to achieve our target KPI.- Lead and manage the marketing execution team to carry out all global marketing campaigns set up on all omni channels with accuracy and efficiency to meet deadline set. Achievements: - Implemented and launch 8 new tactical email automation programs for global markets (17 countries). Tracked weekly reporting and improvise on regular basis.- Increased unique open rate in email automation programs by 16%.- Contributing more than 7% in additional to total revenue with the automation programs.

- Monitoring day to day Internet sales performance, drive marketing direction based on KPI target and launch marketing campaigns effectively.- Work closely with SEM vendor to set clear marketing goals for Google Ad campaigns and evaluate the campaign effectiveness.- Implement and evaluate tactical email marketing activities to encourage return purchase and improve customer retention rate.- Conceptualise and create e-newsletter content (graphic and text) and broadcast to targeted or non-targeted database.- Run recruitment campaign and achieve traffic acquisition for online website and mobile channel.- Create and manage email lists segmentation.- Create and manage Facebook content (graphic and text) for all occasions.- Use social media tools to engage with target customers to encourage purchase and resolve any negative online reviews.- Run online contests and promotions to achieve marketing objectives.- Resize all product images, create digital banners and update on all website pages and mobile site.- Call out to issued season customers to follow up and achieve high sales retention.- Handling customer inquiries and feedback related issues.Achievements : - Introduced new strategies and increased email open rates by 700% with 16% open rate. - Contributing an additional of 3% monthly sales from tactical email activities. - Increasing social media engagement, page likes and assisting on recruitment campaign gathering more than 500 emails per month.

- Monitoring of all brands sales trend and performance of SEA.- Plan and assist sales and marketing director in events planning, coordinating and ad hoc duties.- Assist PR manager in the execution of PR events, coordinating and ad hoc duties.

- Conceptualize and develop website banners on a weekly basis.- Monitor website and schedule for maintenance. - Resolve any technical issue on all web portals - including fixing site backend development.- Plan, create and execute to launch eDMs.