Building Digital WellnessWSI Healthy Digital Solutions is a full-service digital marketing agency based in Wallingford, Connecticut. 2020 Top Agency Award! Second Year in a Row!Our office is part of the larger WSI global network of digital marketing consultants which has just won the 2020 Top Agency WMA Award. WSI has been in business for more than 25 years, and during that time has helped over 100,000 companies with their digital marketing strategies.

Digital Transformation Planning & Strategic Roadmap Creation• Product, Platform and Process Analysis of current systems and workflows• Vendor Analysis and Selection for a Total Cost of Ownership (TOC) evaluation• Evolution assessment and Rollout Roadmap Plan

Promoted based on previous success to grow revenue through product innovation and by scaling up product teams to deliver on business goals. The teams included Emerging Products, Registration, Profile Management, Email/Newsletter, Professional Website, Commercial/Promo Products, Mobile Apps and WCMS Platform Products.• Increased revenue by implementing Machine Learning models with Data Scientists to personalize Member Newsletters for deeper engagement and better profile management of site users using predictive analytic models and user journeys to enhance the email strategy.• Created a strategy to grow the member engagement through Personalization initiatives for the company across all portfolios and channels of the business including Member Marketing, Website, and Mobile Apps.• Created vision for a top-tier client by inventing a new rules-based Cold and Flu consumer-facing digital online application.• Built strong relationships with top Executive Management at E/SVP and C-Levels to incorporate the business needs, new technology and marketing trends to develop robust roadmaps which accounted for technology budget and initiatives.• Grew product management team and created a culture of high-performance standards and accountability.• Accountable for technology roadmaps and initiatives across 5 lines of business and 3 product portfolios across WebMD and Medscape public portals.• Maintained meaningful long-term partnerships with 10+ vendors and technology partners to maximize the value of their solutions and minimize the cost of contracts.• Optimized the desired KPIs for PV/UU traffic, MUU subscriber growth, annual revenue growth or qualified lead generation opportunities through budget planning and financial approval of technology initiatives.

Promoted to turn around a group of Product Managers, Front End Developers, and Publishing resources to build out new MarTech/AdTech platforms for better data driven marketing and to put in quality control and processes for our pre-sales and public relations group. Concurrently also owned product teams for WCMS, HR and Finance.• Turned around the Market Research team by providing higher standards, guidelines and ensuring better risk management for validating corporate investor and sales data claims.• Created a brand safety solution to prevent Ads from showing up against counter-indicted content; saving clients fines from the FDA and creating incremental revenue on sponsored campaigns for top tier clients.• Innovated with Marketing to create a healthcare taxonomy of over 3.3 million behavioral targeting data collection elements into 15 custom taxonomies within a 3 month deliver time frame into a Data Management Platform (DMP) to better segment and monetize audiences on consumer sites.• Designed Platforms for Marketing and Ad Operations groups including a complete asset reservation system with integration into a CRM and supported an upgrade from DoubleClick to DFP.• Challenged to come up with a new powerful storytelling online video destination solution to highlight Robin Roberts segments for top clients and invented a Marquee Video solution with a more updated video experience.• Lead a Cross functional Data Architecture team between SEO, Publishing, BI Metrics, and Ad Ops members and made decisions regarding data architecture for the consumer business.

Recruited to WebMD to lead the Content Management Platform vision, scope, and strategic direction for a whole new rebranding and redesign of the Consumer website.