Like this AI-generated picture book: https://tinyurl.com/2mtyeu82And this AI-powered bedime story app: https://tinyurl.com/mr3wxu2b

◌ Created a mini wildlife docuseries that showcases the wild wow wonders hidden in urban Singapore.◌ Launched MINI Extraoddinary – an experiential trail where art, culture and sustainability unexpectedly meet. Highlight exhibits: stone lions grown from mushroom, sewage calligraphy ink, pineapple leather shoes, edible plastic packaging, trashy souvenirs made of real trash◌ Built the brand identity of Li Seng Min and designed their irreverent clothing line in collaboration with illustrators from around the world.

◌ Developed year-round multi-channel campaigns for McDonald’s classic and sometimes controversial menu items. Also ate a little too much fast food.

◌ Designed a pinball machine for one of Standard Chartered’s most successful credit card campaigns.◌ Raised suicide awareness for Samaritans of Singapore by hijacking everyday social media conversations in which people flippantly spoke of killing themselves as an expression of exaggeration.◌ Got my start writing for brands spanning across diverse industries: AIA, Airbnb, Nando’s, NTUC Social Enterprises, Nanyang Academy of Fine Arts, Standard Chartered, Tigerair, 313@somerset