Wendy Bathany

Wendy Bathany Email and Phone Number

Marketing Communications Manager @ Sole Traders
Sydney, NSW, AU
Wendy Bathany's Location
Sydney, New South Wales, Australia, Australia
About Wendy Bathany

Creating strategic communications and marketing solutions for Australia, New Zealand and South East Asia. Working strategically with communication teams across several countries to achieve the best results.In 2013, I began my career with Atlas Copco and I have really enjoyed my journey so far. My current position is Regional Corporate Communications Manager for Australia, New Zealand and South East Asia. I have over 10 years of experience in marketing communications and have worked in very different industries. I love what I do because it is always changing. In recent years there have been drastic changes to marketing communications and technology. I find myself always adapting, morphing and learning new things. Thus, keeping me on my toes. Almost everything we do is branding, and each one of us plays an integral part. My definition of a brand can be best described by Michael Eisner's quote below. "A brand is a living entity—and it is enriched or undermined cumulatively over time, the product of a thousand small gestures." - Michael Eisner chief executive officer of The Walt Disney Company 1984 - 2005.Contact Me: wendy.elia@au.atlascopco.comwww.atlascopco.com.auAtlas Copco | Marketing | Communications | Media | Media Relations | Public Relations | Advertising | Managing Communications | Marketing | B2B | Digital | Digital Marketing | Social Media | Advertising | Events | Graphic designing @Atlas Copco

Wendy Bathany's Current Company Details
Sole Traders

Sole Traders

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Marketing Communications Manager
Sydney, NSW, AU
Employees:
151
Wendy Bathany Work Experience Details
  • Sole Traders
    Marketing Communications Manager
    Sole Traders
    Sydney, Nsw, Au
  • Atlas Copco
    Regional Corporate Communications Manager (Australia, New Zealand And South East Asia)
    Atlas Copco Aug 2015 - Feb 2020
    Australia
  • Atlas Copco
    Communications Manager And Product Manager
    Atlas Copco Aug 2013 - Jul 2015
    Australia, New Zealand And Pacific Islands
    • Responsible for creating brand and marketing communication programs including digital media, sponsorships, events, advertising, signage, catalogues, sales tools and incentives. • Developing and implementing a coordinated communication strategy for all official communications - both internal and external.•Drive marketing initiatives in conjunction with success measurement.•Online presence strategy; including both sales and analytics.•CRM management; including reporting and… Show more • Responsible for creating brand and marketing communication programs including digital media, sponsorships, events, advertising, signage, catalogues, sales tools and incentives. • Developing and implementing a coordinated communication strategy for all official communications - both internal and external.•Drive marketing initiatives in conjunction with success measurement.•Online presence strategy; including both sales and analytics.•CRM management; including reporting and staff training.•Copy writing for external and internal communications in advertisements, e-newsletters, templates etc.•Website management (uploads and altering content).•Create artwork, intricate use of Adobe programs•Managing events•Develop short- and long-term plans and budgets for the marketing/communications/public relations program and its activities, monitor progress, assure adherence andevaluate performance.•Management projects Show less
  • Lincoln Electric
    Marketing Communications Manager
    Lincoln Electric Jan 2011 - Jul 2013
    Australia, New Zealand And Pacific Islands
    · Responsible for creating brand and marketing communication programs including digital media, sponsorships, events, advertising, signage, catalogues, sales tools and incentives.· Consistently delivering innovative marketing materials on schedule and to budget.· Producing local creative for campaigns, and responsible for all media planning and purchasing.· Responsible for the co-ordination, production, implementation and tracking of robust direct marketing programs.· Managing… Show more · Responsible for creating brand and marketing communication programs including digital media, sponsorships, events, advertising, signage, catalogues, sales tools and incentives.· Consistently delivering innovative marketing materials on schedule and to budget.· Producing local creative for campaigns, and responsible for all media planning and purchasing.· Responsible for the co-ordination, production, implementation and tracking of robust direct marketing programs.· Managing and developing the brand, ensuring all communications are compliant with the appropriate guidelines.· Managing research activities to drive smarter planning and reporting for strategic marketing campaigns to improve market share.· International collaboration with the US, European, ASIA marketing teams.· Product launches; create and execute marketing campaigns to increase brand awareness of new products released into the market.· Develop and maintain strong working relationships with the Australian and New Zealand sales representative, the sales and marketing team, customer service, dealer contacts and vendors.· Plan and oversee the execution of marketing plans and activities including media, trade, promotions, and collateral material. Show less
  • No Name Athens
    Marketing And Brand Manager
    No Name Athens 2008 - 2011
    Middle East
    • Responsible for all marketing and communication activity.• Analysing competition and ensuring the brand is keeping up with market and international trends• Maximizing sales by following up sales forecast & turnover.• Create and execute brand strategies, marketing plans, advertising, and marketing campaigns to increase brand awareness of both the existing product portfolio and new products.• Establishing, managing and reporting on sales, profit and stock forecasts.•… Show more • Responsible for all marketing and communication activity.• Analysing competition and ensuring the brand is keeping up with market and international trends• Maximizing sales by following up sales forecast & turnover.• Create and execute brand strategies, marketing plans, advertising, and marketing campaigns to increase brand awareness of both the existing product portfolio and new products.• Establishing, managing and reporting on sales, profit and stock forecasts.• Creating product launch packages.• Implementing, managing and monitoring budgets.• Analysing market, consumer, and competitive information to launch new products, manage pricing & sales and update price on existing items.• Communicating with suppliers, traveling, ordering, and attending conferences and events to review new products and to uncover new marketing initiatives.• Manage and train staff to ensure that products, merchandising, promotional plans, sales strategies, and shop procedures are well understood and implemented. Show less
  • David Jones
    Sales Manager
    David Jones 2007 - 2008
    Sydney, Australia
    Created a well-balanced, diverse, focused team, ensuring staff are meeting the budget and maximising sales through motivation, leadership, training, and the establishment of sales processes as the foundation for business success.• Developed a loyal customer base and increased sales volume through personal attention to customer needs.• Supervised sales and marketing activities, managed staff, and oversaw daily operations.• Manage and supervise an 8 million dollar department (Ladies… Show more Created a well-balanced, diverse, focused team, ensuring staff are meeting the budget and maximising sales through motivation, leadership, training, and the establishment of sales processes as the foundation for business success.• Developed a loyal customer base and increased sales volume through personal attention to customer needs.• Supervised sales and marketing activities, managed staff, and oversaw daily operations.• Manage and supervise an 8 million dollar department (Ladies wear).• Dealing with customer complaints and providing ensuring customer satisfaction.• Rosters/ ensuring staff are paid correctly (pay global).• Establishing, implementing, managing and reporting on consumer sales, profit and stock forecasts.• Implementing, managing and monitoring budgets.• Implementing an assortment of planning processes with buyers.• Raising ASR for basic stock whilst liaising with the buying office.• Managing CSO's and ensuring stock is delivered.• Ensure visual merchandising adheres to store policy and procedures.• Analysing reports (KPI, Exception report, Top 20 departments and brands).• Driving Sales and Store Cards (David Jones American Express Cards). Show less
  • Ah Beard
    Marketing Support Manager & Sales Reports Manager
    Ah Beard 2004 - 2007
    Sydney, Australia
    • Research: Coordinate medical research project, create and coordinate a company survey.• Develop system support for deriving main sales metrics from existing customer relationship management system.• Prepare and maintain entire quarterly commission reports in synchronization with accounting team.• Develop standard presentations and sales support materials.• Coordinate with the marketing team to develop collateral, outbound marketing efforts and website updates.• Identified… Show more • Research: Coordinate medical research project, create and coordinate a company survey.• Develop system support for deriving main sales metrics from existing customer relationship management system.• Prepare and maintain entire quarterly commission reports in synchronization with accounting team.• Develop standard presentations and sales support materials.• Coordinate with the marketing team to develop collateral, outbound marketing efforts and website updates.• Identified current market segments and assessed the current market's demographic data.• Collaborated with project teams to drive overall sales objectives. Show less

Wendy Bathany Skills

Strategic Communications Internal And External Communications Marketing Strategy Direct Marketing Crm Management Corporate Communications Marketing Marketing Event Planning Advertising Training And Development B2b Marketing Digital Marketing Marketing Communications Negotiation Budgets Market Planning Leadership Selling Pricing Product Launch Forecasting Sales Management New Business Development Sales Business Strategy Key Account Management B2b Strategy Event Management Public Relations Product Management Digital Media

Wendy Bathany Education Details

Frequently Asked Questions about Wendy Bathany

What company does Wendy Bathany work for?

Wendy Bathany works for Sole Traders

What is Wendy Bathany's role at the current company?

Wendy Bathany's current role is Marketing Communications Manager.

What schools did Wendy Bathany attend?

Wendy Bathany attended University Of Western Sydney, University Of Western Sydney.

What are some of Wendy Bathany's interests?

Wendy Bathany has interest in Children, Economic Empowerment, Civil Rights And Social Action, Environment, Education, Poverty Alleviation, Science And Technology, Disaster And Humanitarian Relief, Human Rights, Health.

What skills is Wendy Bathany known for?

Wendy Bathany has skills like Strategic Communications, Internal And External Communications, Marketing Strategy, Direct Marketing, Crm, Management, Corporate Communications, Marketing, Marketing Event Planning, Advertising, Training And Development, B2b Marketing.

Who are Wendy Bathany's colleagues?

Wendy Bathany's colleagues are Jeff Smith, Lynne Strange, Emile Peters, Christopher Vandervelde, Camille Poiret, Claudio Barquett, John Heavin.

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