What’s taking up space in your unicorn client's brain? 🦄Competition is FIERCE in the struggle to gain—and maintain—the attention and trust of your target audience.To succeed, your content needs to address the business problems your customer is thinking about while waiting in line at Starbucks or after dropping their kid off at school. Whatever *that thing* is, it’s the key to engaging them.🎯 Your prospects will engage with the company or service that GETS THEM 🎯As a writer and editor for over 20 years and a former Customer Success Manager, I understand what to research and what questions to ask in order to view the world through your customer’s eyes and understand their perspective and voice. ➡️ Knowledge + Empathy = Content that converts ⬅️I help B2B, SaaS, and technology companies, professional services firms, and individuals through:🔸 Content Writing – Blogs, Case Studies, E-books, Web Content🔸 LinkedIn Consulting – Profile Development, Optimization, & Ghostwriting🔸 Editing – Copyediting, Line Editing, & Structural Editing🔸 AI Content Analysis & ImprovementListening. Asking questions. Researching. Asking more questions. That’s how I create and/or improve the content you need.In 2017, after 10+ years as a freelance writer, editor, and indexer, I took a detour into the world of Customer Success. I was working as an independent contractor for a Sales Training and Technology company, writing and editing content for sales. I moved into the role of Customer Success Manager and eventually became Manager of Customer Success. During those five years, I also managed a team of writers and the content writing, editing, and quality assurance processes for that component of the business. I learned volumes about Customer Success, Relationship Management, SaaS, and Sales Training - all of which inform the work I do today, creating and improving content.I loved my time in customer success and relationship management, but writing, editing, and consulting with companies and individuals around their content needs and professional presence is what I do best and enjoy most. And that’s how Editorial Strategists came about - to provide organizations and individuals with the content they need to amplify their brands and attract their target audience.In my free time, you can find me exploring the beautiful Southcoast of Massachusetts with my husband, advocating for senior dogs, or watching Ted Lasso (again).Feel free to reach out with any questions, and connect with me here on LinkedIn!wendy@editorialstrategists.com