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Disruptive ideas start with the power of relationships–consumer relationships that shape lasting brands and relationships that energize the teams that create them. As a Creative Director, my approach to ideas and mentorship are the same: lead with curiosity, empathy, and innovation, supported by fierce determination and high standards.I lead art and copy to tell new stories and spark movements through compelling conceptual 360 campaigns and unexpected full funnel executions. I seek a deep understanding of the opportunities and challenges of each unique client from global brands to startups in retail, hospitality, tourism, tech, healthcare, SaaS, CPG, B2B and more.I meet clients where they are, then elevate the game. Whether we're squeezing lemons together or sharing lemonade, there's always room to challenge norms, create opportunities, and innovate. Then, deliver it all in polished, motivating presentations that excite, unite, and offer actionable next steps. It’s a joy to rise to the occasion of a challenge and lead brands to achieve more than they thought possible.I supercharge agencies with my empathetic yet motivating leadership style. In previous roles, my legacy includes elevating creative skill sets through recruitment and education, as well as improving interdepartmental relationships and processes. I'm also experienced in scoping work, allocating resources, finding efficiencies, and delivering on time and on budget. In general, I'm deeply invested in the health of the hive.If you need to check some other boxes, here's the dirt. I lead video and photoshoots, direct animators, editors, and developers, collaborate with media strategists and other disciplines – and I mentor my team to do the same. I can also take direction and implement feedback. We're all students here. I'm proficient in both traditional and digital media. I supervise copy because I can write some copy. Finally, I'm a skilled graphic designer, with projects including brand identity, websites, social suites, print publications, and more. Plus, it makes the ads look good. 💅🏼 (nail polish emoji)
Wendy Bouis Creative
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Creative DirectorWendy Bouis Creative Aug 2018 - PresentAustin, Texas, United StatesI create and lead conceptual advertising and design for brand agencies, marketing companies, and in-house creative departments. Sometimes I fit seamlessly into processes and cultures, and other times, I build them.I guide fledgling agencies, win awards for established ones, learn (and love) industry verticals I never thought I’d encounter, and I’m closer than ever to the victories and challenges of clients and audiences.I dust off educational institutions, humanize healthcare groups, decode complex tech, mobilize citizens, woo tourists, remix familiar flavors, and sell things that aren’t things because they're feelings and ideas and revolutions.(TRG, Slingshot, PlotTwist, Launch, Animaré, Dell Blue, SunPower, BaylorScott&White Health, Ochsner Health, Dell, SunPower, TetraPak, VisitDallas, EpicCentral, Raising Cane’s)
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Creative DirectorThe Integer Group Apr 2016 - Aug 2018Dallas, TxI led a team of art directors and writers to create conceptual brand campaigns that seamlessly integrated retail promotions, driving traffic both in-store and online. We identified opportunities within strict brand guidelines and encouraged the client to craft an emotional appeal in their first insight-driven, audience-first ads, while also exploring new media and executions. The goal was to deliver strategic, visually appealing work that not only converted customers but also fostered long-term brand affinity. Internally, I boosted creative talent and morale by enhancing project opportunities, providing inspiration, offering educational support, and giving individualized attention.(FedEx–Office, Express, Ground, On-Site and Delivery Manager) -
Creative DirectorAnsira (Previously Sq1) Feb 2014 - Apr 2016I led a team of creatives and cross-functional collaborators to raise the bar on performance optimization by infusing strategic, conceptual creativity, enhancing storytelling, and applying more sophisticated design principles. Additionally, I enhanced agency capabilities by introducing brand advertising and multi-channel executions, building upon the original portfolio of web design and digital campaign optimization. Finally, I increased creative productivity and morale through cross-functional programs and activities.(Michaels, On The Border, PetMate, Shell, Think Energy)
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Senior Art DirectorJohnson & Sekin Mar 2013 - Feb 2014Dallas, TxAs a strategic and imaginative creative, I generated innovative ideas and designs that earned recognition for the agency. I contributed to the growth of the awards portfolio and elevated emerging brands with polished, on-budget campaigns.(Del Frisco’s, Caliber Collision, Raising Cane’s) -
Art DirectorThe Richards Group Apr 2006 - Mar 2013I brought transformative thinking to both new and legacy brands. An eager study, I formed an early foundation for skills in tv, print and digital production. From the outset, I believed in the concept of 360-degree campaigns truly encompassing 360 degrees, and I championed the fusion of traditional and digital integrated campaigns.(H-E-B, Motel 6, The Home Depot)
Wendy Bouis Skills
Wendy Bouis Education Details
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Art Direction
Frequently Asked Questions about Wendy Bouis
What company does Wendy Bouis work for?
Wendy Bouis works for Wendy Bouis Creative
What is Wendy Bouis's role at the current company?
Wendy Bouis's current role is Creative Director.
What is Wendy Bouis's email address?
Wendy Bouis's email address is we****@****uis.com
What is Wendy Bouis's direct phone number?
Wendy Bouis's direct phone number is (503) 227*****
What schools did Wendy Bouis attend?
Wendy Bouis attended Texas A&m University-Commerce.
What skills is Wendy Bouis known for?
Wendy Bouis has skills like Creative Strategy, Art Direction, Creative Direction, Graphic Design, Campaign Concepting, Brand Development, Advertising, Team Leadership, Typography, Integrated Marketing, Outdoor Advertising, Art.
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