Wendy Boyer Email and Phone Number

Owner & operator of dba, Dancing Heart PhotographyOur mission is to delight our clients and their families with classic & artistic, heirloom-quality images, product-rich collections filled with great value and attentive, personal service where clients are treated like friends.• Wedding and Portrait photography• Serving North Carolina Triangle Area • Destination wedding locations welcomed• Commercial photography assignments also… Show more Owner & operator of dba, Dancing Heart PhotographyOur mission is to delight our clients and their families with classic & artistic, heirloom-quality images, product-rich collections filled with great value and attentive, personal service where clients are treated like friends.• Wedding and Portrait photography• Serving North Carolina Triangle Area • Destination wedding locations welcomed• Commercial photography assignments also acceptedhttp://dancingheartphotography.com Show less

(Associate Brand Manager | 2003 - 2005)(Assistant Brand Manager | 2001 - 2003)Managed National Merchandising Program, leading the strategic and creative development of brand-enhancing, motivating promotional materials and consumer programs that contributed to record setting sales and operating profit. Developed annual merchandising calendar for seven national promotions, setting promotion themes, communication priorities and modeling performance expectations to determined featured… Show more (Associate Brand Manager | 2003 - 2005)(Assistant Brand Manager | 2001 - 2003)Managed National Merchandising Program, leading the strategic and creative development of brand-enhancing, motivating promotional materials and consumer programs that contributed to record setting sales and operating profit. Developed annual merchandising calendar for seven national promotions, setting promotion themes, communication priorities and modeling performance expectations to determined featured items to achieve brand and financial goals. Headed executive level team meetings, presenting recommendations and gaining alignment of promotion plans. Directed cross-function team in execution of promotion plans, ensuring all departments were informed and aligned throughout stages of promotional process. Developed multi-department proofing system to ensure flawless execution of merchandising materials. Analyzed promotion performance and communicated results to organization. Managed creative agency, articulating brand vision and strategic priorities to guide creative development. Coordinated and supervised all product and creative photo shoots. Managed Website including promotion and core menu updates, annual online consumer sweepstakes, monthly news features and on-going site maintenance. Initiated a complete website redesign; prepared RFP, organized agency presentations, selected agency partner and conducted brand immersion program for new agency. Managed Email Newsletter program including development of communication calendar and email newsletter creative. Initiated revamp of program, introducing a new referral program that drove explosive growth of the subscriber database. Managed both Merchandising Program and Online budgets. In addition, owned entire Marketing Department Budget and was responsible for monthly reconciliation, forecasting and reporting to finance and executive teams.2005 Darden Restaurants Brilliance Award Winner. Show less

Managed Atlanta Divisional Marketing Plans including a market area of 140+ restaurants. Planned and executed local marketing initiatives including radio, print, sponsorships, direct mail and outdoor advertising. Performed market visits and developed tactical marketing plans for opportunity markets. Attended Director of Operations meetings to present national and field marketing plans.Developed and implemented turn-key, customizable local marketing “shelf” programs; aided restaurant… Show more Managed Atlanta Divisional Marketing Plans including a market area of 140+ restaurants. Planned and executed local marketing initiatives including radio, print, sponsorships, direct mail and outdoor advertising. Performed market visits and developed tactical marketing plans for opportunity markets. Attended Director of Operations meetings to present national and field marketing plans.Developed and implemented turn-key, customizable local marketing “shelf” programs; aided restaurant teams in coordination of neighborhood marketing and public relation events. Assisted in developing of training kit for DJ Endorsement radio buys; conducted DJ training sessions. Show less

Managed Neighborhood Marketing program, serving as marketing specialist/liaison to restaurant managers nationwide and supported their efforts by providing marketing tools and collateral. Conducted comprehensive neighborhood marketing training for over 25 market areas. Developed budget tracking and reporting system to assist managers with their restaurant-level marketing funds.Managed Outdoor Media program, partnering with advertising agency in media selection, creative… Show more Managed Neighborhood Marketing program, serving as marketing specialist/liaison to restaurant managers nationwide and supported their efforts by providing marketing tools and collateral. Conducted comprehensive neighborhood marketing training for over 25 market areas. Developed budget tracking and reporting system to assist managers with their restaurant-level marketing funds.Managed Outdoor Media program, partnering with advertising agency in media selection, creative development and management of program budget. Created electronic restaurant information database, improving department efficiency by replacing manual processes with automated, electronic systems. Show less

Managed local marketing programs for 25+ franchised Denny's Restaurants, collaborating with operations team in development of restaurant specific marketing plans.Purchased local media (print, outdoor, radio) and developed collateral materials to support marketing plans. Coordinated and supervised restaurant openings, specials events and charity functions. Attended local franchisee meetings and communicated with corporate FMM on marketing initiatives.