• Led the development of screwtop wine bar from inception to a thriving business, overseeing wine purchasing, marketing efforts, event management, and team leadership.• Traveled internationally for wine procurement, curated a diverse wine list, and managed a successful wine club with over 1000 members.• Implemented digital marketing strategies, trained teams in social media content creation, and organized engaging wine events for business clients and local customers.

• Managed wholesale wine distribution and sales to retail shops and restaurant clients.• Hosted engaging Wine Tastings & Events for Wine Business & Restaurants to drive sales.• Developed wine tasting notes, designed sell sheets, and maintained strong brand relationships.• Achieved a 15% increase in sales revenue through effective client communication and product knowledge.

• Directed a diverse team of experts to manage two websites within the AOL network, collaborating with top advertising partners for enhanced content and user experience.• Utilized scrum methodology to lead the team in achieving project milestones and delivering high-quality results.• Spearheaded innovative strategies to optimize keyword-driven advertorial content and apps, resulting in increased user engagement and revenue growth.

• Led a team of web developers, and designers in the creation of online publications for non-profit organizations such as AARP, Lupus Foundation, Washington Metro Airport & Transit Authority, CDW and more.• Collaborated with editors and creative team to create relatable online advertorial content.• Setup SEO & Google Adwords, Facebook ads for our clients.• Execute revenue generating interactive media solutions for new and existing clients while exemplifying only the highest level of customer service. Actively participate with marketing, business development, and executive strategy team to win new business, and promote the company’s best in class suite of services.

Assisted customers with wine selectionsPoured Wine TastingsMerchandised WineCreated Informative Wine SignsAssist with wine education eventsCreate wine gift baskets

Define strategy for and develop, execute, and manage comprehensive plans encompassing integrated web initiatives designed to facilitate both internal and external communications. Communicate with customers, management, internal departments, and vendors to coordinate overall online marketing effort in accordance with corporate goals. Plan and carry out both external and internal web site analyses. Play integral role in business development activities. Lead and direct forward-thinking web team.

Web Development & User Interface Design for College BookstoresE CommerceSoftware AG

Signage & MerchandisingCompetitive ShoppingWeekly Ad Sets