Wendy Chang Email & Phone Number

Kuala Lumpur, My

Menara Maxis

• Lead a team to design and execute go-to-market strategies, including trade and consumer demand generation, awareness activities, sales and marketing messaging with responsibility for launch readiness, and program to drive acquisition and revenue performance.• Key lead for cross functional direction, aligning between consumer marketing and sales team in campaigns, product, program launches and BTL communication.• Spearhead development, design and execution of comprehensive and effective in-store messaging to promote campaigns/product propositions and institute merchandising dominance in the market. • Grow channel performance and behavior change through trade incentives design and trade programs implementations.• Responsible for division annual A&P budget and spending strategies.• Provide cross functional leadership, aligning Head of Region and Regional Channel Marketing on market attack strategies, merchandizing, trade activation and events concepts and design to maximize synergies, consistency and costs efficiencies.

Malaysia

Manage sales and marketing communications functions for prepaid products with a team of 6. Lead in direct sales and consumer marketing communications management, campaigns launches, trade collaterals and trade events.

Malaysia

Developed sales and marketing events and merchandising for Postpaid, Devices, Prepaid & Broadband campaign’s launches. Generate incremental gross sales through aggressive and effective sales activities and merchandising.

Malaysia

1. Managed annual budget for POS logistic and maintenance at nationwide level. 2. Managed third party vendor contracts (pricing and structures), roles and responsibilities to ensure they delivers the requirements and KPI. 3. Managed quarterly business case for POS installation, dismantling and maintenance meeting business strategy and objectives.