Senior Brand Manager, Afrin & Coricidin
CurrentE2E commerical lead for OTC brands in cough, cold & nasal categories, driving base business and innovation pipeline.
Mar 2024 - Present
AeroLeads people directory · profile
Wendy Chen Email & Phone Number
Senior Brand Manager at Bayer Consumer Health
at
Bayer
1 work email found
@viacom.com
LinkedIn matched
✓ Verified July 2026
4 data sources
Profile completeness 100%
Current company
Role
Senior Brand Manager at Bayer Consumer Health
Location
New York, United States
Who is Wendy Chen? Overview
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Quick answer
Wendy Chen is listed as Senior Brand Manager at Bayer Consumer Health at Bayer, based in New York, United States. AeroLeads shows a work email signal at viacom.com and a matched LinkedIn profile for Wendy Chen.
Wendy Chen previously worked as Senior Brand Manager, Afrin & Coricidin at Bayer and Senior Brand Manager at Sunrun. Wendy Chen holds Master Of Business Administration - Mba, Management from The Wharton School.
Company email context
Email format at Bayer
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{first}.{last}@viacom.com
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Profile bio
About Wendy Chen
I'm a strategic general manager and digital-first brand marketer who can bridge vision and execution, delivering growth despite complexity and ambiguity. I have a proven track record of leading cross-functional teams, managing end-to-end commercial businesses, and launching innovative products and campaigns for leading brands in consumer health (CPG), renewable energy, and media and entertainment. I'm a people-leader and culture-builder.
Listed skills include Nonprofits, Research, Statistics, Economics, and 13 others.
Current workplace
Wendy Chen's current company
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11 roles
Wendy Chen work experience
A career timeline built from the work history available for this profile.
Senior Brand Manager
Led a team to deliver customer-first communications, brand experiences, and innovative product launches for the #1 home solar company. Built a people-first culture & developed talent.
Nov 2022 - Mar 2024
Brand Manager, Neutrogena® & Aveeno® Sun
E2E commercial business (P&L) and strategy lead for #1 brand in sun care; Media & communications (full funnel campaigns & activations); People leader
Feb 2022 - Nov 2022
Associate Brand Manager, Ogx® & Maui Moisture
Integrated digital-first 360 media & communications (programmatic, paid social, print, OOH, shopper/e-commerce, video, partnerships/CSR, influencer/earned), Business planning, Integrated Agency/creative ecosystem management, and Equity campaign launch of “Love is in the Hair.”
Jul 2021 - Feb 2022
Associate Brand Manager, Neutrogena® Face Innovation
- Launched 4 skincare innovation projects to turn around critical $100M+ business, partnering with R&D, project management, design, consumer insights, regulatory, packaging, claims, and legal. - Led projects from product development to commercialization on accelerated timelines and supported go-to-market strategies. Retinol Pro+ became the top product platform for the brand and consumers, exceeding sales targets and securing priority marketing spend.- Developed future skin health pipeline by exploring new technologies through ideation, concept building, and iterative consumer testing with R&D and research.- Managed creative agency to develop assets for launch, partnering with R&D to translate science and clinical data into consumer-facing visualizations.- Built Neutrogena’s global business by collaborating with regional teams to launch innovation projects in high-growth markets.Leadership: ABM Forum, Wharton Recruiting, and Summer Associate Leadership Team.
Jul 2020 - Jul 2021
Associate Brand Manager, Aveeno® & Lubriderm® Body Care
- Led business planning, analytics, and forecasting for $400M+ portfolio to exceed growth targets (+10% vs. prior year) and deliver on P&L, partnering with supply chain, customer strategy, retail teams, and finance - Built creative strategy for and executed consumer promotions and trade activations while managing ~$5M+ budget- Launched category-expanding innovation with retailer toolkit to drive robust support in-store and online across channels- Owned digital strategy for website and eCommerce, including creative development for core platforms and new productsLeadership: ABM Bootcamp Training Lead and ABM Forum
Sep 2019 - Jul 2020
Mba Summer Associate, Listerine® Global Innovation, Oral Care
MBA Summer Project: LISTERINE® Kids Growth Strategy and BAND-AID® new product concept testing
Jun 2018 - Aug 2018
Manager, Strategy & Business Development
- Defined overall strategy and created valuation models for innovative content licensing deals with Hulu, Netflix, Amazon, and other digital partners, representing $400M+ in total revenue - Led execution of two new deals worth $2M+ in total revenue: identified client priorities, defined deal structure and contractual terms, drove consensus among senior leadership at Viacom’s TV network brands, and finalized deal with sales, legal, finance, and operations teams - Spearheaded new business development research on 50+ disruptive companies in virtual reality, online streaming, direct-to-consumer, and mobile to shape Viacom’s future strategic direction- Identified new distribution opportunities in five international markets for Viacom’s global business expansion, analyzing economic, regulatory, competitive, and consumer trends
Apr 2015 - Jul 2017
Analyst, Strategy & Business Development
Jul 2013 - Apr 2015
Research Assistant, Mtv Strategic Insights & Research
MTV Consumer Research (qualitative and quantitative insights)
Oct 2012 - Jul 2013
Summer Intern
Jun 2011 - Jul 2011
2 education records
Wendy Chen education
Master Of Business Administration - Mba, Management
The Wharton School
Ba, East Asian Studies
Harvard University
FAQ
Frequently asked questions about Wendy Chen
Quick answers generated from the profile data available on this page.
What company does Wendy Chen work for?
Wendy Chen works for Bayer.
What is Wendy Chen's role at Bayer?
Wendy Chen is listed as Senior Brand Manager at Bayer Consumer Health at Bayer.
What is Wendy Chen's email address?
AeroLeads has found 1 work email signal at @viacom.com for Wendy Chen at Bayer.
Where is Wendy Chen based?
Wendy Chen is based in New York, United States while working with Bayer.
What companies has Wendy Chen worked for?
Wendy Chen has worked for Bayer, Sunrun, Johnson & Johnson, Viacom, and Children'S Defense Fund.
How can I contact Wendy Chen?
You can use AeroLeads to view verified contact signals for Wendy Chen at Bayer, including work email, phone, and LinkedIn data when available.
What schools did Wendy Chen attend?
Wendy Chen holds Master Of Business Administration - Mba, Management from The Wharton School.
What skills is Wendy Chen known for?
Wendy Chen is listed with skills including Nonprofits, Research, Statistics, Economics, Data Analysis, Marketing Strategy, Social Media Metrics, and Qualitative Research.
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