E2E commerical lead for OTC brands in cough, cold & nasal categories, driving base business and innovation pipeline.

Led a team to deliver customer-first communications, brand experiences, and innovative product launches for the #1 home solar company. Built a people-first culture & developed talent.

E2E commercial business (P&L) and strategy lead for #1 brand in sun care; Media & communications (full funnel campaigns & activations); People leader

Integrated digital-first 360 media & communications (programmatic, paid social, print, OOH, shopper/e-commerce, video, partnerships/CSR, influencer/earned), Business planning, Integrated Agency/creative ecosystem management, and Equity campaign launch of “Love is in the Hair.”

- Launched 4 skincare innovation projects to turn around critical $100M+ business, partnering with R&D, project management, design, consumer insights, regulatory, packaging, claims, and legal. - Led projects from product development to commercialization on accelerated timelines and supported go-to-market strategies. Retinol Pro+ became the top product platform for the brand and consumers, exceeding sales targets and securing priority marketing spend.- Developed future skin health pipeline by exploring new technologies through ideation, concept building, and iterative consumer testing with R&D and research.- Managed creative agency to develop assets for launch, partnering with R&D to translate science and clinical data into consumer-facing visualizations.- Built Neutrogena’s global business by collaborating with regional teams to launch innovation projects in high-growth markets.Leadership: ABM Forum, Wharton Recruiting, and Summer Associate Leadership Team.

- Led business planning, analytics, and forecasting for $400M+ portfolio to exceed growth targets (+10% vs. prior year) and deliver on P&L, partnering with supply chain, customer strategy, retail teams, and finance - Built creative strategy for and executed consumer promotions and trade activations while managing ~$5M+ budget- Launched category-expanding innovation with retailer toolkit to drive robust support in-store and online across channels- Owned digital strategy for website and eCommerce, including creative development for core platforms and new productsLeadership: ABM Bootcamp Training Lead and ABM Forum

MBA Summer Project: LISTERINE® Kids Growth Strategy and BAND-AID® new product concept testing

- Defined overall strategy and created valuation models for innovative content licensing deals with Hulu, Netflix, Amazon, and other digital partners, representing $400M+ in total revenue - Led execution of two new deals worth $2M+ in total revenue: identified client priorities, defined deal structure and contractual terms, drove consensus among senior leadership at Viacom’s TV network brands, and finalized deal with sales, legal, finance, and operations teams - Spearheaded new business development research on 50+ disruptive companies in virtual reality, online streaming, direct-to-consumer, and mobile to shape Viacom’s future strategic direction- Identified new distribution opportunities in five international markets for Viacom’s global business expansion, analyzing economic, regulatory, competitive, and consumer trends

MTV Consumer Research (qualitative and quantitative insights)