I lead our membership, marketing and customer engagement teams. Excited to have adopted and implemented a full Hubspot automation to optimize our communications across the veterinary profession. HubSpot is not just a plug and play for our team. We're adapting our data gathering and analysis skills to work smarter for our sponsors, our members and our prospects by better understanding behaviors that can lead to growth.Our team also worked side-by-side with an amazing creative partner to reimagine our website to better serve the broader community of individuals, organizations and consumers who have a stake in pet care health. We're currently in the process of a complete digital transformation of our content designed to provide accurate, timely, practical information for all seeking knowledge on our Standards for Excellence. My current role involves a keen appreciation for data, understanding the technology needed to ensure optimal delivery of our content, audience segmentation, territory development and lead generation, and legal implications and guidelines for international expansion. This is a really challenging and exciting opportunity to be an active contributor to better pet care health for our most vulnerable family members: the silent and strong companions who enrich our lives with their presence.

As Covid 19 transformed the way we live and play, we've all had to pivot to simply accomplish the ordinary. My job morphed from following tried formulas to creating and transforming new ways of sustaining our council with my teams. In the past year we've spearheaded new ways to communicate with our volunteers and the communities we serve. We have had to be more strategic with our resources to meet the goals of the organization. We've run our most successful Fall program to date despite the challenges of the pandemic, we're starting up a new "experience in a box" program, and are working closely with our volunteers to make this year's cookie season a fun learning experience for the girls and volunteers, while bringing real value to our Community Partners. Working with volunteers and girls, we've had to revamp the way we reward participation. In our non-profit, it's all about carrots, not sticks. My change in title reflects a focus on strategizing to improve the customer experience with our most iconic programs (Cookies and Fall) and our Retail Services while diversifying our revenue streams.

The "new" Gannett was officially launched July 2015 as a media solutions company. Hired in 2014 as a Group Director and promoted in 2015 to manage the analysts across all the local properties company-wide, when the company (the largest Media Solutions company in the US $2.8B ) was spun into two separate entities.We provided strategic research, consumer and B2B insights to all the local media properties (print & digital) and fed intelligence back throughout the organization (including editorial & marketing support.) We combined primary research, secondary research, GIS, segmentation and behavioral data analysis to help guide our clients to the best solutions (media/direct mail/etc.) to grow their businesses. I am proud of the way my team worked together to cover the myriad ($200 million+/annually) of requests that came through us. We worked as one mind under tight deadlines.* Inherited a disparate group of analysts scattered across the country and built a responsive team of knowledge workers and system to provide media, market, and client research for local media properties serving 1,500+ sales reps. What was once 20+ analysts with 4 managers who didn't interact across properties became a team of 13 using one system to process requests & share answers through a Knowledge Base. * Developed methodologies and training for client file analysis from data cleansing to measuring ROI by clients using sophisticated segmentation and GIS solutions* Initiated the adoption of economic data for Publishers & Sales Management to use for planning purposes* Driving a new interpretation of digital data (comScore & Adobe Analytics) as to go beyond simple YOY comparisons, to encourage behavioral change.*Identification new methodologies and tools designed to maximize the resources the company's current resources & revenue streamGannett reorganized the Strategic Team & eliminated my position with several others as part of ongoing restructuring.

Responsible for managing the development, execution and analysis of highly complex market research in support of audience and revenue development in both consumer and business-to-business focus areas. Leading the East Group team of analysts -- covering 25 markets from New Hampshire to Florida. The opportunity to have a front row seat at a time of great change and innovation in the news industry is incredibly exciting and I'm thrilled to be a part of it.

***Polaris Library Systems was acquired by Innovative Interfaces -- it was announced 4/1/14. I was force adjusted along with several others as our positions were redundant after the merger. Recruited to handle all marketing and research related responsibilities for this $20mm software company for the year prior to the investors and owners selling the company to their largest competitor. Managed a small team (PR, Graphics, Contracts) and concentrated on refreshing the brand, bringing the company modern intelligence by building the infrastructure for a robust marketing database and website with prospect funnel capabilities. Modernized customer touchpoints (newsletter, sales kits, social media, collateral) on a shoestring budget.

Consulting on marketing and research assignments (software, data, survey needs) -- See Catenate Consulting below

Catenate was my boutique consulting practice which I ran full time until I co-founded Earthsense. A nationwide consortium of target marketing specialists, offering management consulting services and online demographic analysis tools. Catenate was created out of an adverse wave of industry consolidation in the market research industry, with the mission to concatenate technical expertise with proven vendors and novel methodologies, to fulfill the need for custom modeling, data and systems. Led business development, cultivating relationships with innovative marketers including H-P, Experian, Borders Booksellers, Clear Channel Communications, and Turner Broadcasting. Developed industry-leading analytical methodologies and tools, including “Catosphere,” an online source for demographic and business intelligence data for small/medium businesses (www.catosphere.com). Earned industry-wide recognition as authority on target marketing resources, including software, data and vendors for: syndicated market research, media research, database marketing, segmentation systems, geo-demographic databases, business location data, mailing lists, and address hygiene. A value-added reseller for top target marketing vendors, linking together disparate sources in order to optimize marketing efforts.

In late June of 2012 -- all but a skeleton crew were laid off from Big 3 as the company needed to reconfigure itself. I was released along with several others on the management team.-----------------------------------------------------------------------------------------------------------------Big 3 Packaging specializes in providing patented, portion-controlled, water-soluble packaging solutions for industrial and consumer applications.In my role in Senior Management as Marketing Director I focused on: 1. Rebranding and renaming the new company, creating the tagline, logo, look and feel with a small team of contractors2. Laying out the and writing content for the website -- designed initially as a company calling card, not an e-commerce site.3. Creating a new look and feel for all marketing materials including packaging, labels, brochures4. Preparation for trade shows5. Direct mail6. Social Media and traditional media placement7. Industry association liason8. Lead generation...as well as anything and everything else needed by a start up!. While I had a home office in the Syracuse suburbs, and made extensive use of online collaboration tools, I traveled frequently to the plant in Philadelphia.

Earthsense was a company specializing in green marketing and eco-consumer research. We applied best practice research and target marketing tools to helping our clients make informed decisions about product messaging and marketing. We surveyed 60,000+ US adults annually and collect a variety of data points around global warming, conservation, ecofriendly (green) purchases (over 70 product categories), media, demographics, politics and much more. Data-driven decisions are our passion. This research instrument offered groundbreaking, detailed insight that showed that everyone can be "green" -- you need to understand the intersection between motivation and behavior.Earthsense was an innovative, technology-driven company, way ahead of its time. Unfortunately, we were forced to close the business Sept 2010 due to a rogue "investment banker" who was revealed to be an internationally known criminal. Good clients were left without groundbreaking research and our team of intrepid entrepreneurial spirits were left with mounds of debt and shattered dreams. The whole story is crazy. The judge ruled against him and he is somewhere in hiding.

Traffic & Weather on the 8's at WCBS-AM as well as various tri-state stations around NYC. (P/T, nights & weekends)