Wendy Combs Email & Phone Number

Portland, Oregon Area

United States

New York, Ny

The College Board is a mission-driven, non-profit organization that connects students to college success and opportunity. The organization is widely known for its SAT® and AP® exams and preparation coursework.• Brought in to guide and collaborate with four others to manage cross-functional brand marketing efforts designed to grow the College Board’s presence and recognition. Excelled in gaining buy-in from senior leaders and key stakeholders throughout the organization.• Quickly became known for strengths in research, planning, data analysis, copy writing, creative direction and resource management.• Improved program efficacy and cut costs by identifying waste and redundancy in the organization’s brand-level media efforts.• Increased annual diversity conference registrations by re-evaluating the “way we’ve always done it” and proposing a new marketing plan that, ultimately, reached a more-relevant audience, fostered more participant engagement and shifted the event’s core messaging.

New York, Ny

UT Austin is a top-tier state research university and the flagship institution of The University of Texas System, with enrollment of over 52,000.• Recruited to serve as UT Austin’s first out-of-state representative, with a goal of raising the school’s reputation, increasing applications for enrollment, and fostering development relationships with alumni.• Analyzed institutional and student data to create strategic, audience-specific marketing plans, bringing a solid blend of effective business practices, marketing knowledge and creative energy to the role.• Achieved a 71% increase in Northeast region admission applications over a three-year period, and realized a nearly 250% increase in admitted students.• Singlehandedly built a highly successful remote office, supported a strong network of donors and influenced the donation of several million dollars to UT Austin.

New York, Ny

Merrill Lynch is a leading financial management and advisory company, providing financial advice and investment banking services.• Invited by a former supervisor at G2 to join Merrill Lynch’s Strategic Marketing and Brand Management team for the wealth management division. Developed objectives, strategies and measurement solutions for internal and external communication initiatives during a volatile economic period.• Researched customer insights in order to manage Merrill Lynch-Bank of America merger communications, resulting in maintaining the Merrill Lynch brand for the wealth management division

Interior Design

Advertising & Businesss