Wendy Custer Email & Phone Number

Saint Paul, Mn, Us

Golden Valley, Mn

Assists, supports and collaborates with a team of Loan Officers to drive sales growth through a mix of marketing activities and initiatives. Marketing activities include lead generation, qualification, data entry, database management, marketing research and product design. Campaign management through Social media and email communications. I am also a steward of Bell's Values and I am committed to: - Promoting and sustaining their family atmosphere. - Providing unequaled personal service to each and every customer.- "Paying it forward" by giving back to the communities we serve.

Greater Minneapolis-St. Paul Area

Bloomington, Mn

Founding Publisher of Hulafrog Bloomington - the go to online resource for parents to stay "in the know" about local activities and events for kids and families. The best and the biggest kid-focused event list for the local area. It's also a fantastic targeted advertising vehicle for local businesses to elevate the visibility of their products, services and special opportunities to the local community. Responsibilities included: running and maintaining the website; maintaining and updating event calendar of local community family-friendly events; managing advertiser relations and ads (graphic ads and ad copy, analytics to assess marketing success and opportunities for improvement); producing weekly newsletters for subscribers and website visitors; promoting the website via social media channels and local events; managing website social media; growing website subscriber volume and Facebook followers and bringing warm advertising leads to central sales team.

Greater Minneapolis-St. Paul Area

KEY CLIENT REPRESENTATIVE• Collaborated with client and gathered information to clarify message points to craft on point creative briefs.• Led cross-functional teams in the design, development and execution of marketing campaigns - print and digital - for Starwood Preferred Guest Pro member program. • Managed marketing initiatives that included database marketing, application development, website, email, digital, paid media and print marketing tactics.• Development creative briefs and managed agency implementation timelines.____________________________________________________________________________CLIENT ENDORSEMENTS"Thanks again for all your hard work on these campaigns, I know the timelines were half the typical allotted time and there were (still are!) lots of moving parts." Associate Director, Global Loyalty Marketing at Starwood Hotels & Resorts

Greater Minneapolis-St. Paul Area

Contracted to build a new loyalty program for American Family Insurance to strengthen their relationships with existing and prospective customers. LOYALTY PROGRAM IMPLEMENTATION• Brought the program to life with a multi-touch communication plan focused on driving enrollments and program engagement. • Collaborated with the client, consulting and creative to clearly craft the program's tone, value proposition and benefit to the potential member. • Constructed website experience by delivering engaging content and thoughtful recommendations on functionality.TRAINING DEVELOPMENT• Clarified program by creating clear and effective sales training materials and tools. _______________________________________________________________________________CLIENT ENDORSEMENTS"Thank you, Wendy. You saved my life!" Loyalty Program Administrator at American Family Insurance"The training meeting went great. Their training team used our deck almost exactly as we gave it to them, which is a testament to the quality of that deliverable. Thanks for your hard work on it!" Partner/Vice President, Consulting Services"Thank you for the effort and dedication this week to support our delivery of these landing pages. I appreciate the long nights and commitment to delivering the project on time. It was an important effort for our client. You helped make it a little easier for them by delivering on schedule." VP Account Supervisor

Greater Minneapolis-St. Paul Area

CONSUMER RELATIONSHIP MANAGEMENT (CRM) AND STRATEGY• Assisted Account Director and Analytics with developing CRM plan including a targeting strategy, segment forecast, offer and testing strategy. • Partnered with Analytics to leverage customer behavior data and identify insights maximize campaign performance. IMPLEMENTATION AND CROSS-TEAM COMMUNICATION• Focused on the creative development and implementation of direct mail and email communications that aligned to the customer journey.• Provided clear direction, guidance and support to Creative, Project Management and Analytics teams to ensure accurate project results.• Accountable for quality control across client communications.BUILT STRONG RELATIONSHIPS• Ensured proposals, creative briefs, reports and were accurate. • Researched and asked relevant questions to become an expert on their product lines.CLIENTS: LensCrafters, Target Optical and Amtrack Guest Rewards

Greater Minneapolis-St. Paul Area

Retained as an Account Executive, acted as a client services representative and project manager to ensure successful completion of client deliverables. DEPLOYED EMAIL CAMPAIGNS• Managed email marketing campaigns from start to finish; including setup, creation, data integration, quality review, testing and deployment.• Authored creative briefs that accurately reflected the campaign objectives and client interests.• Elevated email communications by including dynamic content, increasing relevancy and engagement.BUILT STRONG RELATIONSHIPS• Maintained regular project status reports for review with client and internal team. • Acted as a key liaison between the client, creative team, and other agency team members.• Followed defined agency process to ensure all work deliverable are of highest quality, delivered on time and within budget.CLIENTS: United MileagePlus, DuPoint Pioneer

Greater Minneapolis-St. Paul Area

EMAIL COMMUNICATION STRATEGY• Revamped email strategy and process by working on a team to bring email capabilities in-house resulting in a 500% increase in email revenue since 2009.• Managed the strategy, testing plan and content for email communications to 3.5 million loyalty members in the Americas and Asia Pacific.• Continually increased year-over-year email marketing revenue, reaching $30 million in 2011.• Collaborated with brand teams to integrate loyalty messaging within non-member communications, generating over 70,000 enrollments each year.• Identified new communication opportunities to further educate loyalty program benefits to non-member and member audiences. LOYALTY REBRAND & RELAUNCH • Instrumental in the re-branding of goldpoints plus loyalty program which included collateral deployment, member communications and other ancillary projects.• Created a microsite that visually communicated the value proposition of the new loyalty program.COLLATERAL MANAGEMENT• Managed 70 pieces of collateral, as well as worldwide collateral logistics with multiple fulfillment houses and web based ordering system.

Greater Minneapolis-St. Paul Area

INTEGRATED MARKETING INITIATIVES• Executed more than 20+ complex projects, from project brief to post analysis, for goldpoints plus and Look To Book loyalty programs to increase Carlson Hotels' revenue. • Collaborated cross-functionally with creative agency, brand teams, data services and member call center to contribute to the overall promotion plan with email communications, print materials, online advertising, Web development and hotel support materials.• Overhauled Look To Book's Web site with new functionality and content, saving the company $300,000 annually.• Developed global online media plans and established tracking for each initiative to accurately measure results.• Provided innovative and valuable solutions to issues that arose during project execution.

Greater Minneapolis-St. Paul Area

Improve brand awareness and increase revenue for five major hotel brands through constant messaging and imagery through digital marketing.EXECUTED DIGITAL MARKETING PROGRAMS• Developed and managed global online media plans including buying and placement to ensure maximum revenue on investment.• Partnered with internal and external resources to develop the proper brand imagery as well as manage the media buying process.• Researched market to determine what marketing and media elements will increase awareness, hotel stays and profits.• Monitored effectiveness of each specific digital marketing effort to determine success and recommended optimization tactics as needed.• Implemented Web page development and registration pages to provide customers with an end-to-end experience.STRATEGIC ALLIANCE WITH THIRD PARTY BOOKING SITES• Generated over 39MM impressions and $3M in incremental revenue through an innovative strategic co-op online advertising budget with third-party booking sites.

Greater Minneapolis-St. Paul Area

STRENGTHENED BRAND IDENTITY• Led the development of the ADS tool (a Web-based design services tool) that empowered 600+ hotels to create brand complaint and professional marketing collateral.• Maintained a Web-based brand image library (BIL) that housed 7,000 brand assets.• Integrated both systems to leverage image assets within marketing collateral.GRAPHIC DESIGN & EXECUTION• Designed 350+ flexible ad templates, allowing hotels to customize advertisements, sales collateral and guest collateral for their individual property or target audience.• Designed and facilitated a pilot program to test ADS and BIL functionality with specific hotels before full roll out.TRAINING & DEVELOPMENT• Developed webinar and marketing collateral to effectively communicate functionality of the ADS and BIL tools with hotel franchisees.• Presented the functionality and benefits of both tools to sales management and hotel franchisees during the regional meetings.

Greater Minneapolis-St. Paul Area

DEVELOPED MARKETING DEPARTMENT & STRATEGIES • Directed all brand management efforts include Web site development, advertising, product launches, press releases, sponsored industry and trade show events.• Designed service vehicle wraps to effectively advertise company’s products and services while on job sites.• Led brainstorming and ideation sessions with sales team and Vice President to build brand message to use in marketing communications.INSIDE SALES REPRESENTATIVE • Represented H&B Specialized Products at industry events and trade shows.• Worked with Sales Representatives to provide equipment needs assessments, quotations and product catalogs• Identified and generated leads for new business through the use of sales marketing tools.• Called on lost or dormant accounts to generate business.ESTIMATING COORDINATOR• Assisted Estimators and Project Managers with administrative project bidding responsibilities.• Compiled all bid documents based on individual project requirements, prepared bid packages and handled post bid duties. • Represented H&B Specialized Products at Pre-Bid meetings.

Bachelor Of Science (Bs), Marketing, Business Administration

Activities and Societies: Member of the MSU Club Women's Hockey Team, Director of Promotions of the Marketing Club • Acquired new members.

Associate Of Science (As), Graphic Design, Visual Communications

Activities and Societies: • Awarded the "Best Portfolio" among my peers during the portfolio show