Wendy Garay Email & Phone Number

Greater Orlando

Oversee all aspects of marketing for IAAPA Expo and all other IAAPA North America events including IAAPA Meetups, Presents, webinars and webcasts. Collaborate with team members on marketing strategies for membership growth, increased awareness, and engagement with member benefits, products, and servicesCreate and execute social media and digital marketing strategy for IAAPA North AmericaDevelop and cultivate a lead generation program and prospecting database for all membership, event and product and service marketing effortsWork with various internal business partners and third-party vendors to develop and manage all marketing campaignsProvide oversight, direction, and training to team members on IAAPA brand strategy and integrityBuild and manage event marketing budgetsMonitor, review, and measure performance marketing activity and resultsIdentify and explore new marketing vehicles and approachesManage event websites and social media platformsCoordinate marketing/advertising trade agreements

Lead and manage the clients Executive Team in developing objectives, policies, strategic business and operational plans along with successful marketing strategiesDevelop and implement revenue-generating strategies Ensure that each client’s financial goals and objectives are met or exceeded while ensuring full compliance on all policies and proceduresDevelop high trust relationships with all clients to be able to strategically lead and manage their day-to-day businessOversee a team of contractors including graphics designers, social media specialists, event managers and financial consults Develop best practices to deliver exceptional customer service to all clients

Orlando, Florida Area

Lead and manage the association’s leadership in developing objectives, policies, strategic, business and operational plans and activities for each associationMaintain the association’s financial accounts and develop the annual budget for each association with oversight of the Budget and Finance Committee, Treasurer and the Executive Committee/Board of DirectorsDevelop marketing strategies, plans and budgets to achieve each association’s goals and oversee the performance of vendors and independent contractorsOversee the necessary development and maintenance of the CRM system and any other technology platforms each association utilizes including social media accountsEnsure each associations bylaws, policies and procedures are compliant with legal requirements Manage all aspects and logistics of the association’s Annual Conferences and other meetings throughout the yearManage member relations, increase member engagement, collect dues and other income and pay authorized expenses

Orlando, Florida Area

Serve as the primary, day-to-day marketing contact for an assigned group of internal and external clients. This includes interfacing with client regularly to determine needs and develop creative solutions Conceptualize, develop and oversee the execution of marketing strategies across a variety of communication channels for each client including but not limited to marketing strategy, campaign development, collateral & message development, public relations, event marketing & web/interactive solutions Collaborate with various internal NAVC executives to facilitate projects through a workflow processManage client-marketing budgets & ensure all marketing efforts adhere to client and/or NAVC brand guidelines

Conceptualize, develop, and execute both digital and traditional marketing campaigns to promote Orlando Health products and services and drive revenue. Responsible for end-to-end campaign management including planning and design, selecting target criteria, list management, campaign monitoring, analysis and optimization. Contributes to campaign-related Customer Relationship Management (CRM) database initiatives such as data appends, implementing lifecycle strategies, marketing automations and leveraging dynamic messaging to optimize campaign responsiveness.Ensure CRM marketing best practices and regularly surface business insights.Create and craft marketing content and translate existing documents and materials to be utilized for various elements of marketing campaigns. Lead the creative development team of copywriters and designers to create banners, promotional landing pages, and A/B multivariate tests. Evaluate plans and programs to determine if the goals / objectives were met including ROI.Identify and targets best prospects and customers for the assigned service lines, and produces incremental sales and revenue from current or inactive customers.

Orlando, Florida Area

Develop and implement Discovery Cove’s annual email and direct mail marketing campaigns to qualified audiences to increase attendance & awareness Execute Discovery Cove's promotional offers that support overall revenue goal Work closely with the corporate partnership team to help further develop existing relationships and seek new partner opportunities Monitor future Discovery Cove reservation trends and presenting strategic answers to maximize sales Assist and coordinate brand shoots, budgets, and the marketing efforts of new products/attractions (i.e. Freshwater Oasis 2012)Provide support to Marketing Manager on various projects including budgets, marketing planning, routing creative materials, Brand & Public Relations shoots within the park, & drafting/analyzing trend reportsProject Manager:2011 & 2013 SeaWorld’s Christmas Celebration (November – December)Manage all elements of the Christmas Marketing campaign including Sales, Brand, Promotions, Pass, in – park, Publicity & Digital marketingManage a budget of over $200,000 & all campaign timelines of varying lengths

Orlando, Florida Area

Develop overall marketing strategy of park revenue initiatives from pre-arrival to in-park revenueDevelop overall marketing strategy for messaging at the front gate ticket areas, kiosks, video screens for both SeaWorld and AquaticaWork in tandem with key revenue areas (Culinary, Operations, Merchandise, etc) to provide marketing support via SeaWorld and Aquatica consumer websites, ecommerce & email marketingProject Manager:2012 Jack Hanna Weekend (March)Manage all elements of the Jack Hanna Weekend campaign including Sales, Brand, Promotions, Pass, in – park, Publicity & Digital marketingCoordinate with SeaWorld PR, Entertainment & Jack Hanna’s PR Team for overall timing of the weekend

Orlando, Florida Area

Creatively designed new equity dining programs and promotional materials for SeaWorld. Liaison between the Marketing & Culinary Departments to accurately promote, sell & increase revenue for all SeaWorld’s Equity Dining ProgramsSet up, maintain, and simplify the SeaWorld Culinary dining website, set up and directed photo shoots to promote Culinary programsLeadership Development Program (Spring 2010) - Selected by management to be part of this program to help develop my skills as a future leader. Learning various different skills from Performance Management to Managing Generations