Wendy Diep Email & Phone Number

Washington, Dc, Us

- Program Manager for Defense Health Agency TRICARE Marketing and Education Support Services Contract

- Provided communications support to the Defense Health Agency, Research and Development Directorate, under the U.S. Department of Defense.- Developed a suite of communications materials including training videos, fact sheets, and presentations, to facilitate learning and stakeholder engagement. - Consulted on a variety of communications strategies to support health care dissemination initiatives.

- Managed a team of direct reports including marketing specialists, technical writers, event planners, website designers, and subject matter experts to produce client-focused and metrics-driven results.- Oversaw the development of client deliverables including, marketing materials, website redesign proposals, policy documents, and life-cycle event coordination.- Rebranded the program by integrating a unified look and feel to the website, exhibits, events, newsletters, and marketing materials. - Managed the development and marketing of over 25 in-person education forums, exhibits, virtual webinars, and executive committee meetings.- Supervised the planning, execution, and completion of two website redesign efforts.- Introduced broadcast email and event planning technology to generate branded, metrics-driven outreach.

- Developed a comprehensive marketing plan that utilized a wide range of tactics tailored to specific user segments to achieve the program’s target goals. The plan examined market definition, segmentation, stakeholder analysis, execution, and measurement.- Analyzed customer service call center data in conjunction with web analytics and broadcast email data to inform marketing decisions. - Created promotional campaigns, marketing materials, and presentations for exhibits, focus group discussions, policy forums, and user meetings.- Facilitated national focus group discussions with multiple stakeholders including client staff, end-users, and subject matter experts.- Advised the client’s senior management on creating a division-wide training curriculum to establish baseline competencies for new client staff.

- Managed public relations campaign including approval of press releases, exhibitor outreach efforts, and contributed to the overall public relations strategy. - Developed broadcast email campaign resulting in approximately 120 emails to targeted audiences during a yearly trade show cycle timeframe. - Supervised list vendors/brokers and mail houses to execute direct mail campaigns with an average of - 120 list acquisitions and 1 million impressions. - Analyzed post show data to include statistical evaluation of direct mail/list performance, e-marketing tactics, and assess the overall effectiveness of marketing campaigns.

- Supervised over 100 active direct mail, conference, and email campaigns occurring simultaneously. - Managed printing, mail shop, and list vendors to help ensure the accurate and timely execution of direct mail promotions. - Conducted planning meetings with marketing managers, publishers, and support staff with the goal of organizing future conferences and marketing efforts.

- Developed an effective marketing plan involving a limited budget of $80,000. - Coordinated industry trade shows by implementing the design and selection of booths, selection of product literature, freight handling of items to be displayed, and registration activities. - Negotiated advertising rates with ad traffic managers of national publications.

Mba, Marketing

Bachelor Of Science, Marketing