Global lead overseeing all Marketing Operations and Digital activities including campaign execution, performance reporting, MarTech strategy, website, paid media, social, SEO for the Services business unit of Mastercard.

Leads Marketing Operations for Mastercard Data & Services. Drives Operational Excellence across the D&S Marketing org. Leads a team that executes marketing campaigns while enforcing Salesforce hygiene and linkage to understand the influence of marketing on pipeline and revenue. Provides reporting on marketing campaign results and the ROI of marketing investments. Evaluating best in class programs and B2B marketing trends to optimize and improve the D&S operation.

Drove global sales conversion and growth by leading the development and execution of global sales training and revenue acceleration strategic projects across the full suite of Mastercard Data and Services solutions (Platform Solutions, Loyalty & Engagement, Data Analytics & Insights, and Advisors Consulting).

As part of the Global Issuer Loyalty team at Mastercard, I helped shape loyalty solution development and content development to create and communicate compelling market relevant offerings for Mastercard Issuing Banks globally - driving new cardholder acquisition and ensuring long term cardholder relationships. In this role I was a key contributor to revenue creation for the Loyalty Solutions business by supporting the product teams as well as equipping the front line sales teams with market led consultative sales documentation and value proposition content.

As part of the Customer Advocacy & Marketing Enablement team, I led a team focused on the timely identification and remediation of compliance obligations related to AmEx marketing activities while assessing recurring themes to identify improvement initiatives to enhance customer experience* Served as a champion for Operational Excellence in the flawless execution of AmEx Consumer Card Marketing initiatives in coordination with Marketing Capabilities, Product Management, Operational Risk, Compliance, and Technology teams to both reduce and prevent the number of annual compliance mandated customer restitutions caused by Marketing activities, as well as ensure that any customer issues found were validated and addressed within bank and regulatory mandated timelines* Defined, built, and managed a process to issue convenience checks for AmEx compliance mandated restitutions, overseeing over 300 mailings of varying volume and complexity while managing multiple vendors in order to support over 10 AmEx Business Units. In 2013, executed an RFP to identify and onboard an additional vendor to address the increase in remediation volume, shortened remediation timelines and increased servicing needs

Responsible for the planning, strategic direction and sales growth of La Prairie’s online presence in the US for both retailer websites and laprairie.com, successfully driving sales and increasing overall brand awareness and customer engagement. Selected accomplishments include:* Delivered a 35% increase in La Prairie B2C sales by developing and executing a comprehensive digital marketing strategy including online promotions and Affiliate Marketing, Search Marketing (SEM & SEO), Web Content and Merchandising, and Social Media Integration* Managed the launch and product expansion of La Prairie on luxury retailer sites including bloomingdales.com and saks.com resulting in increased year over year sales for both retailers* Planned and negotiated La Prairie’s online exposure and retailer driven communications increasing both the brand’s online retail sales and product rankings across all of its US retail partner websites* Developed and directed the training of La Prairie’s North American Sales field, Training, and Marketing teams on retailer POS systems used by in-store selling associates to drive replenishment frequency and new product sales* Forecasted in-store sales growth opportunities by aggregating and analyzing US customer demographics and purchase patterns within La Prairie’s retail distribution channels

Assisted the Travel Retail Marketing team with Spring 2006 presentations for various Estée Lauder brands including MAC, Bobbi Brown, La Mer, Jo Malone and Origins; Responsibilities included product identification, cost of goods, sales forecasting, review of marketing copy and visual collateral, and related marketing analysis

Various consulting engagements focused primarily on clients within the Financial Services industry including retail banking, investment banking, insurance, mortgage, and credit card companies.Areas of expertise and engagements over this time included Project and Program Management, Management of Cross Functional Teams, Strategic Planning and Roadmaps, Process Design and Re-engineering, Loyalty and Rewards Programs, Client Relationship Management, Payments and Credit Cards.