Have you ever wondered, “Is my product feature set optimized to delight my customers and maximize my revenues?” Or, “When users find my application difficult to use, how do I pinpoint the issues and revise the design?” Or, “How do I design a new enterprise solution or mobile app that is intuitive and profitable?” Or, “How should my product grow and change to remain relevant to users?” My business helps you answer these questions.DESIGN STRATEGISTI work with companies to understand the business & customer needs, which allows us to align goals & create superior experiences. We define the ideal product and service requirements, and create a realistic plan to achieve success. PRODUCT DESIGNERLeveraging user research, I create designs that align the scope, taxonomy, and structure with the needs of the customer and business. I work closely with development to ensure that the designs are delightful and pragmatic. And I define and create scalable design systems to create an intuitive, consistent experience across your ecosystem.QUALITATIVE USER RESEARCHERI delve into the why behind the thoughts, feelings, motivations, and experiences of users. My toolbox includes focus groups, contextual inquiries, field studies, interviews, surveys, card sorting, and competitive analyses. I synthesize the data to uncover needs and define product requirements. And I bring color commentary to quantitative results.USABILITY TEST PRACTITIONERI work with teams to review the users, their needs, and the areas of the product that need validation. From there I construct and moderate a pinpointed task script. Finally my analysis showcases what works well, discloses where the product needs improvement, and illustrates how to improve the design.SPECIALITIESUX/Product Design & Prototyping, Information Architecture, Design Systems, User Research, Design Thinking, Story Telling, UX Management, Teaching & Mentoring, Technical & Content Writing, Enterprise Systems, CMS & Ecosystem Design, Artificial Intelligence, and Cyber Security.