Spokesman Digital was launched by The Spokesman-Review’s marketing division to empower businesses with cutting-edge online marketing strategies. As a leader in the development and growth of this full-service digital marketing agency, I oversee multiple facets of operations, ensuring we deliver comprehensive solutions that drive business success.I am responsible for conducting in-depth digital market research to inform and refine marketing strategies. Additionally, I manage business operations and growth initiatives, overseeing the development of the agency’s product portfolio while building and maintaining strong vendor relationships to ensure high-quality services and innovative marketing solutions.In my role, I lead the sales and support teams, focusing on training and development to optimize performance and enhance customer satisfaction. I also facilitate cross-functional collaboration between The Spokesman-Review’s advertising and editorial divisions, ensuring alignment of content strategies for maximum impact. Furthermore, I oversee digital ad placement across all online brands, ensuring seamless integration and performance optimization.My passion lies in helping businesses in the Inland Northwest leverage the full potential of digital marketing to thrive in today’s competitive landscape.

The Spokesman-Review has been the largest news and information provider in the Inland Northwest for 138 years. In addition to our long standing and trusted print distribution, we now offer a variety of digital services to help businesses reach and establish their own reputation within their community.

• Led cross functional teams to identify, create and expand 6 new eLearning product models in the custom digital market. • Successfully executed corporate strategies and initiatives designed to solidify presence in the digital market and streamline digital development.• Managed cross functional production teams to scope, develop, implement and support all higher education customized digital products for assigned sales territories.• Analyzed internal platforms, workflows and processes for efficiencies and provided training and documentation to all stakeholders.

• Managed development and growth of Custom Digital team for Eastern U.S. region.• Provided feasibility analysis and profit/loss documentation for all digital projects.• Collaborated with higher education and internal executive stakeholders to design and close key account business.• Created needs analysis and requirements documentation to develop and implement new product models, eLearning delivery platforms and project management systems.

• Recruited and developed project management roles within digital team to support growth across all sales teams.• Provided marketing documentation and strategies to sales partners to encourage growth in the eLearning market.• Provided advanced organization and project management skills training to all digital sales teams.• Established sales guidelines and production workflows for new eLearning product models.

• Created and maintained technical process documentation for all product models and development platforms.• Collaborated with sales and production leaders to establish customized product models in the digital market.• Facilitated development and implementation of course content for all supported eLearning platforms.

• Created user interface design and development of online resources and eLearning platforms.• Provided technical specification documentation for product development and workflow management platforms.