Wendy Epner Roe Email & Phone Number

Bend, Or, Us

Bend, Or, Us

Sisters, Or, Us

I'm delighted to join the Kelly Rae Roberts team as CMO and Operations. As a known artist, educator, influencer, and possibilitarian, Kelly Rae's work isn't just about pretty pictures, it's about connection, about finding solace and joy in the midst of life's journey. With every brushstroke, she pours her heart into creating pieces that resonate with the depth of human emotions. Her work has been licensed and sold in tens of thousands of stores, featured in book illustrations, and a source of inspirations for a community of artists, hosting retreats around the world and online classes. Whether you are navigating rough waters or dancing in the sunshine, her art is there to accompany you, to remind you of your strength and resilience. From heartfelt messages to whimsical characters, each piece tells a story—a story of courage, of healing, of embracing the messy beauty of being human.

Austin, Texas, Us

As Director of Strategy & Accounts, I managed my direct accounts and team hiring as well as other account managers as team leader. We work with early stage SaaS startups acting as their CMO building foundational demand generation marketing initiatives such as: audience research, competitive analysis, brand positioning and guidelines, website builds and optimizations, paid landing pages and search/social campaigns, creative content (copy, design, videos) and lead funnel optimization (Salesforce/Hubspot). In this role, I guided the accounts team with their on-going projects, scope renewals and any client challenges - working with all specialists teams to ensure success.- Guided the AM team with 11 B2B clients (some 2-sided marketplaces) spanning from: eCommerce, Beauty, Call Center Software, Compliance Automation Software and managed 4 direct clients from: Freight Management, Wedding Concierge, Solar Technology and Fractional Jet Ownership- Interviewed, hired and successfully onboarded an additional account manager; interviewed and hired two summer interns.- Created new team processes, procedural templates and workflow efficiencies

Austin, Texas, Us

Within 2 weeks as a Sr. Account Manager, I was leading and up-to-speed my clients and their inbound and demand generation goals. - Created and deployed a creative ABM campaign, SEO strategy and detailed conversion flowchart for a client in the content curation and licensing space.- 1400% ROAS for a direct mail campaign for a on-demand senior care company that included A/B tested landing pages per market and full-funnel remarketing.- Over 1Mil in pipeline opportunities with over 6,000% ROAS over two account based marketing campaigns with digital support including LinkedIn campaigns, Google Ads and top-funnel initiatives. Led a successful scope renewal and multiple scope expansions."Wendy moves at rapid speed. She is a problem solver and has ideas for our clients to help solve those problems. She approaches each day with a positive attitude, which is reflected in how she motivates and leads her clients and the team around her." - Nicole, Chief of Staff

Bend, Or, Us

Inaugural director of account strategy for top agency clients ($500k annual revenue) using data-driven analysis, persona targeting, KPIs, and competitor gaps to drive growth, tribe, and client revenue- Led the gather, analyze and present process to identify underutilized channels and maximized customer journeys for existing clients & sales- Driver of client annual/quarterly strategy and reporting; regular client presentations- Developed UI/UX, YouTube, Paid Search, UGC and local site audit products

Bend, Or, Us

Managed a team 3 specialists for paid search, social media and content (SEO, Paid, Web)- Provided individual mentoring, constructive criticism, and addressed difficult issues. Participated in performance reviews and feedback for management team meetings- Created strategy for ongoing A/B testing in paid search and social ads (text, smart, shopping, display, YouTube, FB, IG, LI, Pinterest) which resulted in ad spend growing +30% - Oversaw content team research for co-collaboration within SEO, paid, and social channels

Bend, Or, Us

Responsible for client strategy, timeline, budget and deliverables via multi-channel, multi-funnel approach; led B2B & B2C eCommerce and lead generation clients to achieve revenue & marketing goals- Led a national collection launch for a cosmetics company in a large-scale collaboration with Disney- Directed large tourism website rebuild with 6K+ pages with UI/UX testing, mobile-first design and innovative 'love list' plug-in; traffic up +16%- Initiated a UGC overhaul for a national candle making supply company to maximize site & product reviews, visual shopping, community highlights & loyalty program leading to 25% YoY growth in repeat customersManaged and led evergreen and promotion paid ads strategy for the largest national automotive lift manufacturer (6 brands), with 1.2M annual budget leading to 1400% CPA YoY growth

A sister company to our photography, I started a photo booth event rental company and created the brand and marketed it both online and within the wedding vendor community. I hired and managed a team of 4 running the events and handled client sales, template design and gallery support post-event. Software used and maintained included SendGrid, Twilio, Photobooth Experience, Dropbox. The booth was a boutique experience sold by itself or in combination with Byron Roe Photography.

Destination wedding photography husband/wife team dedicated to capturing the love of sophisticated couples around the world. Destinations include: Singapore, China, S.Korea, Germany, Italy, Switzerland, Mexico, Florida, Seattle, San Francisco, New York City, LA and all throughout Oregon.

Pixelsilk became the first SEO focused CMS (content management system) and I was hired to launch the brand to the SEO community via trade shows and partnerships (SMX, SEL, Bruce Clay, SEMPDX). Trade show marketing materials were developed (booth, logo freebees, brochures, flyers, apparel) and I organized and conducted a large launch party (hundreds of guests). Moreover, the team worked the booth and focused on networking and speaking engagements to launch the product.

Bend, Or, Us

Right hand to the CEO, I worked to gathering sales insights, data, website and SEO audits for potential clients. With my knowledge of web design; we focused on ad agency partnerships. Our work included client presentations, proposal prep and leading team kick-off meetings. Moreover, I developed a local SMB digital marketing education center and organized and lead monthly meetings for local SMBs to learn about best practices and new, emerging digital marketing techniques with members of the team and special guest speakers.

I started my freelance web design business at 21 and come from a family of entrepreneurs. For 6 years, I worked to gather clients, assist small businesses with extending their current marketing online. Some clients needed brand identity, so logo design was often included as well as transferring print material to a website. Working with SMBs, I was able to design (Photoshop & Illustrator), develop (HTML, CSS, Dreamweaver, Flash) and market (SEO) giving them their first experience with taking their business online.

Summer intern for the full service ad agency, RalstonGroup. Worked with the creative director and account managers to help facilitate projects and learn the processes of the agency.

Master Of Science - Ms, Digital Currency And Blockchain Technology

Ba Visual Arts And Multimedia - Journalism And Mass Communication