Wendy Evans Email and Phone Number
I am a dedicated and still-learning marketing and communication professional. A proven global impact in orchestrating dynamic marketing programs, spearheading groundbreaking product launches across diverse industries, employee branding and catalyzing revenue growth. Throughout my extensive 25-year career in marketing communication, I have become a respected leader and coach in the field, particularly within the global industrial manufacturing sector for industries in clean energy, clean transportation, ceramics, glass, metals, energy storage, building and construction, and passive fire protection.My reputation is built on my ability to drive high-priority initiatives through innovative branding, navigate complex global customer-centered projects, and meticulously craft communication plans tailored to industry-specific and persona audiences. My expertise lies in developing compelling value propositions and strategic positioning for products, ensuring alignment with the target audience. I excel in coordinating the creation of marketing ideas and comprehensive full-funnel market planning.With a keen focus on elevating brand visibility, I have a track record of fostering impactful global collaborations and delivering communication strategies that leave a lasting impression. I am not just a marketing professional; I am a strategic visionary dedicated to enhancing brand presence and driving tangible results through effective communication strategies.STRENGTHSVersatile Marketing Skills – Skilled in content development, content management systems (CMS), Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategy and analytics, cross-metric analytical with GA4 and Power BI, and campaign KPI analysis.Expansive Technical Expertise – Proficient in Adobe Creative Cloud software, Movavi, Microsoft Office Suite (Word, Excel, PowerPoint, and Outlook), Umbraco, Drupal, Google Analytics, HubSpot, Sprout Social, ERP system, and PowerBI. Professional Qualities – Equipped with excellent communication and interpersonal skills, analytical and data-driven approach to decision-making, creative thinking, and ability to lead and collaborate with cross-functional teams.
Allied Air
View- Website:
- alliedair.com
- Employees:
- 304
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Marketing ProgramsAllied Air Aug 2024 - Present
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ConsultantSjn Marketing And Communications Jan 2024 - PresentUnited StatesPartnering with businesses to develop marketing, sales and communications strategies that achieve immediate and long-term objectives. Together we develop a sustainable platform that supports independent or continued consulting relationships.We are specialized in industrial manufacturing marketing and communications, working with Manufacturers, Contractors and Fabricators in industries ranging from Clean Energy and Clean Transportation to Petrochemical, Iron and Steel, Consumer Goods and Building and Construction. Our experiences are transformative across other industries and we look forward to supporting your business and teams to create scalable and sustainable marketing inititiaves.
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Director Of Global Marketing Communications, Thermal Products DivisionMorgan Advanced Materials Oct 2019 - Dec 2023I spearhead global and regional go-to-market strategy delivery for products across multiple industries by planning and coordinating internal and external marketing communications, developing and implementing digital marketing transformation roadmaps, and designing Product Data Management business processes across portfolios. Highlights ➸ Implemented campaigns that delivered 50% growth across our digital marketing initiatives. Ensured KPIs were delivered by coaching the Marketing team, developing content, managing product lifecycle and brand across global business units, and collaborating with Executive and regional leadership.➸ Exponentialized revenue growth and expanded market size by disrupting the traditional market with the launch of Superwool XTRA fiber targeted at capturing the Petrochemical & Refinery and Metals market segments.➸ Collaborated, Designed and implemented Product Data Management business processes across portfolios through coordination and alignment with cross-functional teams globally. Initiated and delivered a product information system, established new business processes across 30 manufacturing sites to capture physical and thermal properties for Product Data Sheets, and standardized approaches for enhanced customer engagement.➸ Steered website relaunch by collaborating with a Digital Marketing agency, overseeing the comprehensive development of a new navigation system, and enhancing user experience (UX) for optimal results.➸ Achieved effective lead generation through robust SEO and SEM practices, and aligned marketing assets including website and social media strategy with corporate and GBU business objectives. -
Marketing Communications Manager - AmericasMorgan Advanced Materials Jan 2019 - Oct 2019United StatesI managed corporate marketing and communications functions by overseeing budgets for promotional events, maintaining brand consistency across all platforms, and conducting marketing research to shape brand strategies. Highlights ➸ Orchestrated industry tradeshows and events to increase company brand awareness and lead generation opportunities by managing all project elements on time and within budget.➸ Planned, developed, and executed go-to-market plans and commercial elements of product launches to drive successful introduction to the market. ➸ Collaborated with senior executive and product team to develop B2B and B2C marketing communications programs for vertical channels and coordinated tactical execution of sales support and promotional efforts.
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Marketing Communications ManagerMorgan Advanced Materials Jan 2018 - Jan 2019United StatesI coordinated and implemented marketing communication, sales development, and event management activities to benefit and drive sales goals within regional and global business environments.
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Marketing Communications AnalystMorgan Advanced Materials Jul 1999 - Jan 2018Augusta, Georgia AreaDevelop, manage, collaborate, coordinate and implement Marketing Communication activities that benefit and drive Sales and Market goals for our regional and global business.Thermal Ceramics is a business of Morgan Advanced Materials, which has more than 10,000 employees across 50 countries serving specialist markets in the energy, transport, healthcare, electronics, security and defense, petrochemical and industrial sectors. Morgan Advanced Materials (MGAM) is listed on the London Stock Exchange in the engineering sector.
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Sales And Marketing CoordinatorBell Ranger Outdoor Apparel 1995 - 1999I was recruited into a nationwide privately held company to manage accounts for multi-site customers with over $1M in sales, coordinate activities and sales reports for national sales agents, and report directly to the President.Highlights ➸ Coordinated and executed 3 tradeshow events for national and European markets by collaborating with cross-functional groups on event planning, vendor selection, marketing strategy, and execution. ➸ Augmented sales performance by developing marketing plans for products and executing lead-generating campaigns. ➸ Managed general marketing communication programs by coordinating budgets, implementing marketing technologies within the organization, and ensuring events complied with brand standards.
Wendy Evans Education Details
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Journalism And Mass Communications
Frequently Asked Questions about Wendy Evans
What company does Wendy Evans work for?
Wendy Evans works for Allied Air
What is Wendy Evans's role at the current company?
Wendy Evans's current role is Global Marketing & Communications Leader | Digital & Traditional Marketing | GTM Strategist | Global Brand Strategy | Strategic Planning & Positioning | Event Management.
What schools did Wendy Evans attend?
Wendy Evans attended University Of South Carolina.
Who are Wendy Evans's colleagues?
Wendy Evans's colleagues are Atavia Cummings, Yvette Taylor, Robin Hardin, Antonio Quinteros, Reece Montgomery, Joan Pan, Angaeli Pozsik.
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Wendy Evans
Partner & Accelerator Coach At Next Level Growth | Business Operating System Implementation | Strategy Execution | Organizational Clarity And Alignment | Fractional Coo/2IcPhoenix, Az7hotmail.com, allergan.com, center-first.com, center-first.com, center-first.com, center-first.com, elginsymphony.org1 (847) 8XXXXXXX
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