Wendy Gaskill's Location
Atlanta, Georgia, United States, United States
Wendy Gaskill's Contact Details
Wendy Gaskill work email
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Wendy Gaskill personal email
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About Wendy Gaskill
Strategic Marketing and Product Leader who can get things done. Proven track record in strategic planning, brand creation and awareness, demand creation, cross-channel campaign execution, business analysis, and developing and fostering strong relationships with clients and internal stakeholders within fast-paced environments.Specialties: -Developing strategies for and implementing inbound and outbound B2B marketing approaches to build brand awareness and drive engagement throughout the buyer's and customer’s journey-Translating marketing data into actionable insights to support strategic decisions-Leading multidisciplinary teams to develop digital marketing strategy and campaign execution-Transforming client needs into clear business requirements to ensure solutions deliver on the value proposition-Developing clear, concise communication for all levels within an organization including senior executives-Serving as bridge between technology and business teams to ensure alignment on initiativess
Wendy Gaskill's Current Company Details
Wendy Gaskill Work Experience Details
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Chief Marketing OfficerPort Royal BrandsAtlanta, Ga, Us
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Vice President Product OperationsSharecare Nov 2022 - PresentAtlanta, Ga, UsDeveloped and executed a comprehensive strategy for Sharecare's Product portfolio to drive growth and market position.Worked with Sharecare Executive team and cross-functional teams to translate business objectives to actionable product enhancements and champion needs of our clients, users and the business.Spearheaded the evaluation of qualitative and quantitative product data, implementing strategic improvements that enhanced product performance and delivered valuable insights to clients.Championed operational excellence by identifying inefficiencies and leading the implementation of process improvements, which ensured seamless communication across product and technology teams and optimized organizational costs and benefits.Developed and manage process for gathering client and operational teams feedback and communication strategy for product roadmap to address.Oversaw budget tracking and optimization initiatives, achieving a 15% reduction in operational costs while maintaining optimal resource allocation and benefits.Mentored and motivated teams to achieve productivity and engagement. -
Senior Marketing ManagerAccenture Oct 2020 - Nov 2022Dublin 2, Ie -
Head Of Global MarketingN3 Mar 2018 - Dec 2021Atlanta, Ga, UsIncreased Marketing Revenue Contribution by 37%.Built N3’s global demand generation, content marketing and social capabilities from the ground up, focused on driving measurable demand, generating brand awareness, establishing thought leadership, contributing to revenue growth, and increasing prospect engagement.Defined, developed and implemented N3's Brand identity, strategy and positioning.Develop strategy for and oversee implementation and measurement of Account Based Marketing approaches including identifying appropriate target accounts, evaluating and selecting supporting marketing technology, and developing lead scoring and routing protocols.Develop strategy for and oversee implementation and measurement of inbound and outbound B2B marketing approaches to drive engagement throughout the buyer's and customer’s journey, with a focus on the Cloud and Saas.Developed N3’s overall lead scoring and routing protocols and drove implementation within Marketo and Salesforce.com.Develop N3 event and conference strategy including managing onsite presence, speaking engagements, customer events, and lead generation efforts.Leverage SiriusDecision’s demand creation and marketing operations strategies to ensure ongoing alignment between Marketing and Sales to support revenue generation.Work closely with Business/Sales development team to drive lead qualification process to opportunity development and through to closed revenue.Drive strategy and execution for all corporate communications including C-level announcements, company Town Hall presentations, and company website. -
Senior Director Of MarketingN3 Feb 2016 - Mar 2018Atlanta, Ga, Us
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Marketing DirectorN3 Aug 2014 - Feb 2016Atlanta, Ga, Us
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Senior Account DirectorRazorfish Apr 2014 - Aug 2014New York, Ny, UsServed as digital marketing adviser and main point of contact for AT&T, providing strategic direction and identifying client needs. Developed relationships with client and others within client organization to drive additional revenue and client satisfaction. Led proposal and presentations to direct client and varying levels within client organization to drive/sell vision for initiatives. Directed internal teams to address client needs, define initiative requirements and resourcing. Provided analysis and demonstrative outcomes to client on initiatives. -
Director, Client Marketing OperationsWebmd May 2013 - Apr 2014UsDrove marketing and operational effectiveness and efficiency to accelerate revenue growth-Drove marketing and product strategy by analyzing product and campaign performance and developing reporting-Developed and refined requirements for WebMD interactive product offerings to meet client expectations.-Led business revenue tracking and analysis to inform resource availability, cost and delivery readiness, and ensure contractual program guarantees are met. -
Senior Manager, Client DeliveryWebmd Jun 2008 - Apr 2013UsDrove marketing and operational effectiveness and efficiency to accelerate revenue growth-Drove marketing and product strategy by analyzing product and campaign performance and developing reporting-Developed and refined requirements for WebMD interactive product offerings to meet client expectations.-Led business revenue tracking and analysis to inform resource availability, cost and delivery readiness, and ensure contractual program guarantees are met.
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Senior ProducerWebmd Sep 2004 - Jun 2008UsCoordinated cross-functional team for creative and technical development of sponsorship programs that generated over $30M in revenue.-Collaborated with clients and outside agencies to deliver programs that fulfilled clients’ and internal stakeholders’ objectives, including program planning, requirements development, reviews and approvals, and implementation.-Evaluated cross-product performance metrics and optimized campaigns to ensure client satisfaction with WebMD partnership resulting in nearly $8M in renewals.-Managed third party vendor relationships to ensure program assets were delivered on time and in line with WebMD and client brand standards.-Contributed to growth of client relationships by identifying approximately $5M in new revenue opportunities.
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Senior Manager, Marketing & AlliancesProxicom (Now Icrossing) Oct 2002 - Aug 2004UsOptimized business development practices across teams, resulting in $10M incremental revenue.-Orchestrated strategic marketing plans to support go-to-market strategy and build pipeline. -Developed processes and models to measure revenue and analyze operational performance of sales and alliance efforts.-Managed revenue reports and return on investment analysis to ensure optimal deployment of resources.-Identified key alliance partners necessary to meet company’s strategic direction; negotiated alliance contracts and managed partnerships including Microsoft, HP, webMethods, Interwoven, Vignette, and Documentum.-Developed, implemented, and tracked email marketing campaigns, including reporting and analysis.-Coordinated trade show and conference activities, including negotiations, procurement, and collateral development. -
Senior Alliance Marketing ManagerArthur Andersen Business Consulting Apr 2001 - Aug 2002Aligned and optimized marketing and business development practices, generating over $10M in annual revenue.-Developed strategic business plans, prepared budgets and assisted in growth of alliance portfolios including webMethods, Parametric Technology Corp, SAP, PeopleSoft, Ariba, JD Edwards, Oracle, and Siebel.-Facilitated development of relationships between C level executives and sales organization.-Developed policies and procedures for managing alliances to enable common infrastructure and processes
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Corporate Marketing Manager/Project ManagerSilverpop Feb 2000 - Apr 2001Armonk, New York, Ny, Us- Developed and implemented strategic marketing initiatives.- Managed creative development and production of sales collateral.- Managed team of 6 Flash developers to produce sales and trade show presentations and product templates.- Created and implemented content plans and managed a team of 5 designers to develop and deploy product website.- Managed development, deployment and maintenance of corporate website.- Coordinated trade show activities including research and selection of shows, contract negotiations, space planning, booth staffing, and at-show activities. -
Sr. Account ExecutiveDuffey Communications 1998 - 2000Generated $30K in billings per month through management of client campaigns.-Managed technology, consumer, and corporate accounts including Kinko’s, Holiday Inn, Southern Company, CenturyTel, Trus Joist MacMillan, and GlobalShop.-Managed media relations activities including development of news releases, media advisories, executive biographies, newsletters, and case studies, and pitched news stories to national, local, and trade media.-Led redesign of company website and served as agency webmaster.-Developed and supervised internship program, including hiring, training, and mentoring interns.
Wendy Gaskill Skills
Digital Marketing
Digital Media
Web Analytics
Crm
Product Management
Omniture
Online Advertising
Project Management
Email Marketing
Strategy
Strategic Partnerships
Digital Strategy
Cross Functional Team Leadership
Business Development
Marketing Strategy
Mobile Marketing
Strategic Planning
Integrated Marketing
Social Media Marketing
Salesforce.com
Competitive Analysis
Business Process Improvement
Business Planning
Relationship Management
Content Management
Negotiation
Account Management
Web Project Management
Content Strategy
Public Relations
Leadership
Cloud Computing
Cloud Applications
Marketing Automation
Wordpress
Marketo
Marketing
Management
Digital Transformation
Mql
Outbound Marketing
Wendy Gaskill Education Details
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University Of ArkansasJournalism
Frequently Asked Questions about Wendy Gaskill
What company does Wendy Gaskill work for?
Wendy Gaskill works for Port Royal Brands
What is Wendy Gaskill's role at the current company?
Wendy Gaskill's current role is Chief Marketing Officer.
What is Wendy Gaskill's email address?
Wendy Gaskill's email address is we****@****uth.net
What is Wendy Gaskill's direct phone number?
Wendy Gaskill's direct phone number is +177022*****
What schools did Wendy Gaskill attend?
Wendy Gaskill attended University Of Arkansas.
What are some of Wendy Gaskill's interests?
Wendy Gaskill has interest in Children, Health.
What skills is Wendy Gaskill known for?
Wendy Gaskill has skills like Digital Marketing, Digital Media, Web Analytics, Crm, Product Management, Omniture, Online Advertising, Project Management, Email Marketing, Strategy, Strategic Partnerships, Digital Strategy.
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