Wendy Gaskill Email & Phone Number

Atlanta, Ga, Us

Atlanta, Ga, Us

Developed and executed a comprehensive strategy for Sharecare's Product portfolio to drive growth and market position.Worked with Sharecare Executive team and cross-functional teams to translate business objectives to actionable product enhancements and champion needs of our clients, users and the business.Spearheaded the evaluation of qualitative and quantitative product data, implementing strategic improvements that enhanced product performance and delivered valuable insights to clients.Championed operational excellence by identifying inefficiencies and leading the implementation of process improvements, which ensured seamless communication across product and technology teams and optimized organizational costs and benefits.Developed and manage process for gathering client and operational teams feedback and communication strategy for product roadmap to address.Oversaw budget tracking and optimization initiatives, achieving a 15% reduction in operational costs while maintaining optimal resource allocation and benefits.Mentored and motivated teams to achieve productivity and engagement.

Dublin 2, Ie

Atlanta, Ga, Us

Increased Marketing Revenue Contribution by 37%.Built N3’s global demand generation, content marketing and social capabilities from the ground up, focused on driving measurable demand, generating brand awareness, establishing thought leadership, contributing to revenue growth, and increasing prospect engagement.Defined, developed and implemented N3's Brand identity, strategy and positioning.Develop strategy for and oversee implementation and measurement of Account Based Marketing approaches including identifying appropriate target accounts, evaluating and selecting supporting marketing technology, and developing lead scoring and routing protocols.Develop strategy for and oversee implementation and measurement of inbound and outbound B2B marketing approaches to drive engagement throughout the buyer's and customer’s journey, with a focus on the Cloud and Saas.Developed N3’s overall lead scoring and routing protocols and drove implementation within Marketo and Salesforce.com.Develop N3 event and conference strategy including managing onsite presence, speaking engagements, customer events, and lead generation efforts.Leverage SiriusDecision’s demand creation and marketing operations strategies to ensure ongoing alignment between Marketing and Sales to support revenue generation.Work closely with Business/Sales development team to drive lead qualification process to opportunity development and through to closed revenue.Drive strategy and execution for all corporate communications including C-level announcements, company Town Hall presentations, and company website.

Atlanta, Ga, Us

Atlanta, Ga, Us

New York, Ny, Us

Served as digital marketing adviser and main point of contact for AT&T, providing strategic direction and identifying client needs. Developed relationships with client and others within client organization to drive additional revenue and client satisfaction. Led proposal and presentations to direct client and varying levels within client organization to drive/sell vision for initiatives. Directed internal teams to address client needs, define initiative requirements and resourcing. Provided analysis and demonstrative outcomes to client on initiatives.

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Drove marketing and operational effectiveness and efficiency to accelerate revenue growth-Drove marketing and product strategy by analyzing product and campaign performance and developing reporting-Developed and refined requirements for WebMD interactive product offerings to meet client expectations.-Led business revenue tracking and analysis to inform resource availability, cost and delivery readiness, and ensure contractual program guarantees are met.

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Drove marketing and operational effectiveness and efficiency to accelerate revenue growth-Drove marketing and product strategy by analyzing product and campaign performance and developing reporting-Developed and refined requirements for WebMD interactive product offerings to meet client expectations.-Led business revenue tracking and analysis to inform resource availability, cost and delivery readiness, and ensure contractual program guarantees are met.

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Coordinated cross-functional team for creative and technical development of sponsorship programs that generated over $30M in revenue.-Collaborated with clients and outside agencies to deliver programs that fulfilled clients’ and internal stakeholders’ objectives, including program planning, requirements development, reviews and approvals, and implementation.-Evaluated cross-product performance metrics and optimized campaigns to ensure client satisfaction with WebMD partnership resulting in nearly $8M in renewals.-Managed third party vendor relationships to ensure program assets were delivered on time and in line with WebMD and client brand standards.-Contributed to growth of client relationships by identifying approximately $5M in new revenue opportunities.

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Optimized business development practices across teams, resulting in $10M incremental revenue.-Orchestrated strategic marketing plans to support go-to-market strategy and build pipeline. -Developed processes and models to measure revenue and analyze operational performance of sales and alliance efforts.-Managed revenue reports and return on investment analysis to ensure optimal deployment of resources.-Identified key alliance partners necessary to meet company’s strategic direction; negotiated alliance contracts and managed partnerships including Microsoft, HP, webMethods, Interwoven, Vignette, and Documentum.-Developed, implemented, and tracked email marketing campaigns, including reporting and analysis.-Coordinated trade show and conference activities, including negotiations, procurement, and collateral development.

Aligned and optimized marketing and business development practices, generating over $10M in annual revenue.-Developed strategic business plans, prepared budgets and assisted in growth of alliance portfolios including webMethods, Parametric Technology Corp, SAP, PeopleSoft, Ariba, JD Edwards, Oracle, and Siebel.-Facilitated development of relationships between C level executives and sales organization.-Developed policies and procedures for managing alliances to enable common infrastructure and processes

Armonk, New York, Ny, Us

- Developed and implemented strategic marketing initiatives.- Managed creative development and production of sales collateral.- Managed team of 6 Flash developers to produce sales and trade show presentations and product templates.- Created and implemented content plans and managed a team of 5 designers to develop and deploy product website.- Managed development, deployment and maintenance of corporate website.- Coordinated trade show activities including research and selection of shows, contract negotiations, space planning, booth staffing, and at-show activities.

Generated $30K in billings per month through management of client campaigns.-Managed technology, consumer, and corporate accounts including Kinko’s, Holiday Inn, Southern Company, CenturyTel, Trus Joist MacMillan, and GlobalShop.-Managed media relations activities including development of news releases, media advisories, executive biographies, newsletters, and case studies, and pitched news stories to national, local, and trade media.-Led redesign of company website and served as agency webmaster.-Developed and supervised internship program, including hiring, training, and mentoring interns.