Wendy George Email & Phone Number

Winston-Salem, NC

High Point, NC

Media Planner and Buyer working on the North Carolina Education Lottery TV. Radio, Print and Out-of-Home markets Statewide. Also worked on the successful launch of North State's Fiber services as the expanded through the Triad area.

High Point, NC

Planned and negotiated store grand opening for Family Dollar Store across the country including the introduction into the West Coast expansion plans. Include broadcast and out-of-home location to create awareness of new store locations.

In the process of relocating to the Triad area, temporarily worked as a freelance senior media specialist responsible for all facets of executing and maintaining spot television, cable and radio buys in assigned markets.

Self-employed as a seasonal freelance Media and Marketing Consultant as follows:--Rising Concept Furniture Company (2005-2007) Media/Marketing Specialist for a new offshore furniture brand. Developed test market plan, competitive analysis, and coordinated promotional and collateral materials.--Chicago Botanic Garden (Seasonally, 2002-2005) Hired as a.

Media Director for full service advertising agency, responsible for planning and maintaining all advertising, direct marketing and promotional plans for Bering Truck Corporation. In addition to the national advertising programs, developed and launched a successful "Lease to Own" direct marketing program, which exceeded dealers' sales expectations.

Media Supervisor assigned to Kraft brands and responsible for buying and maintaining Kraft national syndication TV goals. Prior to Kraft brands, worked on Clarion Cosmetics, Glad Ziploc and Trash Bags, and Kellogg's cereals. With expertise in broadcast buying, served as a media market specialist, supervising and training all spot buys in designated markets.

Senior Media Planner and Buyer responsible for consumer and corporate advertising plans for Wachovia Bank & Trust Corporation. Additional responsibilities included new business planning and expansion of Hanes Hosiery Fitting Pretty hosiery in early test market phases.

Media Planner and Buyer for Bell of Pennsylvania/Diamond State Telephone, the Pennsylvania State Lottery, with expertise in public utility advertising and regional media. Also responsible for media plans and buys for Tappan Appliances, Tasty Baking Company, and Pennwalt Corporation.