Wendy Gilbert Email & Phone Number

Sr. Category Manager on the SMARTeam CPG Consulting

Atlanta Metropolitan Area

Serves as an analytic, category management and consumer insights expert using the category management process as a decision platform for Sales and Marketing initiatives, designed to optimize distribution, merchandising, pricing and promotional mix of the SPB H&G business. Working collaboratively and cross-functionally, will utilize category management.

Atlanta, Georgia, United States

Provided insights and actionable recommendations for inclusion in customer marketing strategies, category reviews and new item launches by analyzing and evaluating factors that enhance Omni-channel DSMP in order to achieve sales objectives and maximize ROI performance.

Atlanta, Georgia, United States

Collaborated with the Kroger Field Sales and Brand teams in the development of annual national, customer or channel specific trade plans by brand/category, focusing on Bayer brand business initiatives and customer requirements.

Greater Atlanta Area

Supported the Kroger Field Sales Team in delivering analytical data across a variety of business units in order to drive 2015 sales results of $128M, +6% and a team STAR Award recipient.

Norcross, GA

Forecasted $28M in demand to meet product availability targets and turn objectives across footwear, sock/hosiery and foot health categories through inventory forecasting, product placement, and analysis. Partnered with Merchants and Category Directors to ensure effective item/assortment planning, and inventory flow met product availability and turn.

Duluth, GA

Responsible for the tactical management of the supply chain relationship with the customer; volume $178M Wal-Mart US & Int’l and $4M Publix. Analyzed POS, Nielsen Data and customer & forecast inventory to provide an accurate demand and replenishment plan to stay within a 5% to 10% accuracy. Built collaborative supply chain initiatives including.

Duluth, GA

Wal-Mart Business - Promoted within 6mths to Operations Business Analyst

Greater Atlanta Area

Managed $23M Intimate Apparel division. Evaluated, planned and reacted to locational selling for 213 stores. Procured and allocated seasonal assortments based on trend, customer and store needs by region. Monitored inventory levels by store and 16 vendors (288 skus) based on location sales forecasting.

Alpharetta, GA

Developed and managed garment production schedules, capacity plans, service levels, and inventory of mass channel brands (Vasserette, Curvation and Bestform) to be pro-active in improving efficiencies at all levels. Worked as the central communication liaison between Business Planning, Merchandising, Manufacturing, Purchasing, Sales and Sourcing to ensure.

Greater Atlanta Area

Managed a $1.8M - $3.5M specialty store business for the Accessories and Sportswear division. Prepared and ran the Atlanta showroom during the five yearly apparel shows by presenting each seasonal line to vendors, along with management walk-thrus. Traveled to New York for line presentations with Merchandising and worked house accounts in the NY showroom..