Wendy B. Gratereaux Email and Phone Number
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Let's 'Cross the Chasm' together and bring your solution to new markets. 🎯 Grew two companies through acquisition and scaled my own venture from 0-7 figures in only 18 months. My secret sauce is leveraging bleeding-edge marketing tactics with established business science. From start-ups to Fortune 500, some of my clients and work experience include Google, Indeed, Cogeco/Peer 1, Nordstrom, Neiman Marcus, YUM! Brands, Deloitte, AWS, Pearson, the University of Texas at San Antonio, Coors, the US Government, and Carlson Wagonlit Travel. - Top-rated 100%, expert-vetted, and top 1% Upwork marketing consultant- Previously a VP of Innovation and Strategy, marketing and business development executive - Academic author, "Social Media Marketing," 2021, published by Kendal Hunt Publishing - Educate thousands of students a year- Managed millions of dollars of ad spend to date Proficient in all aspects of marketing, including digital intelligence, product marketing, SEM, SEO, advertising, social media, thought leadership, events, event marketing, channel strategies, digital PR, customer retention, and customer experiences.Industry expertise: Commercial Real Estate, SaaS, eCommerce, Higher Education, K12, Skill Assessment, Cyber, Luxury, and Professional Services. Top 5 CliftonStrenths* Relationship Building: Individualization and Relator * Strategic Thinking: Learner and Analytical* Executing: Achiever www.linkedin.com/in/wendygratereaux
The University Of Texas At San Antonio
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Professor Of Practice | Digital Marketing & Marketing StrategyThe University Of Texas At San Antonio Dec 2013 - PresentSan Antonio, Tx, UsThe UT University System is among the world's top 10 most innovative academic institutions, where I teach and certify undergrad and graduate students in MBA Marketing Management/Strategy, Social Media, and Digital Marketing.Students attribute the coursework to starting careers at IBM, Disney, Kellogg, Accenture, Esri, Oracle, Google, Facebook, Ernst and Young, Tesla, Dell, Rackspace, Amazon, USAA, and other Fortune 500 organizations. - Created one of the largest social media marketing programs in the US - Content Advisor for Stukent Publishing - Faculty Advisor: American Marketing Association (AMA @ UTSA) & Alpha Omicron Pi - Undergraduate Faculty Committee (CBK) and the Assessment of Learning for compliance -
Teaching Assistant | Marketing Research | Data AnalyticsThe University Of Texas At San Antonio Aug 2009 - Dec 2013San Antonio, Tx, Us- Researched and created original content for multi-cultural marketing textbook (Tharp, 2011). - Co-lead Immersion class to Chile, South America.
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Chief Marketing Officer | Fractional Cmo, Cro And Gtm AdvisorGreaux Digital Jan 2016 - PresentSan Antonio, Texas, UsFractional CMO to advise, audit, brand, and run strategic marketing campaigns serving clients worldwide. Oversee 8-32 internal and external marketing specialists managing various projects and apps launched: - Indeed.com: the subject matter expert for building their marketing skills assessments. - GarbleCloud: Cybersecurity data encryption startup as CMO for GTM and fundraising goals. - Flycoin (W3): the world's first crypto-based travel rewards serving as the vCMO. - Media Fire: CMO for GTM for the new start-up, Fast.io. - Fixer.com: (previous GrubHub founder) worked on expanding and optimizing digital marketing strategies. - Realauthentication.com: Worked with establishing the brand as the global leader in luxury authentication and establishing their app AI technology as the industry leader. - TotalCloud.io: an India-based funded SaaS startup, had a successful go-to-market launch in the US using my proven GTM product launch campaign. - Go Public: public school awareness campaign. Built and managed a mega website with explosive organic traffic serving thousands of local families. -
Co-OwnerAmerican Mortgage Xpress Dec 2022 - PresentWe are dedicated to helping people achieve their dream of homeownership and fostering career development in a more independent company setting rather than a large corporate bank. The mortgage industry has encountered various challenges, such as keeping up with increased compliance, buyer trends, and technological tools. Recognizing the need for a better approach, we are committed to providing a path to homeownership and financial independence for anyone who desires it, without the fear of condescension. Live the American dream with American Mortgage Xpress! -
Member Of The Board Of AdvisorsAmerican Capital Consulting Aug 2020 - PresentScaled an online small business consulting company from startup to 7 figures in less than a 18 months. -
Vice President Of GrowthAssessment Technologies Ltd Oct 2018 - Nov 2019San Antonio, Texas, UsFounded in 1986 by Graham Weston (Rackspace founder), Assessment Technologies - Recruited to facilitate a corporate rebrand and digital transformation- Designed and Built the first web application (SaaS) to deliver our MVP on time and within budget- Improved new business YoY sales within the first quarter by 60% and increased retention rates by 32% -
Business ConsultantAssessment Technologies Ltd Dec 2017 - Oct 2018San Antonio, Texas, UsFacilitated a digital transformation and corporate rebrand
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Director Of Marketing And Business DevelopmentTrueability® Mar 2017 - Oct 2018San Antonio, Tx, UsTrueAbility® | (EdTech, SaaS) GTM Marketing to meet fundraising and revenue objectives. Channel partner management with Google, AWS, Elastic, Pearson, PSI, etc. -
Business Development ConsultantPivotree Mar 2014 - Mar 2017Mississauga, Ontario, CaRecruited to the company to grow and manage ARR from $5.5M to $36M. SaaS, eCommerce and cybersecurity - Increased upsells from 40% to 80% in the first year and reduced client churn from 3% to 1% - RFP close rate 65% and solidified our saas channel partner program -
Marketing Business Development ExecutiveAptum Feb 2011 - Mar 2014Toronto, Ontario, CaPart of the team that positioned Peer 1 Hosting for the merger & acquisition by Cogeco. New business, account management, marketing, rebranding, product development, sales and marketing collateral for partner programs, complex SaaS, eCommerce, and PCI compliance solutions. - GTM native cloud launch, Zunicore- Increased ARR by $2.3 mil in <2 yrs, supported a $50 million ARR product line- #1 department for channel partner alliances (Saas Compliance, eCommerce)- President's Club 2012 126% goal, 2013 132%, 143% in 2014 when recruited to Tenzing (Pivotree). -
Business Development ExecutiveThe Essex Companies Oct 2006 - Apr 2009New York, Ny, Us -
Sales Manager | Regional Trainer | Assistant Buyer TraineeNordstrom Sep 2002 - Oct 2006Seattle, Washington, UsTransferred from Denver, Colorado to NYC as a Luxury and Designer sales manager and Regional Trainer* Fashion Shows, Brand/Vendor Management, Celebrities, Media, and Event Management -
Event Marketing ManagerMolson Coors Jan 2000 - Feb 2002Chicago, Illinois, Us -
Global Marketing Communications InternshipCarlson Wagonlit Travel Jan 2001 - Jun 2001Minnetonka, Minnesota, Us
Wendy B. Gratereaux Skills
Wendy B. Gratereaux Education Details
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The University Of Texas At San AntonioMarketing & Project Management -
Utsa Carlos Alvarez College Of BusinessComputer Technology/Computer Systems Technology
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Metropolitan State University Of DenverPr | Marketing
Frequently Asked Questions about Wendy B. Gratereaux
What company does Wendy B. Gratereaux work for?
Wendy B. Gratereaux works for The University Of Texas At San Antonio
What is Wendy B. Gratereaux's role at the current company?
Wendy B. Gratereaux's current role is vCMO | Professor of Practice @ UTSA | Business Owner 👇 follow for Marketing Insights.
What is Wendy B. Gratereaux's email address?
Wendy B. Gratereaux's email address is wg****@****ltd.com
What is Wendy B. Gratereaux's direct phone number?
Wendy B. Gratereaux's direct phone number is +121062*****
What schools did Wendy B. Gratereaux attend?
Wendy B. Gratereaux attended The University Of Texas At San Antonio, Utsa Carlos Alvarez College Of Business, Metropolitan State University Of Denver.
What are some of Wendy B. Gratereaux's interests?
Wendy B. Gratereaux has interest in Social Services, Cooking, Dog Parks And Hiking With The Family, Snowboarding, Education, Teaching Children And Adults Math.
What skills is Wendy B. Gratereaux known for?
Wendy B. Gratereaux has skills like Management, Seo, Business Development, Social Media Marketing, E Commerce, Account Management, Project Management, Marketing, Product Marketing, Sales, Start Ups, Product Development.
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