Wendy Gregson Email & Phone Number

South Gippsland, Victoria, Australia

Melbourne, Australia

Business specialises in:- insight - how to identify and apply for commercial outcome- innovation - creation, grounded in insight that deliver to unmet consumer needs, stage gate rigor, project management- strategic marketing and brand planning- category management Client experience includes:- brand positioning and strategy development,- introducing innovation process rigor,- pipe-line innovation development and concept crafting including consumer bounce and… Show more Business specialises in:- insight - how to identify and apply for commercial outcome- innovation - creation, grounded in insight that deliver to unmet consumer needs, stage gate rigor, project management- strategic marketing and brand planning- category management Client experience includes:- brand positioning and strategy development,- introducing innovation process rigor,- pipe-line innovation development and concept crafting including consumer bounce and build, - marketing planning processes, sales tools and processes, - renovating path to purchase and retail shopping experience and,- brand planning for businesses which include Food and Beverages, Apparel and Retail Show less

Melbourne, Australia

Key achievements include:* Recruited and established a high performing consumer insight team * Lead key strategic planning processes such as annual brand planning and category driver development for fresh dairy and juice categories* Managed the introduction of key projects such as Needscope and shopper research across categories* Introduced insight capability training across marketing, sales and category management teams

* Launched first to market Pura branded cholesterol lowering milk inside 4 months of joining company.* Launched Claritea, National Foods first iced tea category entrant, leading the development of brand architecture, through to full product launch within 6 months of project kick off.* Introduced stand alone innovation and insights function which worked across 5 categories.* Introduced ideas capture process and front end NPD rigor for screening of new ideas.* Lead numerous… Show more * Launched first to market Pura branded cholesterol lowering milk inside 4 months of joining company.* Launched Claritea, National Foods first iced tea category entrant, leading the development of brand architecture, through to full product launch within 6 months of project kick off.* Introduced stand alone innovation and insights function which worked across 5 categories.* Introduced ideas capture process and front end NPD rigor for screening of new ideas.* Lead numerous insight and innovation workshops with brand teams for brand planning and category management with key customers Show less

Key achievements include:* Lead cross functional team to import and launch Red Stripe Jamaican Beer. * Test market (and subsequent National launch Oct ‘05 ) of Gordon’s and Tonic 250ml to determine opportunity for stylish, premium adult female refreshment. Aligned the product to a specific retail group based on their shopper profile for test market* Won ‘Best NPD idea award’ as part of international project team 2004Key achievement as Retail Marketing Manager at Diageo… Show more Key achievements include:* Lead cross functional team to import and launch Red Stripe Jamaican Beer. * Test market (and subsequent National launch Oct ‘05 ) of Gordon’s and Tonic 250ml to determine opportunity for stylish, premium adult female refreshment. Aligned the product to a specific retail group based on their shopper profile for test market* Won ‘Best NPD idea award’ as part of international project team 2004Key achievement as Retail Marketing Manager at Diageo (Melbourne):* Prepared the State Strategic and Channel plan for Victoria, which was used as the standard and adopted (and adapted) for West Australia and South Australia markets.* Invited to work with NSW Diageo management team in an advisory capacity to unlock growth for their white spirits RTD market . * Mentored 3 direct reports Show less

Ba/Bbus, Marketing, Politics, Communications

Activities and Societies: Alumni Member

Education record